Altri libri che potrebbero interessarti

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  Mastering B2B Marketing -...

  Virversity Online Courses

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  Embark on a journey to master Business-to-Business (B2B) marketing with this comprehensive online course, perfect for both novice and seasoned marketers. Gain crucial insights into B2B marketing, different from B2C, to craft impactful strategies that resonate with business audiences and yield measurable results.
   
  Key Course Highlights:- Foundations & Strategies: Understand the fundamental tenets of B2B marketing, focusing on the creation and use of buyer personas for effective targeting. Learn comprehensive market research techniques vital in a B2B setting.- Content & Relationship Building: Explore varied B2B marketing strategies, including content marketing plans. Learn to build and maintain strong business relationships for long-term success.- Lead Generation & Sales Funnel Optimization: Implement proven lead generation tactics and optimize your sales funnels to transform leads into loyal customers.- Digital Marketing: Dive into digital tools - utilize social media, apply SEO best practices, and craft effective email marketing campaigns specifically tailored for B2B audiences.- Advanced Techniques: Adopt sophisticated methods such as account-based marketing and marketing automation for personalized, streamlined marketing efforts.- Metrics & Tools: Measure success through essential metrics and analytics. Manage customer relationships with CRM tools to streamline processes and enhance efficiency.
   
  By completing this course, you'll gain a well-rounded understanding of B2B marketing, equipped to transform your marketing strategies and drive business success. You'll emerge as a strategic marketer, capable of creating campaigns that resonate with your audience and deliver tangible results.

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  Raising Chickens Goats &...

  Small Footprint Press

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  In Raising Chickens, Goats & Backyard Beekeeping for Beginners, you’ll discover:How to become truly self-sustainable with a diversified farming operation that brings you profit and goods in more ways than you can countThe most important thing to understand about raising chickens — don't waste any precious time or energy learning things the hard way!How to build your chicken coop from scratch, saving you time and money while also having some fun in the process7 reasons why you should be raising goats — and how to breed them so that you can home even more!Why a happy goat makes better milk and cheese — and everything you need to know to make sure your goat is bubbling with joyA play-by-play guide to setting up your first beehive — hit all those crucial checkpoints and be sure your first attempt produces delicious resultsWhy bringing animals into your self-sustained garden and farm is going to enhance the productivity of everything — and the most straightforward path to getting started today! 
  … and much more! 
  Countless others have been in your shoes and have now achieved their dream lifestyle — one that brings greater happiness and joy… and the same can be true for you. 
  There has never been a better time to build your own self-sustained oasis than now! 
  Take your power back and build yourself a reliable foundation for life that is sure to provide for years to come.If you’re ready to transform your yard into the self-sustainable oasis of your dreams, then Start Listening

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  Magnetic - The Secret to...

  Rochelle Fox

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  Train your mind to become a magnet for abundance and success in every area of your life. This program is read by the author.Your mind is a magnet—and you are the one who controls it. You are a walking magnet, constantly drawing things into your reality. But what if the things you attract don’t reflect your desires?In Magnetic, meditation teacher and personal growth coach Rochelle Fox guides listeners through the secrets of magnetism, equipping them with the ultimate law of attraction toolkit for mastering their subconscious mind and directing their attention and energy toward turning their dream life into reality—starting now.Listeners will learn to tap into the three pillars of magnetism:-        Mindset to calm the chaos of your past-        Meditation to make room for new in the present-        Manifesting to curate the future of your dreams—and elevate your lifeTake the important first step toward your dream life by diving into Rochelle’s revolutionary methods—after all, it’s you who decides what happens next, and the universe acts on it.A Macmillan Audio production from St. Martin’s Press Essentials

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  The Trillion Dollar Meltdown -...

  Charles R Morris

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  The sub-prime mortgage crisis was only the beginning: a more profound economic and political restructuring was on the way. The astronomical leverage at investment banks with their hedge fund and private equity clients virtually guaranteed massive disruption in global markets. A quarter century of free-market zealotry that extolled asset stripping, abusive lending, and hedge fund secrecy came crashing down with it. Continued denial and concealment caused the crisis to stretch out for years, but financial and government leaders still downplayed the problem. In The Trillion Dollar Meltdown, Charles R. Morris shows how we got into that mess, explaining the arcane financial instruments, the chicanery, the policy misjudgments, the dogmas, and the delusions that created the greatest credit bubble in world history.

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  Terrible Beauty - Reckoning with...

  Auden Schendler

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  Something's gone badly awry with environmentalism. We faithfully separate our waste into different streams, but wonder whether it really makes a difference. Global companies announce their commitment to carbon negativity while simultaneously sponsoring oil conferences. American businesses, communities, and individuals assiduously measure their carbon footprints, then implement voluntary emissions-reduction programs, all while trumpeting their do-gooderism. 
   
   
   
  The problem is, none of this—whether individual efforts or corporate sustainability tactics—will make a dent in solving the civilizational threat of climate change. We only pretend it will, at our peril. 
   
   
   
  As Auden Schendler argues in this provocative, powerful book, we're living a big green lie. The hard truth is that much of the modern environmental road map could have been written by the fossil fuel industry specifically to avoid disrupting the status quo. But there is another truth: while ineffective or duplicitous environmentalism has become standard practice, we all have friends and family we love and care about, whose future depends on solving the problem of climate change. Conscience tells us we have an obligation to repair the world. How can our common dreams be so at odds with our daily practice? And how might we meld our spirit and our passion to create a better future?

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  HBR's 10 Must Reads on Making...

  Daniel Kahneman, Ram Charan,...

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  Learn why bad decisions happen to good managers—and how to make better ones. 
   
   
   
  If you read (or listen to) nothing else on decision making, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps. 
   
   
   
  Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to: make bold decisions that challenge the status quo; support your decisions with diverse data; evaluate risks and benefits with equal rigor; check for faulty cause-and-effect reasoning; test your decisions with experiments; foster and address constructive criticism; and defeat indecisiveness with clear accountability.

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