Unisciti a noi in un viaggio nel mondo dei libri!
Aggiungi questo libro allo scaffale
Grey
Scrivi un nuovo commento Default profile 50px
Grey
Iscriviti per leggere l'intero libro o leggi le prime pagine gratuitamente!
All characters reduced
Unintended Slogans - cover

Unintended Slogans

Zuri Deepwater

Traduttore A AI

Casa editrice: Publifye

  • 0
  • 0
  • 0

Sinossi

Unintended Slogans explores the high-stakes world where marketing slogans go wrong, revealing how mistranslations and cultural misunderstandings can turn branding gold into comedic or offensive blunders. Crucially, seemingly small linguistic errors can lead to significant financial losses and damage a company’s brand reputation. For example, a slogan intended to convey reliability might, due to incorrect translation, suggest something entirely inappropriate or nonsensical in another language.

 
The book is structured in three parts, beginning with the principles of cross-cultural communication. It then moves into detailed case studies of slogan failures across various industries and geographic regions, showcasing the specific linguistic or cultural factors at play. Finally, it offers actionable strategies, such as linguistic audits and cultural consultation, to help businesses avoid these pitfalls. This approach is valuable for business management as it provides practical guidance for navigating the complexities of global branding and international business.

 
The book emphasizes practical application, bridging the gap between academic theory and real-world practice. It provides concrete strategies for marketers and business professionals to ensure their brand messaging resonates positively across diverse global markets. By understanding the importance of language arts and cross-cultural sensitivity, businesses can protect their brand reputation and avoid costly marketing failures.
Disponibile da: 29/03/2025.
Lunghezza di stampa: 89 pagine.

Altri libri che potrebbero interessarti

  • Virtual Searches - Regulating the Covert World of Technological Policing - cover

    Virtual Searches - Regulating...

    Christopher Slobogin

    • 0
    • 0
    • 0
    A host of technologies—including digital cameras, drones, facial recognition devices, night-vision binoculars, automated license plate readers, GPS, geofencing, DNA matching, datamining, and artificial intelligence—have enabled police to carry out much of their work without leaving the office or squad car, in ways that do not easily fit the traditional physical search and seizure model envisioned by the framers of the Constitution. Virtual Searches develops a useful typology for sorting through this bewildering array of old, new, and soon-to-arrive policing techniques. It then lays out a framework for regulating their use that expands the Fourth Amendment's privacy protections without blindly imposing its warrant requirement, and that prioritizes democratic over judicial policymaking. 
     
     
     
    The coherent regulatory regime developed in Virtual Searches ensures that police are held accountable for their use of technology without denying them the increased efficiency it provides in their efforts to protect the public. Whether policing agencies are pursuing an identified suspect, constructing profiles of likely perpetrators, trying to find matches with crime scene evidence, collecting data to help with these tasks, or using private companies to do so, this book provides a template for ensuring their actions are constitutionally legitimate and responsive to the polity.
    Mostra libro
  • Hidden in Berlin - A Holocaust Memoir - cover

    Hidden in Berlin - A Holocaust...

    Evelyn Joseph Grossman

    • 0
    • 0
    • 0
    Lilo and Ernst survived the horrors of WWII in the center of Berlin, but not without help.  
    An incredible tale of survival and kindness. 
    Lilo was just a teenager when the Nazis took away her mother and father in September 1942. She never saw them again. A year later, she received another painful blow when her brother Hans was taken too. She was now alone at 19-years-old in a dangerous and brutal world. Until she heard one familiar voice that called her name, and saved her life.Meanwhile, her boyfriend Ernst was hiding in a small room with his parents, doing all he could to ensure their survival, even when violent explosions and the possibility of exposure threatened to take their lives. They remained hidden for 27 months, but sadly it was only Ernst and his mother who emerged from the shelter after the war. Ernst and Lilo eventually marry, re-locate to America, create a new life, and have a daughter who is the author of this book. 
    This deeply saddening yet touching memoir is not only about the horrific Nazi regime and how it affected both Lilo and Ernst but it is also a memoir to recognize and thank the heroic people who put themselves in danger to save their lives. Without them, we wouldn’t have the opportunity to read their important story.
    Mostra libro
  • Leadership in Higher Education - Practices That Make A Difference - cover

    Leadership in Higher Education -...

    Jim Kouzes, Barry Posner

    • 0
    • 0
    • 0
    The authors of the classic bestseller The Leadership Challenge bring their expertise to higher education, offering five practices that can make any college or university leader into an exemplary leader. 
     
    Drawing on the same vital research that formed the foundation of their classic bestseller The Leadership Challenge-more than two million copies sold-Jim Kouzes and Barry Posner offer higher education professionals a set of leadership skills and practices that are available to everyone, not just a charismatic few. 
     
    This book is meant for all leaders on campus. Not only academic faculty, but the staff and managers of residential life, career development, student records, admissions, campus safety, information technology, library, counseling and health centers, facilities, alumni relations, and development, and all other organizations on campus. Kouzes and Posner identify Five Practices of Exemplary Leadership(r) and provide case examples of real people who demonstrate each practice: 
    -	model the way 
    -	inspire a shared vision 
    -	challenge the process 
    -	enable others to act 
    -	encourage the heart 
     
    Anyone in higher education who wants to transform values into actions, visions into realities, obstacles into innovations, segments into solidarity, and risks into rewards must read this book.
    Mostra libro
  • Psychology - cover

    Psychology

    Introbooks Team

    • 0
    • 0
    • 0
    Have you been wondering about the complexity of a human brain? Do you have questions that you need answers to or are there things and habits that bother you and you wish you could change them but nothing seems to work for you? If the answer to these questions is yes then you are lucky to have landed in the right place. This book is just made for you. It is going to answer all your questions along with solving any other mysteries that are there to be solved. Here, in this book, we have mentioned:The meaning of psychologyAll the details regarding the subject and what it offersThe pioneers of psychology and how it all startedWhat are the major branches of psychologyWhat is the basic difference between a psychologist and a psychiatristWhat are the limitations of a psychologistWhat are the different themes that psychology followsThe psychosocial stages that a human being goes throughHow to handle the different psychosocial stagesWhat are the different applications of psychology in everyday lifeHow basic knowledge of psychology can make things easier and life better for you
    Mostra libro
  • Skylab: The History and Legacy of America’s First Space Station - cover

    Skylab: The History and Legacy...

    Charles River Editors

    • 0
    • 0
    • 0
    During the Space Race, many people envisioned a future in which space travel would be a common undertaking for ordinary citizens. Just as riding in an airplane was once a daring endeavor, travel by rocket could be refined and made safer over time. That collective aspiration to someday take part in dreams NASA brought to life was integral to inspiring public interest in the space program. However, in the years following Apollo 11 in 1969, popular enthusiasm for space travel waned, and dreams of vacationing like the Jetsons gave way to more grounded goals. The level of interest NASA enjoyed would never again be comparable to the culturally defining moments of the agency’s most celebrated missions during the Mercury, Gemini and Apollo Programs.  
    	Nonetheless, in 1972 and 1973, NASA sent nine astronauts to spend extended periods of time living in a craft named Skylab, the very first experimental American space station. Though Skylab would not last long, and the International Space Station remains far more famous, Skylab’s history is one of ingenuity and challenge, as well as how NASA found itself without a mission after the triumph of the Apollo Program. 
    Mostra libro
  • Heretic - cover

    Heretic

    Bernard Cornwell

    • 0
    • 0
    • 0
    From New York Times bestselling author Bernard Cornwell, the sequel to The Archer’s Tale and Vagabond—the spellbinding tale of a young man, a fearless archer, who sets out wanting to avenge his family’s honor and winds up on a quest for the Holy Grail. 
    Already a seasoned veteran of King Edward's army, young Thomas of Hookton possesses the fearlessness of a born leader and an uncanny prowess with the longbow. Now, at the head of a small but able band of soldiers, he has been dispatched to capture the castle of Astarac. But more than duty to his liege has brought him to Gascony, home of his forebears and the hated black knight who brutally slew Thomas's father. It is also the last place where the Holy Grail was reported seen. Here, also, a beautiful and innocent, if not pious, woman is to be burned as a heretic. Saving the lady, Genevieve, from her dread fate will brand Thomas an infidel, forcing them to flee together across a landscape of blood and fire. And what looms ahead is a battle to the death that could ultimately shape the future of Christendom.
    Mostra libro