Altri libri che potrebbero interessarti

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  The Art of War

  Sun Tzu

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  Victory belongs to those who understand strategy before the battle begins.
  Written over two thousand years ago, The Art of War distills warfare into clear, powerful principles of strategy, discipline, and foresight. Sun Tzu teaches how to assess strength, exploit advantage, master timing, and outthink opponents—often without ever fighting. His wisdom applies as easily to leadership, business, and personal growth as it does to the battlefield.
  
  Revered as "the most influential strategy book ever written," this classic has guided generals, executives, and thinkers across cultures and centuries. Its lessons are concise, practical, and endlessly relevant in a world shaped by competition and change.
  
  If you seek clarity, control, and the ability to act decisively under pressure, this book is an essential guide.
  
  Open the book—and learn how true mastery begins with the mind.

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  Marketplace Dignity -...

  Tom Wein, Neela A. Saldanha,...

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  Everywhere we turn, brands and organizations are under fire for failing to treat their customers with respect and dignity. And increasingly, consumers want firms to take a lead in helping to shape a better society. Yet, most don't know where to start or have struggled to get things right. 
   
   
   
  In Marketplace Dignity, Cait Lamberton, Neela A. Saldanha, and Tom Wein introduce a tangible, practical way to take a stand on the fundamental value of humans, and in so doing, be a force for good in a society that increasingly demands that they do so. Marketplace dignity is the idea that customers seek respect and recognition from the firms they interact with, not just rational or emotional benefits. 
   
   
   
  In this book, you will discover how to: 
   
   
   
  ● Apply the principles of marketplace dignity to the whole of the customer journey, from the pre-consumption phase to the post-consumption phase; 
   
   
   
  ● Design and deliver products, services, and experiences that respect your customers' dignity and value as human beings; 
   
   
   
  ● Improve your performance using the Marketplace Dignity Framework; and 
   
   
   
  ● Create a competitive edge and a positive social impact with marketplace dignity.

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  Encouraging the Heart - Igniting...

  Barry Z. Posner, James M. Kouzes

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  In the newly revised second edition of Encouraging the Heart, renowned leadership experts and bestselling authors James Kouzes and Barry Posner deliver an incisive and practical playbook for leaders who want to inspire their followers to achieve extraordinary things. They've packed the book with real-world examples, practical ideas, and eye-opening advice drawn from over four decades of work with countless business leaders. 
   
   
   
  Encouraging the Heart is not a book about incentive systems or reward programs. It goes beyond those things to discuss universal leadership principles that will help elevate your people to new levels of productivity, engagement, and performance. It's a hands-on roadmap containing behaviors, principles, practices, evidence, and examples that will form the foundation of a repeatable process you can put into place at your own organization. Inside the book you'll find strategies for setting clear standards aligned with your organization's purpose; paying attention to exemplary actions and telling memorable stories that motivate action and enact change; noticing exemplars of values and standards and publicly praising them with personalized feedback and appreciation that encourages others to live up to their example; and setting a personal example of meaningful ways to recognize others and celebrate values and victories.

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  The Consultant’s Compass -...

  Mary Cianni

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  In today's dynamic business landscape, the consultant isn't just a role—it's the heartbeat of modern enterprise. Mary Cianni’s trailblazing book takes you behind the curtain of the consultancy world. From niche experts to strategic visionaries, discover the evolving essence of consultancy. This book challenges old norms and unveils the fresh, pivotal dynamics of the profession. For those ready to step into or navigate the consultancy realm with success, here's your essential compass. Embrace the future of your work as a consultant with clarity and confidence.

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  AI-Based Affiliate Marketing for...

  Selynna Payne

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  AI-based Affiliate Marketing for Digital Entrepreneurs is a detailed and complete guide to establishing an online presence for your business. It includes the basics of Affiliate Marketing and a discussion on the online world’s inner workings. This book also contains instructions on using modern technology (e.g., artificial intelligence) to aid in growing your business. 
  AI-based Affiliate Marketing for Digital Entrepreneurs provides an overview of the best tools to ensure a smooth transition from traditional to modern business practices that can create many growth opportunities online when handled in the best and most practical way possible. AI-based Affiliate Marketing for Digital Entrepreneurs will help you reach your goal of making a profit in this modern and competitive world.

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  7 Habits of Egalitarian Managers...

  Linda L. Keefe

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  Imagine what you could achieve if more than just 30% of your employees were fully on-board and ready to help the organization succeed! 
  Unfortunately, that’s challenging when 70% of the workforce self-declares they are disengaged, according to Gallup’s annual employee engagement poll. 
  The 7 Habits of Egalitarian Managers shows you how to solve this crippling effect of organizational indifference.   
  With penetrating insights and real-life stories, this Executive Guide reveals a step-by-step method for achieving greater employee engagement and better organizational results through meaningful dialogue and mutual respect. 
  Because it’s easy to implement, and there are no real costs involved, this shift in thinking and talking makes it possible for managers in all types of industries to reap the benefits.

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