Altri libri che potrebbero interessarti

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  Just Evil Enough - The...

  Alistair Croll

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  Looking for an advantage in an unfair world?
  The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?
  For the last decade, expert in strategic communications Emily Ross and bestselling business author Alistair Croll have studied hundreds of brands, start-ups, leaders, and activists that employed an unfair advantage to conquer their competition. Here they offer an insight into their innovative go-to-market strategy in an attention economy that they call Just Evil Enough.
  Packed with fascinating case studies that will inspire your inner supervillain, Just Evil Enough includes practical frameworks like the Recon Canvas and the Long Funnel, along with eleven fundamental tactics such as Reframing, Bait-and-Switch, and Misappropriation that show up time and again when underdogs challenge the status quo and reinvent their industries.
  Revealing the secrets and mindset of some of the best subversive marketers in the business, Just Evil Enough is the essential handbook for anyone who wants to cut through the noise and stride ahead in the attention economy.

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  The Free Press

  Hilaire Belloc

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  "The Free Press" by Hilaire Belloc critically examines the role of the press in modern society. Belloc delves into the impact of media ownership on information dissemination and the potential consequences for democracy. Through his insightful analysis, Belloc raises thought-provoking questions about journalistic integrity, the concentration of media power, and the implications for a truly free and informed public. This work serves as a poignant reflection on the challenges and responsibilities inherent in the pursuit of a genuinely free press. Read in English, unabridged.

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  The Abundant Mind - Guided...

  Deepak Bhosle

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  "Abundant Mind: Guided Mediations for Financial Freedom" is an audiobook designed to transform your financial mindset through the power of guided meditation. It includes two comprehensive meditations aimed at reshaping your relationship with wealth. The first session focuses on identifying and releasing subconscious beliefs that hinder financial prosperity, paving the way for a more affluent life. The second meditation builds on this by nurturing an abundance mindset, teaching listeners to embrace a world of unlimited financial possibilities with gratitude and positivity. 
  This audiobook distinguishes itself by not just offering guidance but by facilitating a profound inner transformation that aligns your mindset with the principles of wealth and abundance. Accompanied by a soothing soundtrack, "Abundant Mind" provides an immersive experience that makes the principles of abundance resonate on a deeper level. It's suitable for individuals at any stage of their meditation practice, offering valuable insights and tools for enhancing financial wellbeing. Embark on this journey to unlock your wealth potential and cultivate a life of prosperity and joy with "Abundant Mind."

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  Tokens - The Future of Money in...

  Rachel O’Dwyer

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  Wherever you look, money is being replaced by tokens. Digital platforms are issuing new kinds of money-like things, from phone credit, to shares, gift vouchers, game tokens, and customer data. These tokens are used to turn invisible stuff into assets, to pay wages, to track purchases, and to program and specify the terms of financial and political access and inclusion. What does it mean when online platforms become the new banks? What new types of control and discrimination emerge when money is tied to specific apps, or actions, politics, or identities? 
   
   
   
  By exploring the history of experiments in extra-monetary economies, O'Dwyer shows that private and grassroots tokens have always ghosted the real economy. But as the large tech platforms issue new money-like instruments, tokens are suddenly everywhere. Amazon's Turk workers getting paid in gift cards. Online streamers trading in wish lists. Gamers working for virtual gold. Coined memes selling for thousands. Bitcoin, gift cards, NFTs, customer data, and game tokens are the new money in an evolving economy. This challenges the balance of power between online empires and the state. For platforms, tokens can be an extra-regulatory sleight of hand. But for everyday users, workers, and online subcultures, tokens can also be subversive, a way of imagining what money could be, now and in the future.

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  House Flipping + Rental Property...

  Marshall Noble

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  How to buy and resell residential homes even if you don't know anything about house flipping. 
  This includes two books:Real Estate Investing - Flipping Houses: Proven methods to find, finance, rehab, manage and resell homes. Start to generate massive passive income even with no money downReal Estate Investing - Rental Property: Discover how to generate massive passive income with rental properties, flipping houses, commercial & residential real estate 
  Here's a short preview of what you'll discover:How the market of real estate works and how to start generating money by flipping houses.The ONE ESSENTIAL RULE you need to follow when it comes to buying houses to flip.The methods to minimize cost and maximize profit in your real estate investment, even if you don't know where to start.The common mistakes that even experts make and how to watch out as a beginner.A step-by-step guide with the most important actions that you need to take during the whole process of house-flipping.Little-known tips that professional house-flippers and expert brokers don't want you to know when evaluating a house.Important questions to ask when you're evaluating real estate property that brokers are afraid to hear.How to find funds for your rental property investment (even if you don't have any savings or you don't want to pay from your own pocket). 
  And much, much more... 
  This step-by-step 30-day guide will help you discover which the houses with a real potential, improve your design and sales skills, and run a successful house-flipping business. 
  If you want to unlock access to this powerful information and discover real estate secrets, then you should start this book today!

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  Marketing Management for...

  Sebastian Wahlig

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  Are you interested in marketing management, but need a summary of the basics to properly understand it and evaluate opportunities for yourself? Then this guide is just what you need: Intelligent marketing management is an important tool for brand building and sustainable customer loyalty.Here you will get an introduction to marketing management and its most important basics: What does the term actually mean these days and what goals does it pursue?Surely you have heard of the well-known marketing mix, but what exactly is behind it? How does the existing market look like, how are demarcations made and how do you develop a suitable marketing strategy on the basis of this information in order to be able to bind customers in the long term?You will find easy-to-understand answers to all these questions in this book, which will help you to get a general overview of the basics.In addition, you will receive important practical tips as well as a 10-step action plan for building your own marketing plan.

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