Altri libri che potrebbero interessarti

• 

  From Data-Driven to People-Based...

  Marco Hassler

  • 0
  • 0
  • 0

  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

  Mostra libro

• 

  Sleep Paralysis - The Science...

  John Harpoon

  • 0
  • 0
  • 0

  Sleep paralysis is one of the most mysterious and terrifying sleep phenomena known to humankind. Those who experience it describe waking up in the middle of the night, fully aware of their surroundings but unable to move. A crushing weight on the chest, an overwhelming sense of dread, and eerie hallucinations—shadowy figures, whispers, or even demonic entities—often accompany the experience. For centuries, people have attributed these encounters to supernatural forces, from demonic attacks to alien abductions. However, modern science has begun to uncover the true nature of sleep paralysis, revealing it as a complex interplay between the brain, body, and sleep cycles.  
    
  Despite being a well-documented occurrence, sleep paralysis remains shrouded in fear and misunderstanding. Many who suffer from it have no idea what is happening to them, leading to unnecessary distress and anxiety. While some dismiss it as a mere trick of the mind, others are convinced it is something more—an unexplained bridge between the waking world and the unknown. The debate between scientific explanations and paranormal interpretations has persisted for generations, making sleep paralysis one of the most intriguing topics in both medical and supernatural studies.  
    
  Historically, cultures around the world have attempted to explain this chilling phenomenon through folklore and mythology. In Scandinavian legend, the “Mare” was an evil spirit that sat on people’s chests at night, suffocating them as they slept. In Japan, the kanashibari, meaning “bound in metal,” was believed to be the work of vengeful spirits. Similarly, in parts of Africa and the Caribbean, the experience has been linked to black magic or ancestral spirits seeking revenge. These eerie similarities across different cultures suggest that sleep paralysis has been a universal human experience, yet its interpretations have varied dramatically depending on societal beliefs. 

  Mostra libro

• 

  Connecting Care - Unlocking the...

  Ken Hoffman, Gilbert Pant

  • 0
  • 0
  • 0

  Discover the missed opportunities and untapped potential of electronic health records (EHRs) with Connecting Care. Utilizing both technological and clinical perspectives, Ken Hoffman and Gilbert Pant delve into the evolution of EHRs, offering a candid look at their successes and shortcomings. This book presents a compelling case for how EHRs can enhance clinical decision-making, improve patient experiences, and streamline administrative processes.

  Mostra libro

• 

  US ARMY SURVIVAL GUIDE HANDBOOK...

  Herman Gibbs

  • 0
  • 0
  • 0

  Master the survival skills trusted by the U.S. Army to conquer any challenge in the wild! "U.S. Army Survival Guide Handbook" is the ultimate resource for anyone seeking proven strategies to survive in extreme conditions. Whether you're an outdoor enthusiast, prepper, or someone looking to be ready for the unexpected, this comprehensive guide provides everything you need to navigate and thrive in the toughest situations. 
  🪖 What You’ll Learn:How to find and purify water in any environment.Techniques for building shelters to withstand harsh weather.Essential fire-making methods without modern tools.Ways to identify edible plants and avoid poisonous ones.Expert tips for navigation, signaling, and staying safe in the wilderness.Critical first aid procedures for emergencies. 
  🌟 Why This Handbook is Essential:Adapted from the trusted survival training of the U.S. Army.Covers survival in various terrains, including deserts, mountains, and forests.Includes clear illustrations, step-by-step instructions, and practical tips.Prepares you for both short-term and long-term survival scenarios. 
  🔥 Are You Ready to Face the Wild? 
   With the "U.S. Army Survival Guide Handbook," you’ll gain the skills and confidence to handle any challenge nature throws at you. Equip yourself with the knowledge trusted by America’s finest.

  Mostra libro

• 

  CCNA - Simple and Effective...

  Walker Schmidt

  • 0
  • 0
  • 0

  One thing is for sure, CCNA (Cisco Certified Network Associate) is a must have certification. Anywhere in the world, this certification can offer a great career option and allow you to obtain high-end jobs. Now is the time to learn the simple and effective strategies for mastering CCNA mentioned in this book and become CCNA certified. 
  We have covered all the major points you need to know about CCNA certification including the preparation strategy, study materials, practice tests, objectives of the exam, scope of CCNA, CCNA security, and more. 
  You will find all the detailed instructions about the networking fundamentals and the different layers of the OSI model and infrastructure components, IP addressing, LAN switching, and Networking Protocols. You will learn about the monitoring protocols, device management, and various troubleshooting tools used in networking. 
  You will find the percentage of questions from each module so that you can prepare accordingly and know the important areas where you can score well on the CCNA exam. Preparation strategies for DHCP, DNS, NAT, HSRP, and NTP are mentioned in this book, giving you a better understanding of these concepts. We have also covered important tips to pass the CCNA exam like a custom study plan, how to practice using mock tests, important questions asked in the exam, and the network administrator interview questions. 
  In the CCNA exam, you must understand various networking skills and the various technologies that the industry demands most. 
  This book covers everything you should know regarding the CCNA preparation and strategies to master the exam.

  Mostra libro

• 

  The Milky Way - An Insider's Guide

  William H. Waller

  • 0
  • 0
  • 0

  “A careful overview of the structure of the Milky Way Galaxy, with informative asides into the history of astronomy, galaxy formation and evolution." —Gerry Gilmore, University of CambridgeThis book offers an intimate guide to the Milky Way, taking readers on a grand tour of our home Galaxy's structure, genesis, and evolution, based on the latest astronomical findings. In engaging language, it tells how the Milky Way congealed from blobs of gas and dark matter into a spinning starry abode brimming with diverse planetary systems—some of which may be hosting myriad life forms and perhaps even other technologically communicative species.William Waller vividly describes the Milky Way as it appears in the night sky, acquainting readers with its key components and telling the history of our changing galactic perceptions. Within the Milky Way, ground-based and space-borne telescopes have revealed that our Solar System is not alone. Hundreds of other planetary systems share our tiny part of the vast Galaxy. We reside within a galactic ecosystem that is driven by the theatrics of the most massive stars as they blaze through their brilliant lives and dramatic deaths. Similarly, effervescent ecosystems of hot young stars and fluorescing nebulae delineate the graceful spiral arms in our Galaxy's swirling disk. Beyond the disk, the spheroidal halo hosts the ponderous—and still mysterious—dark matter that outweighs everything else. Another dark mystery lurks deep in the heart of the Milky Way, where a supermassive black hole has produced bizarre phenomena seen at multiple wavelengths.Waller makes the case that our very existence is inextricably linked to the Galaxy that spawned us. 

  Mostra libro