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한 권으로 종결하는 약국 브랜딩 - cover

한 권으로 종결하는 약국 브랜딩

심 현진

Casa editrice: 도서출판 행복에너지

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Sinossi

비해야 하는가?저자 심현진 약사는 경쟁사회 속에서 살아남는 유일한 방법은 브랜딩이라고 단언한다. 수많은 시험과 경쟁 속에서 고갈되어가는 많은 사람들이 있다. 경쟁을 통해서는 차별화 된 개인이 존재할 수 없다. 유일한 탈출구는 브랜딩이다. 저자는 그 과정에서 네 개의 채널(블로그, 네이버카페, 유튜브, 인스타그램)을 경험한다. 직업이 정의되는 순간 위기는 찾아온다고 말한다. 이는 전문직마저도 예외는 아니다.저자는 브랜딩을 통해 직업의 다양화가 찾아온다고 조언한다. 몸소 체득한 단기성장 전략을 통해 퍼스널브랜딩을 성공하고자 하는 사람에게 가이드라인을 제시한다. 저자는 자신의 직업에 대한 끊임없는 고찰을 통해 모두가 함께 승리자가 될 수 있는 방법을 제시한다.많은 업무들이 자동화되어 미래에 대한 불안감을 가진 독자는 격변하는 세상 속 중심을 잡는 법과 위기 속에서 모두 함께 생존하는 방법을 찾을 수 있을 것이다.
Disponibile da: 14/09/2021.

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