Altri libri che potrebbero interessarti

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  The Hidden Histories of...

  Alice Bailey, Maddie Bailey

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  The Hidden Histories of Houseplants explores twenty of the world's most common houseplants. 
   
   
   
  This book isn't just a dry exploration of historical cultivation; the narrative explores the plants' places in social history, science and culture, showcasing the most fascinating elements of each plant's story, be it the exploration as to why Monstera deliciosa have holes in their leaves, whether houseplants have the ability to count, or why Calathea leaves open during the day and close up at night. 
   
   
   
  Each chapter takes the listener on a journey through time, history, and culture, told by the most universally binding objects in our homes from London to Beijing—houseplants.

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  From Data-Driven to People-Based...

  Marco Hassler

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  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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  Small Teaching Online - Applying...

  Flower Darby, James M. Lang

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  The concept of small teaching is simple: small and strategic changes have enormous power to improve student learning. Instructors face unique and specific challenges when teaching an online course. This book offers small teaching strategies that will positively impact the online classroom. 
   
   
   
  This book outlines practical and feasible applications of theoretical principles to help your online students learn. It includes current best practices around educational technologies, strategies to build community and collaboration, and minor changes you can make in your online teaching practice, small but impactful adjustments that result in significant learning gains. 
   
   
   
  ● Explains how you can support your online students 
   
   
   
  ● Helps your students find success in this non-traditional learning environment 
   
   
   
  ● Covers online and blended learning 
   
   
   
  ● Addresses specific challenges that online instructors face in higher education 
   
   
   
  Small Teaching Online presents research-based teaching techniques from an online instructional design expert and the bestselling author of Small Teaching.

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  CEO Led Sales - The new model to...

  Andrew Phillips

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  CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve your confidence in the predictability of your sales numbers. This has to start from the top with you, the CEO. 
  As the CEO of a sales organisation, how many times have you said to yourself: 
  "thank god our customers are buying because we're not selling" 
  "we had ten-times pipeline coverage, but we still missed our number?" 
  Or ... heard from your sales leads the following: 
  "the person who was going to sign off on our deal has gone on leave" 
  "this is a strategic deal - we must discount to win" 
  "they decided to do nothing?" 
  If these lines sound familiar, then your sales team is stuck in the past. They are struggling to keep pace 
  with the market and will continue to stumble into the future. That's not to say you won't make your 
  numbers on occasion, but you can be guaranteed your company won't be the clear leader in its market. 
  This creates distrust with your sales team and that uneasy feeling of not being sure you will meet your 
  targets. 
  Is there a better way? 
  After twenty years as a senior IT sales leader addressing this problem and demonstrating measurable 
  success across multiple organisations, Andrew Phillips knows there is. 
  CEO-Led Sales outlines The Right Model to revolutionise your sales process and dramatically improve 
  your confidence in the predictability of your sales numbers. This has to start from the top with you, the 
  CEO. 
  The process is a multi-year investment to transform your sales organisation. It's challenging, but the 
  results are consistent and the revenue reliable. Andrew Phillips invites you to take the next step and 
  discover the benefits of CEO-Led Sales.

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  Guided sleep meditation for...

  Stuart Newman

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  Do you want to feel more courageous, confident and powerful?  
  Then guided sleep meditation with DST Hypno and Stu Newman is the perfect solution for you!  
  With this program, you can unlock your inner power while sleeping deeply.  
  It will help improve self-esteem by developing positive thinking patterns that are reinforced during deep relaxation.  
  Guided sleep meditation also helps reduce stress levels so that courage and confidence can blossom without fear of failure or rejection.  
  Plus, it's easy to use - just listen to the audio track as your drift off into a peaceful slumber each night for an improved sense of wellbeing in no time at all!

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  Winning the Right Game - How to...

  Ron Adner

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  The basis of competition is changing. Rivalry is shifting from well-defined industries to broader ecosystems: automobiles to mobility platforms; banking to fintech; television broadcasting to video streaming. Your competitors are coming from new directions and pursuing different goals from those of your familiar rivals. In this world, succeeding with the old rules can mean losing the new game. Winning the Right Game introduces the concepts, tools, and frameworks necessary to confront the threat of ecosystem disruption and to develop the strategies that will let your organization play ecosystem offense. 
   
   
   
  To succeed in this world, you need to change your perspective on competition, growth, and leadership. Strategy expert Ron Adner offers a new way of thinking, illustrating breakthrough ideas with compelling cases. How did a strategy of ecosystem defense save Wayfair and Spotify from being crushed by Amazon and Apple? How did Oprah Winfrey redraw industry boundaries to transition from television host to multimedia mogul? How did a shift to an alignment mindset enable Microsoft's cloud-based revival? Each was rooted in a new approach to competitors, partners, and timing that you can apply to your own organization. For today's leaders the difference between success and failure is no longer simply winning, but rather being sure that you are winning the right game.

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