Altri libri che potrebbero interessarti

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  Ask & Deliver - Discover the...

  Mary Ann O'Brien

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  As the founder and CEO of OBI Creative, a full-service marketing and branding agency and new entry to the 2023 Inc. 500 list, Mary Ann O’Brien has been dubbed “The Mother of Modern Marketing,” helping dozens of companies, from cutting-edge tech firms to venerable financial institutions, forge meaningful relationships with their customers and experience unprecedented growth. In this book, she shares the story of the development of her revolutionary O’Brien Voice of Customer (O.VoC) Study, a data collection and analysis tool that helps companies tune into their customers and discover what they really want from them. Featuring case studies of real clients representing a range of business sectors, the book shows how seeing themselves through their customers’ eyes can reveal hidden weak spots, uncover their strengths, and spur the kind of explosive growth that comes when a company is everything its customers want it to be.

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  The Kindle Publishing Bible -...

  Tom Corson-Knowles

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  If you're a self-published author without a large platform or following, you will never be able to promote more than the published authors with huge marketing budgets. But you can outrank them on Amazon search every time! Why? Because 99% of Kindle authors don't know how to increase their search engine rankings in Amazon and Google. But I do - and I'm going to show you how in this book (it won't cost you a dime to implement these strategies).Most authors (even the ones with publishers and big marketing budgets) have no idea how to do keyword research, tag their book, add the right search keywords when they publish their book or insert keywords in their book description without it sounding like it was written by a robot.I'm going to share with you my KDP Select Free Promotion Marketing Formula for getting tens of thousands of readers to download your book in just 5 days. All you have to do is read the Marketing Formula instructions and follow them (it takes about 3 hours of work to get thousands of new readers).If you think your book is going to sell itself think again! If you're a novelist, you have to show your readers the story and engage them in it or they won't buy a book from an unknown author. And if you're a non-fiction author, you have to tell potential readers how your book is going to help them solve their problem fast or they'll click away without buying. I'm going to show you the "Show And Tell" system for selling more books on Kindle by giving you readers what they want and overcoming objections in your book description!Kindle marketing isn't about having a big marketing budget or publisher behind you - but you still need exposure and a great offer. This book will help you with get more exposure with Amazon search and other great marketing tips.

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  How to Give A Damn Good Speech -...

  Philip R. Theibert

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  Covers organizing and writing a speech, gives tips on effective speaking, and includes openings, quotations, and anecdotes to use in speeches.

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  Diagnóstico organizacional

  Darío Rodríguez Mansilla

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  El diagnóstico organizacional es una necesidad frecuentemente sentida por ejecutivos, consultores y académicos, derivada de la enorme relevancia adquirida por los temas referidos a la productividad, la eficiencia y la calidad de los sistemas organizacionales.
  El presente libro ofrece una visión global acerca del Diagnóstico de Organizaciones. Se trata de reseñar aspectos de la teoría moderna de sistemas aplicada al conocimiento de las organizaciones y describir las más importantes técnicas utilizadas para diagnosticar sus procesos. Con él, se espera llenar el vacío derivado de la ausencia de textos actualizados en esta importante temática.

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  The American Way to Change - How...

  Shirley Sagawa

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  This book outlines a compelling vision of national service at scale  and illustrates what this means for our country. By profiling real  people who have served, the impact they have  made and the organizations they have worked  with, this book tells a powerful story of change and shows readers  how they too can change their own communities through service.  Examples include people like Washington DC Public School Chancellor  Michelle Rhee who began her career as a Teach For America  corps member, teaching in an inner city school in Baltimore  who went on to found the New Teacher Project, which has placed  over 23,000 teachers in hard to fill jobs and sparked important  reforms in teacher hiring.  She is a nationally recognized  school system leader, pursuing reforms once thought impossible in a  large city district.      The author will paint a picture of successes like these in all  sectors, demonstrating their impact in individual communities and  how this change came about.  It will show how America  would look if programs like these operated at scale -- not just in  one or two neighborhoods, but wherever they were needed.  It  will describe how we can achieve this change through action at  the community and organizational level, and show how service  programs can tackle different issues with examples and  key lessons.  Finally, it will speak to ordinary Americans  about what they can do to make a difference -- by advocating,  joining AmeriCorps or volunteering in their own communities.

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  How To Be A Great Boss

  Gino Wickman, Rene Boer

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  If your employees brought their "A-Game" to work every day, what would it mean for your company's performance?Studies have repeatedly shown that the majority of employees are disengaged at work. But it doesn't have to be this way. Often, the difference between a group of indifferent employees and a fully engaged team comes down to one simple thing-a great boss.In How to Be a Great Boss, Gino Wickman and René Boer present a straightforward, practical approach to help bosses at all levels of an organization get the most from their people. They share time-tested tools that have worked for more than 30,000 bosses in every industry. You can learn to be a great boss-and dramatically improve both your organization's performance and your team's excitement about their work.

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