Unisciti a noi in un viaggio nel mondo dei libri!
Aggiungi questo libro allo scaffale
Grey
Scrivi un nuovo commento Default profile 50px
Grey
Iscriviti per leggere l'intero libro o leggi le prime pagine gratuitamente!
All characters reduced
Power of Logos - cover

Power of Logos

Zuri Deepwater

Traduttore A AI

Casa editrice: Publifye

  • 0
  • 0
  • 0

Sinossi

"Power of Logos" explores the captivating journey of fashion logos, from simple identifiers to potent status symbols, examining their profound impact on consumer behavior and brand loyalty. The book highlights how these seemingly small symbols command premium prices and signify membership in aspirational groups, delving into the psychological mechanisms that shape consumer perceptions and desires. Logos have transformed into integral components of a signaling system, communicating wealth, taste, and social identity, impacting brand equity.

 
The book adopts an interdisciplinary approach, drawing from economics, management, marketing, sociology, and psychology, offering unique insights into the economic implications of logo-driven markets. For example, the book highlights how logos function as credible indicators of wealth or status. It begins by introducing core concepts of branding and consumer psychology, then delves into the historical evolution of fashion logos, examining case studies of iconic brands and their strategies.

 
"Power of Logos" culminates with an analysis of the economic consequences of logo-centric markets, considering pricing strategies and the impact of counterfeit goods. It's a valuable resource for business professionals, marketing students, and anyone interested in understanding the dynamics of consumer culture, providing frameworks to develop effective branding strategies and enhance brand management.
Disponibile da: 24/02/2025.
Lunghezza di stampa: 92 pagine.

Altri libri che potrebbero interessarti

  • Epilepsy You’re Not Alone - A Personal View on How to Cope with the Disorder - cover

    Epilepsy You’re Not Alone - A...

    Stacey Chillemi

    • 0
    • 0
    • 0
    Living with epilepsy is not easy. It's a constant struggle to manage the condition and live a normal life. Chillemi knows this firsthand, and she wants to help others facing the same challenges. In her book, epilepsy You're Not Alone, Chillemi takes readers on an epic journey through the everyday challenges of living with epilepsy. 
    From retraining your mind to changing the way you think, Chillemi offers practical advice for coping with the condition and living a happy and productive life. What sets this book apart from other titles on the subject is the inclusion of over 30 real-life stories from people worldwide. These personal accounts provide hope and inspiration for those dealing with epilepsy, and they illustrate that it is possible to lead a fulfilling life despite the challenges. 
    ADVANCE PRAISE FOR EPILEPSY YOU'RE NOT ALONE 
    Inspired by her own battles, Chillemi wrote a book to give those coping with the disorder greater self-esteem, hope, and motivation. -- Lad - Star-Ledger Newspaper 
    Life deals us many hard blows that we often don't expect. I admire the fact that someone like Stacey Chillemi was thrown a curveball that may have knocked many of us down to the point where many of us may not have wanted to get back up, but she did. It wasn't easy, but she possesses a determined spirit that won't let her give up. For that reason, Stacey will go far and achieve whatever dreams she sets her mind to accomplish. Della Crews Reporter -- Editorial Review -Anchor / Talk Show Host /News 12 NJ, Review 
    An important, clearly-written book with everything I've been looking for, for over 50 years since I was diagnosed with epilepsy. In particular, I'm able to explain to others things about me that I never knew before, as well as recommend this book. Thanks to the author for sharing her knowledge with the world. 
    - Muriel, reader
    Mostra libro
  • Pneumonia - Preventing Recognizing and Treating Pneumonia Disease - cover

    Pneumonia - Preventing...

    Lilly Richardsen

    • 0
    • 0
    • 0
    Pneumonia is a serious lung infection that affects millions of people worldwide, ranging from mild cases to life-threatening conditions. It occurs when the air sacs in one or both lungs become inflamed and fill with fluid or pus, making it difficult for oxygen to reach the bloodstream. This inflammation can result from various pathogens, including bacteria, viruses, and fungi. Pneumonia can occur as a complication of another illness or as a primary infection, and it affects people of all ages, though certain groups, such as the elderly, young children, and individuals with compromised immune systems, are at higher risk. 
    Understanding pneumonia starts with recognizing the different types of the disease. The most common types are bacterial, viral, and fungal pneumonia, each caused by different pathogens and each requiring distinct treatment approaches. Bacterial pneumonia is typically caused by Streptococcus pneumoniae, which is the most common bacterial pathogen responsible for hospitalizations. Other bacteria, such as Haemophilus influenzae and Staphylococcus aureus, can also lead to pneumonia. Viral pneumonia, often caused by influenza viruses, respiratory syncytial virus (RSV), and coronaviruses, is another common form, and its severity can vary based on the viral strain and the individual’s overall health. Fungal pneumonia is less common and typically occurs in individuals with weakened immune systems, with fungi like Histoplasma, Coccidioides, and Cryptococcus causing infections.
    Mostra libro
  • Summary - Fight Club - Based On The Book By Chuck Palahniuk - cover

    Summary - Fight Club - Based On...

    Fastbooks Publishing

    • 0
    • 0
    • 0
    SUMMARY 
      
    FIGHT CLUB 
    BASED ON THE BOOK BY CHUCK PALAHNIUK 
      
    SUMMARY WRITTEN BY: FASTBOOKS PUBLISHING 
      
    CONTENT 
    The Beginning 
    The Rules of Fight Club 
    Life with Tyler 
    The Chemical Burn and Hitting Bottom 
    Sabotage and Mayhem 
    Project Mayhem 
    The Expansion of Project Mayhem 
    The Revelation 
    The Confrontation and Collapse 
    General Analysis 
      
    ABOUT THE ORIGINAL BOOK 
    Fight Club by Chuck Palahniuk tells the story of an unnamed narrator, struggling with insomnia and a dissatisfying life, who meets a charismatic soap salesman named Tyler Durden. Together they form a fight club, a space for men to engage in bare-knuckle brawls, as a rebellion against modern consumer culture. This escalates into a destructive movement called Project Mayhem, challenging societal norms with acts of chaos. The narrator’s life spirals as he grapples with the increasingly dangerous consequences of his actions and with a mysterious woman named Marla Singer. The novel explores themes of identity, alienation, and the search for meaning in a world that the characters feel is superficial and empty. The story questions the nature of reality, sanity, and the limits of self-destruction.
    Mostra libro
  • A Suspicious Science - The Uses of Psychology - cover

    A Suspicious Science - The Uses...

    Rami Gabriel

    • 0
    • 0
    • 0
    From self-help to medication, therapy, and cognitive neuroscience, this book traces the uses and limits of psychology. Offering a systematic exploration of the ways in which psychology is used in contemporary society, it refines our understanding of the extent of the field. In addition to conceptual analysis of how science, truth, biology, mind, and meaning intersect and interact in the mind sciences, A Suspicious Science draws from history and anthropology to articulate an interdisciplinary multi-level form of psychology that may serve to orient the field. The book synthesizes debates in psychology and philosophy concerning methodology and the nature of explanation with debates about its practical context as a human science. Ultimately, it suggests psychology provides us myths and rituals that ground a particular sense of meaning and motivation in our lives. By aligning cultural, emotional, and philosophical uses of psychology, this book clarifies a synoptic, humanistic model of the mind within the human sciences.
    Mostra libro
  • Taking Privacy Seriously - How to Create the Rights We Need While We Still Have Something to Protect - cover

    Taking Privacy Seriously - How...

    James B. Rule

    • 0
    • 0
    • 0
    A STEP-BY-STEP PROGRAM TO CREATE A MORE PRIVATE AND EGALITARIAN DIGITAL WORLD 
     
    Taking Privacy Seriously offers both a hard-hitting assessment of the origins of today’s privacy-eroding practices and a robust road map for creating individual authority over our personal data. James B. Rule proposes eleven key reforms in the control and use of personal information—including far-reaching new rights for individuals and meaningful responsibilities for data-keeping organizations—all aimed at redressing the balance of power between ordinary citizens and data hungry corporate and government institutions. 
     
    What a privacy-deprived America needs most is not less technology, Rule argues, but profound political realignment. His proposed reforms include the creation of websites that publicly document what organizations are holding what forms of personal data; the establishment of a right for citizens to withdraw from personal data systems not required by law; and the institution of a universal property right over commercial exploitation of data on oneself—so that no organization could profit from the use or sale of such data without permission. Succinct and compelling, Taking Privacy Seriously explains how we can refashion information technologies so that they serve human needs, not the other way around. 
     
    “This book is direct, impatient (in the best way possible), and urgent. It doesn’t waste time summarizing all the things we already know about privacy in theUnited States, but instead asks, What is to be done? We need a book like this.”—David Murakami Wood, Professor, Department of Criminology, University of Ottawa
    Mostra libro
  • Lift Off - 12 Things to Know Before Selling Your Business - cover

    Lift Off - 12 Things to Know...

    Sharon B. Heaton

    • 0
    • 0
    • 0
    You may have contemplated selling your business for some time. Perhaps someone recently approached you with an offer, catching you off guard. You don't know whether it's a fair price or how to proceed. 
     
    No matter where you are in the process, Lift Off! What You Need to Know to Sell Your Business will guide you through preparing your company for sale and navigating the M&A journey. It explains in simple terms what you need to do. 
     
    You'll get a working knowledge of the entire sale process. You'll understand how potential buyers calculate your company's value as a "machine" that generates revenue and profit. You'll recognize pitfalls ahead and learn to maintain confidentiality. 
     
    The book will help you determine if your business is valuable to a buyer and what it may be worth. You want the best possible deal and to fully grasp the terms. There are likely aspects of the sale preparation you are unaware of. 
     
    Lift Off! will prepare you to: 
    • Evaluate if your business has value to a new owner 
    • Learn how outsiders calculate a company's value 
    • Identify potential issues in the process 
    • Ensure confidentiality 
    • Manage the emotions all owners feel when selling their "machine" 
     
    Whether you've done lots of preparation or none at all, this book will guide you through the process of selling your business and lifting off to your next life stage.
    Mostra libro