Otros libros que te pueden interesar

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  The Illusion of Choice - 16½...

  Richard Shotton

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  The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.You simply cannot afford to miss The Illusion of Choice.

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  How to Read a Room - Navigate...

  Dr. Mike Bechtle

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  What if you could enter any room--a business meeting, a social situation, a conference, an interview--with complete confidence, knowing just what to say and how to act, yet still be 100 percent yourself? Sound impossible? It's not. It's not even complicated. 
   
  In How to Read a Room, communication expert Dr. Mike Bechtle shares his simple four-step process for accurately assessing any situation so that you can be comfortable, confident, and genuinely you. He helps you 
    
  · discover what's happening in a room before you ever say a word 
  · connect and converse with anyone 
  · develop listening skills, empathy, and social intelligence 
  · build real relationships  
  · understand when and how you're called to lead and to serve 
  · make a positive impact on every room you enter 
   
  Whether you're an introvert who feels awkward or struggles with what to say, or you're an extrovert trying to be mindful of a tendency to take over conversations, this book will help you hit all the right notes and still be the unique person you were created to be.

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  Fostering Innovation - How to...

  Andrew Laudato

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  Proven and practical strategies for leading IT teams and departments 
   
   
   
  In Fostering Innovation: How to Build an Amazing IT Team, accomplished technology strategist, executive, and leader Andrew Laudato delivers an eye-opening exploration of how to design, build, staff, and run a high-performing IT department. The book is filled with universally applicable strategies and techniques that can transform any IT team into an all-star cast perfectly aligned with your organization's objectives. 
   
   
   
  Incorporating proven and practical processes throughout the narrative, the book offers useful continuous improvement concepts the reader can apply to their team, company, and professional development. Listeners will also find: foolproof ways to put people before technology; detailed discussions of perennially important topics, like the importance of uptime, how to deploy redundancy, and creating the perfect organization chart; and strategies for managing and motivating the wonderfully unique individuals we refer to as "technologists." The perfect resource for newly minted chief information officers and chief technology officers, Fostering Innovation will also earn a place in the libraries of non-technical professionals who work closely with IT, and business leaders seeking a better understanding of how to lead an IT team.

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  Identity Shift - Upgrade How You...

  Anthony Trucks

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  According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams. In an era with more access to the lives of others than ever before, it's easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of "better-than-me" drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison—especially when one's internal identity is out of alignment with the life they want to live.  Anthony Trucks' Identity Shift gives motivated individuals the tools to make meaningful change where it counts: their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one's identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life.

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  Catching Up to FTX - Lessons...

  Ben Armstrong

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  In Catching Up to FTX: Lessons Learned In My Crusade Against Corruption, Fraud, and Bad Hair, celebrated YouTuber and podcaster Ben Armstrong delivers the extraordinary and compelling story of the rise and fall of FTX and its well-known founder Sam Bankman-Fried. Tracking the history of crypto exchanges from the original Mt. Gox to FTX and Binance, the author describes the history of fraud that has characterized much of the industry. 
   
   
   
  Armstrong outlines the history of Alameda Research, FTX, and Sam Bankman-Fried, including a first-hand account of what he saw in the Bahamas when the indicted crypto titan was extradited from his home to face dozens of criminal and regulatory charges in the United States. He also discusses: 
   
   
   
  ● The weird and contradictory motives that drove Sam Bankman-Fried's brazen actions 
   
   
   
  ● A blow-by-blow account of the downfall of Alameda Research, FTX, and Sam Bankman-Fried 
   
   
   
  ● The red flags that many ignored—and a few didn't—that preceded the collapse of FTX 
   
   
   
  The perfect book for anyone interested in crypto, finance, and corporate scandal, Catching Up to FTX will earn a spot on the bookshelves of everyone looking for an intense rollercoaster of a true story.

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  Economic Disasters -...

  Marcus Klein

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  This book consists of two titles, which are the following:\ 
  · Global Debt: The global debt crisis is one of the most pressing issues of our time, affecting nations, corporations, and individuals alike. Over the past several decades, debt has skyrocketed across the world, creating a complex web of financial obligations that have far-reaching consequences. As debt levels soar, the very foundations of economic stability are being threatened, with severe implications for future generations. This book seeks to explore the various dimensions of the global debt crisis and its impact on societies and economies. 
  · Global Poverty: Global poverty remains one of the most pressing challenges of our time, reflecting a deepening divide in the world’s wealth. Despite advances in technology, medicine, and economic systems, billions of people continue to live in conditions of extreme deprivation. This chapter introduces the complexities of global poverty, exploring its definition, scope, and implications for societies worldwide. At its core, poverty is not merely a lack of income but a multifaceted issue encompassing inadequate access to basic needs such as food, clean water, healthcare, and education. The World Bank defines extreme poverty as living on less than $2.15 a day, a figure that starkly contrasts with the extravagant wealth enjoyed by the world’s richest individuals and nations. Beyond material deprivation, poverty often strips individuals of dignity, opportunity, and hope for a better future. 

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