Altri libri che potrebbero interessarti

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  Spanning Silos

  David Aaker

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  Why do so many chief marketing officers of multinationals last only two or three years on the job? Because product and country marketing teams - or "silos" - make their professional mandate impossible. Without synergy across silos, global CMOs cannot achieve their goals.In this eminently practical audiobook, branding guru David A. Aaker tells CMOs what they must do:• Find the right role and scope• Gain credibility and buy-in • Use teams to link silos • Develop a common planning process• Adapt the master brand to silo markets• Prioritize brands in the portfolio• Develop silo-spanning marketing programsFor each item, Aaker breaks down the CMO's ambitious organizational challenges into manageable tasks of facilitation, consultation, and partnering. With his guidance, CMOs will have a better chance of reducing the negative attitude toward central marketing, gaining necessary support and resources, implementing cross-silo strategy and programs, cultivating a marketing-oriented culture, improving the pool of marketing talent, and moving toward a leadership role. For some firms, reducing the silo problem is the key to winning; for others, it is no less than the key to survival.

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  Life & Health Sales Essentials...

  William H. Byrnes

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  Prospecting:  Combines all of the most practical, proven sales techniques advisors, agents, brokers, producers, sales managers or agency owners need to convert prospects into customers, win new business, and to grow sales.  Managing Your Agency:  Time is the most critical resource every insurance professional must learn to manage. Getting maximum results from your time and maximizing your profit requires learning time and agency management techniques.  By examining and carefully evaluating your work styles and habits and making needed changes, you can achieve maximum results in your agency.  Practical and easy-to-implement, Managing Your Agency will help you eliminate time-wasters and show you how to effectively manage your business for the greatest productivity possible.  The Edge:  Every insurance professional can use new ways to connect with clients and improve his or her visibility in the community. Successful practice building requires the right frame of mind and philosophy for success. By taking time to learn from history's most successful leaders and thinkers, you can become more aware of the value that you provide to your clients, and build the confidence you need to help your clients achieve their risk-management goals while reaching your own personal sales milestones.  This book is a conversational guide designed to help professionals of all experience levels achieve the their business and personal goals. It will show you to how to re-direct your thoughts to areas that will allow your practice to flourish and help you gain the respect of your peers. Long-term accomplishment requires the right philosophy, and this roadmap will show you the paths already travelled by those who have also faced many of the same challenges as today's industry leaders.

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  The Real Estate Wholesaling...

  Than Merrill

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  Have you ever wanted to get into real  estate and make $5,000 to $40,000+ dollars per deal without EVER  needing to swing a hammer or deal with tenants? Have you ever  wanted to flip properties without having to hope and  pray the property sells?       Welcome to the world of  Wholesaling real estatewhere you dont  even have to get your hands dirty. In this world  mere mortals  earn ungodly sums of money on deals that sometimes they dont  even take ownership on. More importantly, this is your chance to  earn better than a full time income while working part time  hours.       Wholesaling is by far the quickest and  easiest way to make a killing in the world of real estate  investing. Think of it as the day trading of real  estate except it is a heck of a lot simpler and less risky. In  fact, when you learn how to do it the right way, you wont  take on any risk at all.       In The Real Estate Wholesaling  Bible you will learn everything you need to know to start  profiting. The best part is you wont need any money, credit,  or experience to get started. This rapidly expanding business is  simple, profitable, and perfect for todays real estate  market. Plus, its an ideal system for making money even in  the toughest of real estate markets. All you will need to get  started is a computer, an internet connection, this book, some  passion, and a lot of curiosity.       In Part I of the book you will learn  The Mechanics of how to wholesale real estate. In  this section of the book we will cover the essentials where you  will discover exactly how to find, analyze, finance, and sell  wholesale deals like clockwork. This will give you the essential  skills you need to start profiting by working in your  wholesaling business.       In Part II of the book you will learn  how to actually build a business and develop systems that are not  dependent on you as the business owner. This is where you will  learn how to work on your business so you can  complete more transactions in less time. More importantly, you will  learn how to stop trading your time for money.       Many real estate investors sense of  success comes from the process of building a business that  works or is profitable. However, from  Than Merrills point of view having a business that  works is not enough. He believes success is when your  real estate investment business is not only  profitable, but it also gives you the time to enjoy  your life and fulfill your passions and dreams. In Part II you will  learn how to develop a turn-key, systems-dependent business that  serves as a vehicle to all the people it touches: the owners,  employees, and the community.

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  Beyond the Resume - A...

  Peter Gray, Jon Carroll

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  Using the right phrases at the right moment can make all the difference! It can generate real interest in you, provoke more questions, and show an interviewer that you are the right person for the job. The same applies to written communications such as letters or emails and to voice mail messages. Like learning a foreign language, these phrases, when practiced carefully and used properly, become natural and powerful techniques by which to express oneself. The advice, materials and phrases in Beyond the Resume arm you with appropriate actions to take and phrases to use. It is not the intent of the book to "prop you up" to sound like someone you are not. Instead, it is to help you speak to your strengths, experiences, and jo ] know-how. The book is a "soup to nuts" kind of book that takes you from the point of initial contact with the hiring authority, through interviewing, and on to closing the deal.

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  Customer Service: 101 - A...

  David Elliott

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  Customer service is often forgotten, but it's crucial for maintaining a healthy business. In this book, I will provide a step-by-step guide to customer service that will set your employees up for success from the beginning. I'll go over everything from how to hire the appropriate people, what they need to know before they start their job and how to properly mentor them once they're onboard. By the end of this book, you'll have an employee team that knows what customer service is all about and has the knowledge and skills needed to execute it daily.

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  ​Laser-Targeted Marketing 2019...

  Jim Stephens

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  ​Laser-Targeted Marketing 2019 Made Easy is one of dozens of Courses Focusing On Hot Internet Marketing & Make Money Topics.

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