Altri libri che potrebbero interessarti

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  The Visionary Brand - The...

  Bryan Smeltzer

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  This audiobook is narrated by an AI Voice.   
  The Visionary Brand - Summary 
  Author: Bryan Smeltzer 
  What separates Apple, Nike, and Adidas from countless other brands? In The Visionary Brand, seasoned business executive and entrepreneur Bryan Smeltzer reveals the secret formula behind the world's most enduring iconic brands. 
  Drawing from his executive experience with Oakley, TaylorMade, Adidas, and K-Swiss, plus his successful decade-long apparel brand venture, Smeltzer decodes the DNA of visionary companies. As founder of LiquidMind Inc., a global brand strategy firm, he's witnessed firsthand what transforms ordinary businesses into generational powerhouses. 
  This isn't another marketing manual—it's a strategic blueprint for achieving true visionary status. Smeltzer explores nine foundational pillars that separate market leaders from followers: defining your authentic vision, fostering continuous innovation, executing breakaway design strategies, maintaining premium positioning, and building passionate cultures that transcend products. 
  The book tackles the crucial distinction between being market-driving versus market-driven, showing how visionary brands shape consumer behavior rather than simply respond to it. Listeners discover why most companies fail to achieve this elevated status and how the rare few sustain their vision across generations. 
  From product innovation to cultural development, The Visionary Brand provides actionable frameworks for leaders ready to think differently, be different, and execute relentlessly. Whether you're launching a startup or transforming an established company, Smeltzer's proven formula offers the courage and strategic insight needed to build a brand that doesn't just compete—but defines entire categories. 
  Perfect for: Entrepreneurs, brand managers, marketing executives, and business leaders seeking to create lasting competitive advantage through visionary thinking.

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  The Silicon Valley Model -...

  Annika Steiber, Sverker Alänge

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  This book presents a new management model that has evolved in Silicon Valley. 
   
   
   
  The future will favor companies that can migrate to a management model, better suited for the times. The abilities to remain entrepreneurial and innovate constantly will be essential for all companies in an innovation economy. However, most firms still use industrial-age management models that are not suited to attracting and energizing entrepreneurial talent. 
   
   
   
  This book imbibes the latest results from a year-long study of Google's approaches to management, and finds similar principles being applied at companies including Facebook, LinkedIn, Twitter, Tesla Motors, and Apigee. By distilling on the aspects that work across a variety of innovative firms, the authors present a synthesis that could have profound implications for managers everywhere.

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  The Power of Smile

  Adrian Tanase

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  The smile is the icon of our childhood. When we are kids, we always smile, we laugh for no reason out of all the little aspects of our lives, we feel free and we transform everything into a game. Even when we are serious, our hearts are clean, and laughter and smiles are a second away. But as we grow up and mature, life installs in with its usual problems, difficult situations, and sometimes unwanted circumstances, and smiling becomes a hard thing to do. This book is created for those of us that forgot how it feels to smile, those who need to be reminded that nothing heals more our hearts and minds than a simple and sincere smile.I will guide you throughout the book on a journey where we can remember together the importance of the smile, and where we will see which practices we can do to bring back our smiles and rejoice in its tremendous power to make us whole, again.

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  Tickling Sharks - How We Sold...

  John Elkington

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  Speaking Tomorrow’s Truth to Power.
  Sustainability is going mainstream—but where did the story start? For decades, the traditional capitalist business model required growth at all costs. Business-as-usual guaranteed unsustainability. Now, in contrast, we see growing adoption of greener practices, but where did these ideas come from—and where are the linked movements headed? 
  Drawing on a half century of experience since the early seventies, “Godfather of Sustainability” John Elkington explains how a series of societal pressure waves have helped to transform business, markets, and, ultimately, capitalism. He explains how he came to “tickle” the human sharks of the corporate world, encouraging them to embrace once-unthinkable ways of addressing new social, economic, environmental, and governance priorities.
  John’s candid memoir tracks his colorful journey through youthful misadventures and inspirations to his pioneering work making business sense of sustainability. Written in a knowledgeable, thoughtful, and humorous voice, this witness statement explains—and criticizes—progress to date before sketching a manifesto for those determined to make the global economy more responsible, more resilient, and, crucially, more regenerative.

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  Stupid Simple Startup Growth...

  Umran Nayani

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  The Start-up founders who comprehend 'Growth Hacking' have an unfair advantage is an understatement in today's Marketplace dynamics. However, before we jump the gun and start riding this gravy train, let's take a step back and look at the bigger picture, shall we? 
  This book takes you back to the basics. The Undisputed Laws of Business Physics such as 'Supply and Demand,' 'Profits and Losses,' 'Top Line,' and the 'Bottom Line. You can try and stall the inevitable with all your "Fundraising Prowess"; however, your date with the ROI Devil is destined. 
  Stupid Simple Start-up Growth Strategy is a crash course for Business Visionaries, Originators, Growth Leads and Entrepreneurs, or any other individuals attempting to grow a Start-up. 
  If clients make a difference to you, Growth hacking should make a difference to you. Take that with a pinch of salt, and let's begin. 
  What is Growth Hacking? 
  Growth hacking is misjudged to the point that there is an urgent requirement for this book. Barely any ideas have been as polarizing and progressive at the same time. Is it showcased wearing a mask, like most characters from the DC Universe? 
  Is it a buzzword used to build pay rates? Or Is it the fate of online products? 
  The fact is that Growth Hacking isn't a trade for an advertiser. A Growth Hacker isn't superior to an advertiser. A Growth Hacker is only not quite the same as an advertiser. To utilize the most compact definition from Sean's post, "A Growth Hacker is an individual whose genuine North is Growth." 
  Each choice that a Growth Hacker makes is educated by Growth. 
  By overlooking nearly everything, they can accomplish the one assignment that generally matters right off the bat. 
  Stupid Simple Start-up Growth Strategy is a shortcut that would cut through the clutter and give you practical nuts and bolts strategies to elevate your Start-up's Growth.

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  Networking Expert

  Phillip Hilton

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  Networking Expert: Learn Proven Ways and Tips on How to Build and Develop Big Network that Will Help You Achieve Your GoalYou will start at the beginning, learning what focused networking is all about and why it is so vitally important to your business. Next, you’ll look at effective networking techniques and strategies. These proven techniques and strategies will be broken down into actionable steps that you can begin to use today. You’ll also learn about some very common networking obstacles and what you can do to overcome them. You will then learn how to put together a networking checklist that you can use on the fly, before any networking events or opportunities. Finally, you’ll take a look at the world of online networking and how you can use social media to further enhance both your exposure in the marketplace and your profitability.Before we begin though, let’s take a moment to examine some of the other core business principles that work alongside networking to ensure success. While networking is probably one of the most important of these principles, it cannot work its magic in a vacuum. You need to make sure that the rest of your business house is in order, so that when you do network you gain the most traction from your efforts and, hence, the most profit.In this audiobook, you will Learn Proven Ways and Tips on How to Build and Develop Big Network that Will Help You Achieve Your Goal! So what are you waiting for, download a copy of Networking Expert today!

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