Otros libros que te pueden interesar

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  The Coach’s Toolkit

  Santiago Machain

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  The Coach's Toolkit is the second book in the transformational The Coaching Evolution Series. Designed for aspiring and practicing coaches, this guide bridges the gap between foundational knowledge and powerful application. Within its pages, readers will discover essential coaching frameworks like GROW, SMART goals, and SWOT analysis, and learn how to use them with integrity and flexibility. 
  The book dives deep into career mapping, entrepreneurial planning, personal branding, and financial mindset coaching. It equips readers to work with both job seekers and business clients—guiding them through career transitions, startup scaling, market discovery, networking, and beyond.  
  Whether you're a new coach seeking structure or an experienced coach refining your craft, this book offers actionable insights, rich context, and practical wisdom to elevate your practice and your clients' outcomes.

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  Bait and Switch - Offering...

  Cito Harder

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  Deception is an inherent part of human interaction, deeply rooted in psychology and social dynamics. The bait-and-switch technique exploits fundamental cognitive biases, taking advantage of people’s expectations, desires, and trust. Understanding why people fall for deception provides insight into how bait-and-switch schemes function and why they can be so effective. 
  At the core of deception is the brain’s tendency to seek patterns and predict outcomes. When an individual is presented with an offer, their mind begins forming expectations based on past experiences and perceived credibility. If the offer aligns with their desires, they become emotionally invested before verifying all the details. This investment creates cognitive bias, making it harder for them to walk away when the offer changes. The stronger the initial attraction, the more difficult it becomes to reject the switch. 
  Another psychological factor that plays a significant role in deception is the principle of commitment and consistency. Once people commit to an idea, product, or opportunity, they feel an internal pressure to stay consistent with that commitment, even when circumstances change. This effect is particularly strong when the initial bait requires some effort on the part of the target—whether it's filling out forms, spending time researching, or even just mentally envisioning the benefits of the offer. By the time the switch occurs, many individuals feel compelled to follow through rather than admit they were deceived.

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  The Invention of the Restaurant...

  Rebecca L. Spang, Adam Gopnik

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  Why are there restaurants? Why would anybody consider eating alongside perfect strangers in a loud and crowded room to be an enjoyable pastime? To find the answer, Rebecca Spang takes us back to France in the eighteenth century, when a restaurant was not a place to eat but a quasi-medicinal bouillon not unlike the bone broths of today. 
   
   
   
  This is a book about the French revolution in taste—about how Parisians invented the modern culture of food, changing the social life of the world in the process. We see how over the course of the Revolution, restaurants that had begun as purveyors of health food became symbols of aristocratic greed. In the early nineteenth century, the new genre of gastronomic literature worked within the strictures of the Napoleonic state to transform restaurants yet again, this time conferring star status upon oysters and champagne.

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  Pablo Picasso: A short biography...

  5 Minutes, 5 Minute Biographies,...

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  Pablo Picasso, Spanish painter and universal genius: Life and work in a short biography! Everything you need to know, brief and concise. Infotainment, education and entertainment at its best!

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  On Benefits

  Lucius Annaeus Seneca

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  The original Latin name of this important essay by Seneca, written around 60 CE, was De Beneficiis, which is why it is generally translated as ‘On Benefits’. However, it is more usefully titled ‘On Favours’, because this is what it is essentially about: the giving and receiving of favours, with all the implications of such transactions. Seneca is concerned with demonstrating that while such exchanges can be straightforward and beneficial to both parties, often there are pitfalls and hidden complications that, sooner or later, result in problems. Though some centuries later Shakespeare summed it up concisely with Polonius’s warning: ‘Neither a borrower nor a lender be,’ Seneca is well aware that in all levels and activities of society, benefits or favours play an undoubtedly crucial role. This was certainly true of Roman society, but little has changed since. Seneca deals with the subject in detail, considering the purposes of role of the giver, of which ‘kindness’, he says, is an important aspect – but not the only one by any means. Similarly, the role and attitude of the receiver, plays its part – and ‘gratitude’ is again only one response. Seneca’s background as a Stoic underpins his approach, so he warns against the inappropriate giving and receiving of benefits, which extend far beyond just material goods: it includes influence, wives, patronage and all manner of vice and immorality. In short, Seneca points out that the giving and receiving of favours can be, and often is a pernicious and dangerous affair, resulting in later disaster. Something to be exercised with caution.

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  Alien Conspiracy

  Raphael Terra

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  The aliens came a long time ago. They genetically engineered humanity and now they are controlling us. 
   
  Prepare to understand that everything you think and do is in fact controlled and manipulated for a massive agenda. A secret so great and so powerful that it staggers belief.

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