Altri libri che potrebbero interessarti

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  The CEO's Digital Survival Guide...

  Nathan Whittacre

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  Nathan Whittacre has seen it all! Through his many years of creating systems and processes to help businesses succeed, he has firsthand knowledge of what goes disastrously wrong when the right systems are not in place. His many stories from being “in the field” can be seen throughout the book, often when he is called into rescue businesses that have fallen prey to threats from both inside and outside the organization. But he helps CEOs to understand that the best solution to avoiding the dangers these threats consistently present is prevention. This book details all the systems available to do exactly that, and in which instances they are best employed.

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  Neuromarketing - Understanding...

  Patrick Renvoise, Christophe Morin

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  The latest brain research is changing the way we think about sales. How can this help you increase your business? 
  With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. 
  Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers. 
  In Neuromarketing, Renvoisé and Morin will help you learn:The six stimuli that always trigger a responseThe four steps to align content and delivery of your messageThe six message building blocks to address the "old brain"The seven powerful impact boosters to set your delivery apart from the rest 
  Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, create more effective marketing strategies, and radically improve your ability to influence others. 
  Accompanying figures and charts are available in the audiobook companion PDF download.

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  Bedtime Stories for Managers -...

  Henry Mintzberg

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  If you're like most managers and things keep you up at night, now you can turn to a book that's designed especially for you! But you won't find talking rabbits or princesses here. (There is a cow, but it doesn't jump.) Henry Mintzberg has culled forty-two of the best posts from his widely read blog and turned them into a deceptively light, sneakily serious compendium of sometimes heretical reflections on management.  
   
  The moral here is this: managers need to leave their castles and find out what's actually going on in their kingdoms. And like real bedtime stories, these essays have metaphors galore. So prepare to grow strategies like weeds and organize like a cow. Discover the maestro myth of managing, find the soft underbelly of hard data, and learn why downsizing is bloodletting and your board should be a bee. Mintzberg writes, “Just try not to be outraged by anything you read, because some of my most outrageous ideas turn out to be my best. They just take a while to become obvious.”

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  Binge Marketing - The best...

  Carlijn Postma

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  How do you build a brand in a time of information overload where the media are so fragmented that you can barely get the attention of your audience? And how do you ensure that everyone tells the same story on all those channels? Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.  Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century. With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner you can build on your own loyal and involved audience.

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  Living and Working With Heart

  Linda Marks

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  Tapping the power that resides within each of us to encode all of our actions with love provides the central focus of this dialogue. Finding purpose, facing pain, learning trust, understanding money, discovering joy are covered by Marks, a body-centered psychotherapist, lifework counselor and management consultant.

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  New Developments in Statistics

  IntroBooks Team

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  Statistics has been derived from the Latin word ‘status, an Italian word ‘statist’ or a German word ‘Statistic’, all of which means a ‘political state’. The use of statistics has been employed in various fields like biostatics, agriculture, economics, sociology, business management etc. 
  The field of statistics is not afresh, and its beginning can be dated back to the times of the beginning of the human activities. However, the utilization of statistics has increased over the years when it first began to be used. In the earlier times statistics was referred to as the science of statecraft and was used for collecting data related to population count in the ruler’s area, crime, mortality, income, birth rate and was also used for keeping a track of the key events of the time for administrative purposes. However, in the modern times, the use of statistics has been employed in a variety of fields. Its use has been extended in the areas of formulation and prediction of future plans and policies of the state administration.  
  The word statistics is used in multiple number of ways depending on its use. There are some instances where it is used in plural form that reflects upon the word ‘statistics’ being referred to as numerical data and statements. There are other instances where it is used in singular form to refer to the subject of study just like any other subject like mathematics, economics etc. 
  The importance of statistics has subsequently increased over all these passing years. It is because of the benefits that it provides to the user. The statistical findings have made assumption of anomalous information easy. In fact, the use of the statistical thinking has become necessary for the citizens.

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