Altri libri che potrebbero interessarti

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  Stop Acting like a Seller and...

  Jerry Acuff, Wally Wood

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  People love to buy. They love taking home a great product, and they definitely love getting a great deal. But, unfortunately for anyone in sales, people hate being sold. They hate feeling like they've been convinced to buy something or tricked into a purchase - even if they want the product you're selling. That's why sales is harder than ever, and that's why you have to change the way you operate if you want to sell more and keep your customers coming back. 
   This one-of-a-kind sales guide takes a revolutionary perspective on the art of selling: that knowing how to sell isn't enough. You need to learn to think like a buyer in order to sell more effectively. You have to understand the buying process and what your customers want—not from a salesperson's perspective, but from the customer's.   
  When you sell, you're usually trying to overcome the customer's natural aversion to being sold. Stop Acting Like a Seller and Start Thinking Like a Buyer offers a "buying" model that changes the focus from hard-sell tactics that convince people to buy what you're selling to new relationship-based strategies that help them buy what they need and want. It changes the adversarial buying experience into a positive and rewarding encounter for the customer - and that's invaluable if you want your customers to come back and remain loyal.  
  If you were trained in traditional sales methods and you're struggling to stay ahead of the competition, this is the only sales guide you need. It will help you rebuild your selling methods from the ground up, leading to a higher level of achievement and much happier customers. You'll master a new mindset for dealing with customers, learn a new and more effective sales process, and learn to build valuable business relationships with customers that will last forever. Combine those elements, and you'll start selling more than ever - without having to sell at all.

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  Summary of Nir Eyal with Ryan...

  Falcon Press

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  Summary of Nir Eyal with Ryan Hoover's Hooked is a textbook for developers and designers who wish to build a product or app that will repeatedly engage its users. Today, more than ever, a product needs to be self-sustaining in its ability to keep its users loyal and active. In the past, companies could rely on advertising to remind users to purchase or interact with their product. Today, however, the most successful companies in the world—Facebook, Google, Apple, to name a few—all thrive on becoming an instinctive part of their target users’ lives, triggering them to continue using the product without so much as a reminder. 
  A habit is an action that is performed with little thought or conscious compulsion. If a person needs to overcome a major hurdle to complete the action, it’s unlikely to become an ingrained habit. However…

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  Aloha Financial Advising

  Stephen Kagawa

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  The dynamic between financial advisors and those we advise is broken.As advisors, we want open and honest relationships with our clients. We also want a sense of purpose in our work that comes from serving, not selling. Yet somehow, serving others turns into pushing products that drive profits. Left unchecked, this tension forces us to become salespeople and destroys the trust we’ve built with our clients.There must be a way advisors can do good and do well…right?There is, and in Aloha Financial Advising, Stephen Kagawa shares the better approach to advising you’ve been seeking. Drawing on personal experience, Stephen shows you how to shift your focus away from products and services and back to those you serve. Whether you’re new to the industry or a twenty-year veteran, the new set of priorities laid out in this book will help you deal with the pressure to sell, avoid going astray to chase money, and create the alignment with clients you’ve been missing.

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  Viral Marketing Explained

  Can Akdeniz, IntroBooks Team

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  In our increasingly digital-oriented world, the vast majority of industries have had to change their approach to maintain success. One of the most significant cultural and commercial shifts caused by the rise of the Internet and social media platforms is viral marketing. Whether you're promoting a product in a hilarious new way or engaging millions of consumers with a cleverly designed advertising hook, viral marketing is a powerful and profit-generating tool that the most business-savvy individuals and companies are using all around the world. If you want to stand in the Internet's constantly shifting spotlight, learning the basics and benefits of viral marketing is essential, which is precisely what this book will do!

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  Stock Market Trading Strategies...

  Zeke Osborne, Rue Fouche

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  Stock Market Trading Strategies Bundle, 2 in 1 Bundle: Beginner's Guide to Stock Market Investing and How to Make Money in Momentum StocksHave you always thought of dabbling into the stock market but felt too intimidated to wade through it? No worries because this bundle can help you. Many wealthy people who have made it to the top have invested in the stock market. Some were able to build their fortune through momentum investing as well. This bundle will give you a rundown of the basics of the stock market and momentum investing so you will have the basic knowledge you need to get started. What you will learn here will help you make empowered choices and reach your financial goals.This 2 in 1 bundle includes the following audiobooks:1. Beginner's Guide to Stock Market Investing: Learn All the Basics of Stock Investing that Would Help You Get Ready to Make Your First Stock Market Investment!2. How to Make Money in Momentum Stocks: Learn About Momentum Investing, Understand Market Trends and Discover the Strategies on How to Earn the Most ProfitIf you want to learn more, download your copy of Stock Market Trading Strategies Bundle today!

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  The High Potential's Advantage -...

  Jay A. Conger, Allan H. Church

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  Are you a high potential? Your managers and HR department are constantly wondering that about you-and assessing whether or not you have what it takes to advance. Here's how to get them to answer yes. 
  Being seen as a high potential leader is essential to getting promoted and reaching an organization's upper echelons, but most companies keep their top talent list a closely guarded secret. And the assessment process they use to decide who is and isn't a future leader is an even greater mystery. 
  The High Potential's Advantage takes readers "behind the scenes" and shows them how to get on, and stay on, their company's fast track. Leadership development experts Jay Conger and Allan Church draw upon decades of their research and experience-designing high potential programs for hundreds of large well-known global organizations, and managing and coaching thousands of developing leaders-to answer the critical questions asked by ambitious employees and managers: What will it take for me to advance in this organization? What does my boss look for when deciding whether or not I'm a high potential? Once I'm on the list, then what? Can I fall off of it, and how does that happen? 
  Revealing a set of key differentiators-the five "X factors"-that set people apart across companies of all types, readers learn what they have to do to achieve and maintain the coveted top talent status. Packed with examples of high potential leaders-from those on the verge of their first promotion to those only a step away from the C-suite-the authors provide detailed advice for cultivating and practicing each "X factor." 
  In addition, the authors show readers how to identify their company's "signature factors"-those special capabilities particular to their organization-and how to gain insight into, and excel at, the specific process their company uses to identify and develop high potentials.

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