Other books that might interest you

• 

  The Illusion of Choice - 16½...

  Richard Shotton

  • 0
  • 0
  • 0

  The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.The Illusion of Choice identifies the 16 and a half most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.You simply cannot afford to miss The Illusion of Choice.

  Show book

• 

  Fostering Innovation - How to...

  Andrew Laudato

  • 0
  • 0
  • 0

  Proven and practical strategies for leading IT teams and departments 
   
   
   
  In Fostering Innovation: How to Build an Amazing IT Team, accomplished technology strategist, executive, and leader Andrew Laudato delivers an eye-opening exploration of how to design, build, staff, and run a high-performing IT department. The book is filled with universally applicable strategies and techniques that can transform any IT team into an all-star cast perfectly aligned with your organization's objectives. 
   
   
   
  Incorporating proven and practical processes throughout the narrative, the book offers useful continuous improvement concepts the reader can apply to their team, company, and professional development. Listeners will also find: foolproof ways to put people before technology; detailed discussions of perennially important topics, like the importance of uptime, how to deploy redundancy, and creating the perfect organization chart; and strategies for managing and motivating the wonderfully unique individuals we refer to as "technologists." The perfect resource for newly minted chief information officers and chief technology officers, Fostering Innovation will also earn a place in the libraries of non-technical professionals who work closely with IT, and business leaders seeking a better understanding of how to lead an IT team.

  Show book

• 

  The Point - How to Win with...

  Steve Woodruff

  • 0
  • 0
  • 0

  Is it possible to grab an audience's attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity.  Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise.  From email to sales pitches, from workshops to resumes, Steven Woodruff's Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

  Show book

• 

  Catching Up to FTX - Lessons...

  Ben Armstrong

  • 0
  • 0
  • 0

  In Catching Up to FTX: Lessons Learned In My Crusade Against Corruption, Fraud, and Bad Hair, celebrated YouTuber and podcaster Ben Armstrong delivers the extraordinary and compelling story of the rise and fall of FTX and its well-known founder Sam Bankman-Fried. Tracking the history of crypto exchanges from the original Mt. Gox to FTX and Binance, the author describes the history of fraud that has characterized much of the industry. 
   
   
   
  Armstrong outlines the history of Alameda Research, FTX, and Sam Bankman-Fried, including a first-hand account of what he saw in the Bahamas when the indicted crypto titan was extradited from his home to face dozens of criminal and regulatory charges in the United States. He also discusses: 
   
   
   
  ● The weird and contradictory motives that drove Sam Bankman-Fried's brazen actions 
   
   
   
  ● A blow-by-blow account of the downfall of Alameda Research, FTX, and Sam Bankman-Fried 
   
   
   
  ● The red flags that many ignored—and a few didn't—that preceded the collapse of FTX 
   
   
   
  The perfect book for anyone interested in crypto, finance, and corporate scandal, Catching Up to FTX will earn a spot on the bookshelves of everyone looking for an intense rollercoaster of a true story.

  Show book

• 

  The Power of Micro-Wins – How...

  Jack Adams

  • 0
  • 0
  • 0

  Big success doesn’t happen overnight—it happens one small win at a time. What if you could lose weight, start a business, or boost productivity by just making tiny improvements each day? 
  This audiobook will teach you how to: 
  ✅ Use micro-wins to build confidence and momentum 
  ✅ Break free from procrastination by starting small 
  ✅ Leverage the “1% Rule” for long-term success 
  ✅ Rewire your brain to celebrate progress, not perfection 
  No more waiting for the “perfect moment.” Start transforming your life today—one micro-win at a time. 
  The Power of Micro-Wins – How Small, Consistent Achievements Can Transform Your Life is perfect for entrepreneurs, high achievers, and anyone who wants to achieve success without burnout.

  Show book

• 

  Honest Answers - Interview and...

  Lena Sisco

  • 0
  • 0
  • 0

  BECOME A MASTER AT NEGOTIATION AND COMMUNICATION 
  Never go into an important conversation feeling unheard, unprepared, or uninformed again—apply the proven SISCO method for communication to become a master negotiator, trusted interviewer, and engaging conversationalist.    
  No matter the conversation, detecting honesty and persuading others to be honest are some of the most valuable skills you can learn. With these skills, you can master your daily conversations and interactions with others. The Strategic Interviewing Skills and Competencies (SISCO) Method will help you see the full picture, have all the facts, and make effective decisions. 
  Former Navy interrogator, Lena Sisco, created this method during challenging investigative and information-gathering interviews. Her 5-step program focuses human-to-human interaction. When you can gain someone’s trust you can get truth in any scenario. She teaches readers how to validate their gut feeling when they think someone is lying, unassumingly control a conversation, and persuade others to be honest. 
  These skills are not only applicable in an interrogation room, but they can be relevant in everyday life. In this book, you will learn how to:Apply the strategic interviewing skills behind the SISCO method to your everyday life to discover the information and the honest answers you need.Create an environment of trust that will facilitate the fact finding necessary to be more effective at your job while encouraging others to be more accountable.Control the signals you may or may not be inadvertently sending to others.Know the right words to say during a disagreement in order to de-escalate conflict, gain respect, and create a win-win situation 
  Not only does she teach you techniques and methods to negotiate and interview with confidence, she shares the neuroscience behind why they are effective. You will be able to interpret patterns of behavior and influence positive behaviors in others, as well as enhancing the effectiveness of your communication practices; both verbal and nonverbal.

  Show book