Altri libri che potrebbero interessarti

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  South Solo - Kayaking to Save...

  Hayley Shephard

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  A story of indomitable courage, of passion to save an endangered species like the albatross, and the unique adventure of solo kaying in the frigid waters off Antarctica.

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  Nineteen Reservoirs - On Their...

  Luc Sante

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  Without the nineteen upstate reservoirs that supply its water, New York City as we know it would not exist today. 
   
   
   
  From 1907 to 1967, a network of reservoirs and aqueducts was built across more than one million acres in upstate New York, including Greene, Delaware, Sullivan, and Ulster Counties. This feat of engineering served to meet New York City's ever-increasing need for water, sustaining its inhabitants and cementing it as a center of industry. West of the Hudson, it meant that twenty-six villages, with their farms, forest lands, orchards, and quarries, were bought for a fraction of their value, demolished, and submerged, profoundly altering ecosystems in ways we will never fully appreciate. 
   
   
   
  This paradox of victory and loss is at the heart of Nineteen Reservoirs, Lucy Sante's meticulous account of how New York City secured its seemingly limitless fresh water supply, and why it cannot be taken for granted. In inimitable form, Sante plumbs the historical record to surface forgotten archives and images, bringing lost places back to life on the page. Her immaculately calibrated sensitivity honors both perspectives on New York City's reservoir system and helps us understand the full import of its creation.

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  Tackle Football and Traumatic...

  Daniel S. Goldberg, Christopher...

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  American tackle football is an industry like any other. And like many industries, it sells a product that is dangerous to those who use it—or, in this case, those who play it. Daniel S. Goldberg explores the connections among traumatic brain injury, collision sports, and the industry's continuing efforts to manufacture doubt. Focusing especially on youths and adolescents—the most vulnerable population that comprises over 99% of tackle football players in the US—Goldberg addresses the ethical and social implications of their participation in tackle football. 
   
   
   
  As the tackle football industry has consistently worked to mask the health hazards, it has used a particular tool that has proved highly effective in achieving this subterfuge: the manufacture of doubt. Goldberg advocates for using public health laws as a tool for countering these efforts at obfuscation, and he outlines specific policy proposals intended to address the population health and ethical problems presented by tackle football. 
   
   
   
  The book draws on public health ethics, public health law, and the histories of occupational and public health to assess the limits of parental choice to expose their children to risks of injury. Chris Nowinski, former Harvard football player and WWE wrestler, provides a timely and insider's perspective on these critical issues in the foreword.

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  Complete AI Training for people...

  Jeroen Erne

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  Greetings, Marketing Professionals! 
  Step into the realm where creativity meets AI, transforming your marketing strategies into an unstoppable force. This isn't just another training manual; it's your ticket to becoming an AI-savvy marketing guru, capable of crafting campaigns that not only resonate but also revolutionize. 
  Ignite Your Creative Spark: 
  Embark on a journey where AI becomes your creative partner, offering insights that blend data with unprecedented creativity. Picture yourself devising content that captures hearts, crafting ad copy that converts on the spot, and positioning your brand as the beacon in a sea of sameness. 
  Strategize & Personalize with Precision: 
  Dive deep into the competitive landscape with AI as your guide, uncovering strategies that give you the upper hand. From social media sagas that captivate audiences to SEO secrets that catapult your content, you're set to redefine the rules of engagement. Transform your approach to customer interactions with AI-driven personalization. 
  Decipher the Data: 
  Turn analytics into your strategic advantage, with AI demystifying the numbers and turning them into a roadmap for success. From visual content that speaks volumes to event promotions that pack venues, you're about to see your efforts amplified in ways you never thought possible. 
  Embark with Confidence: 
  This is more than a learning curve; it's your ascent to the pinnacle of marketing mastery. With AI as your co-pilot, the path ahead is not just clear but also excitingly innovative. 
  Ready to transform your marketing narrative with the power of AI? The future is calling, and it's spectacular. Let's dive in!

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  Healthcare Activism - Markets...

  Susi Geiger

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  What is the role of activists and civil society in defining and defending the collective good in healthcare, especially in cases where that good seems to be heavily shaped by market dynamics? Presenting conceptual and empirical studies from a variety of healthcare contexts and theoretical perspectives, this book addresses this vital question by drawing together multidisciplinary scholarship from science and technology studies, sociology, organization studies, marketing, philosophy, and public health. 
   
   
   
  Healthcare has undergone three major changes over the past decades: the advent of personalized medicine, the marketization of public care systems, and the digitalization of healthcare services. This book maps these changes and illustrates the extent to which they are interlinked to produce a seemingly unstoppable move toward individualization in healthcare. The book also traces how activists react to these tensions to argue for and defend the common good. It thus sketches a multifaceted picture of healthcare activism in the twenty-first century as civil society responds to these dynamics at the crossroads of markets and morals, economic and social justifications, individual and collective, and digital and non-digital worlds. Crucially, it also highlights potential solutions in a post Covid-19 world.

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  Urban Infrastructure - Planning...

  Lyric Vale

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  Urban infrastructure forms the backbone of modern cities, shaping their development and function. It encompasses the essential systems and structures that ensure the smooth operation of urban life, from transportation networks and energy systems to water supply and waste management. The presence of effective infrastructure directly influences a city's ability to grow, innovate, and provide a high quality of life for its residents. In an increasingly urbanized world, the need for robust and efficient urban infrastructure has never been more critical. 
  Defining urban infrastructure is the first step in understanding its importance. At its core, urban infrastructure refers to the fundamental physical and organizational structures needed for a city to function. These include transportation systems like roads, bridges, and railways; utilities such as electricity, water, and sewage; and the telecommunications networks that connect people to one another. In more advanced urban environments, smart technologies, energy-efficient solutions, and waste recycling systems are becoming integral to how cities operate. This broad and diverse range of components forms the lifeblood of cities, supporting both day-to-day operations and long-term growth. 
  The role of urban infrastructure in city development cannot be overstated. Well-planned infrastructure enables cities to support larger populations, fuel economic growth, and adapt to changing environmental conditions. For instance, efficient public transportation systems reduce congestion and pollution while improving access to essential services. Likewise, a reliable energy grid ensures that businesses can operate without disruption, fostering innovation and productivity. As urban populations continue to grow, the demand for sustainable and resilient infrastructure becomes even more pressing.

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