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Summary

In this powerful audiobook, authored by the renowned brand strategist Olofinyo Temitope Ben (Bennie). In this audiobook, Bennie draws from years of experience and expertise to explore the impact that compelling narratives can have on building a strong and memorable brand. 
From understanding the core values and unique characteristics of your brand to creating a seamless customer experience, this guide covers all aspects of storytelling in branding. Bennie provides real-life examples of successful brands that have harnessed the power of storytelling to engage customers, employees, and stakeholders alike. 
Through this audiobook, you will learn how to create a compelling brand narrative that resonates with your target audience and brings your brand to life through visual and verbal elements. You'll discover how to incorporate your brand story into your marketing messages and create a consistent brand story across all marketing channels. 
Furthermore, Bennie emphasizes the importance of storytelling in building a socially responsible brand that communicates a clear purpose. Whether you're an entrepreneur, marketer, or business owner, this audiobook is a must-listened to for anyone looking to create a strong, impactful, and memorable brand.

Duration: about 1 hour (00:50:06)
Publishing date: 2023-04-09; Unabridged; Copyright Year: — Copyright Statment: —

• Business & Economics