Altri libri che potrebbero interessarti

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  This Is Personal - The Art of...

  Brennan Dunn

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  Sending highly relevant, personal, and timely messages to your email list is essential for winning new customers and keeping current ones happy. 
   
   
   
  This Is Personal helps companies better understand the individual needs and identities of their audience, no matter the size, enabling businesses to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales. 
   
   
   
  Author Brennan Dunn shares the key strategies for maintaining high-touch, personalized sales relationships and doing so at scale. As a speaker, consultant, and founder of RightMessage, a software company focused on infusing mass marketing with personalization, he has been dialing in on and refining these strategies for years so that you can immediately implement them in your business. He's discovered that the best tool for this moment is email. 
   
   
   
  Dunn showcases a range of companies who are using personalized email to better connect with their audience, including bakeries, bariatric surgeons, business coaches, fitness instructors, a heavy metal band, and more. You'll learn how these businesses have made this transition in their communication strategies and visualize your potential success in theirs.

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  May Contain Lies - How Stories...

  Alex Edmans

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  Our lives are minefields of misinformation. It ripples through our social media feeds, our daily headlines, and the pronouncements of politicians, executives, and authors. Stories, statistics, and studies are everywhere, allowing people to find evidence to support whatever position they want. Many of these sources are flawed, yet by playing on our emotions and preying on our biases, they can gain widespread acceptance, warp our views, and distort our decisions. 
   
   
    
  In this eye-opening book, renowned economist Alex Edmans teaches us how to separate fact from fiction. Using colorful examples—from a wellness guru's tragic but fabricated backstory to the blunders that led to the Deepwater Horizon disaster to the diet that ensnared millions yet hastened its founder's death—Edmans highlights the biases that cause us to mistake statements for facts, facts for data, data for evidence, and evidence for proof. 
   
   
    
  Armed with the knowledge of what to guard against, he then provides a practical guide to combat this tide of misinformation. Going beyond simply checking the facts and explaining individual statistics, Edmans explores the relationships between statistics—the science of cause and effect—ultimately training us to think smarter, sharper, and more critically.

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  Expert Pathways Bundle 2 in 1...

  Chase Batten, Bryan Burdge

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  Expert Pathways Bundle, 2 in 1 Bundle: Business Guide of Coaching and Consulting Success 
  Elevate your professional journey with the Expert Pathways Bundle, a powerful collection designed to guide you toward success in both coaching and consulting. This two-in-one audiobook bundle features Business Guide of Coaching: A Guide to Maximizing Your Coaching Business Potential and Consulting Success: Achieving Excellence in Client Solutions and Becoming the Trusted Advisor. 
  In Business Guide of Coaching, you’ll uncover the essential strategies for building and maximizing your coaching business. This comprehensive guide offers practical advice on identifying your niche, developing your unique coaching style, and effectively marketing your services. Learn how to attract and retain clients, create impactful coaching programs, and set achievable goals that align with your vision. With insights into establishing a solid business foundation and cultivating long-term relationships, this audiobook equips you with the tools necessary to thrive in the competitive coaching landscape. 
  Consulting Success takes you deeper into the realm of consulting, teaching you how to provide exceptional value to your clients and position yourself as a trusted advisor. This audiobook covers best practices for assessing client needs, developing tailored solutions, and delivering results that exceed expectations. You’ll learn the importance of effective communication, relationship-building, and maintaining client trust. By mastering these skills, you’ll not only enhance your consulting abilities but also solidify your reputation as an expert in your field. 
  Together, the Expert Pathways Bundle provides a comprehensive roadmap for aspiring and established professionals in coaching and consulting. Whether you’re looking to launch a new coaching practice or elevate your consulting services, this bundle offers valuable insights and actionable strategies to help you succeed.

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  Parents Who Lead - The...

  Stewart D. Friedman, Alyssa F....

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  How working parents can lead more purposeful lives, characterized by harmony, connection, and impact. 
   
   
   
  Parents in today's fast-paced, disorienting world can easily lose track of who they are and what really matters most. But it doesn't have to be this way. As a parent, you can harness the powerful science of leadership in order to thrive in all aspects of your life. 
   
   
   
  Drawing on the principles of his book Total Leadership—a bestseller and popular leadership development program used in organizations worldwide—and on their experience as researchers, educators, consultants, coaches, and parents, Stew Friedman and coauthor Alyssa Westring offer a robust, proven method that will help you gain a greater sense of purpose and control. It includes tools illustrated with compelling examples from the lives of real working parents that show you how to: design a future based on your core values; engage with your children in fresh, meaningful ways; cultivate a community of caregiving and support, in all parts of your life; and experiment to discover better ways to live and work. Powerful, practical, and indispensable, Parents Who Lead is the guide you need to forge a better future, foster meaningful and mutually rewarding relationships, and design sustainable solutions for creating a richer life for yourself, your children, and your world.

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  How to Make AI Useful - Moving...

  Bryan Reimer, Magnus Lindkvist

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  We’ve heard it all before: AI will upend industries, kill jobs and remake everything from healthcare to art. But between the hype and the hand-wringing lies a simpler, more pressing question: Is AI actually useful? And if so, useful for what, and for whom? 
  In How to Make AI Useful, MIT researcher Dr Bryan Reimer and Swedish futurologist Magnus Lindkvist cut through the noise. Blending decades of research, trendspotting and hands-on experience, they chart AI’s journey from dazzling gimmick to disruptive force—and now to indispensable tool. 
  This isn’t another book about robot overlords or utopian tech dreams. Instead, it’s a rough guide to AI’s messy middle—the phase where machines meet human complexity. From automating the tedious to amplifying creativity, Reimer and Lindkvist show how to harness AI’s potential for real progress, long after today’s bubble bursts.

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  Smart Talk

  Melissa Vela-Williamson APR CDP

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  I want to have deep conversations that uncover helpful truths, clarify confusing concepts, and allow me to connect with others. I call this smart talk: real, honest, helpful conversations with an intelligent exchange of information and stories. As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One. You’ll learn about developing beneficial relationships, creating integrated communication strategies, planning targeted campaigns, and advising clients in their diversity and inclusion efforts. In public relations, missteps are easy but redemption can be difficult. Smart Talk is a candid guide to navigating this evolving industry and forging your own path toward an impactful, purposeful career.

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