Altri libri che potrebbero interessarti

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  How to Have Difficult...

  Kwame Christian

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  Negotiation expert Kwame Christian's motto is: "The best things in life are on the other side of difficult conversations." If we want a more equitable workplace, and a more equitable world, we have to talk to each other about race. But, for so many of us, that's easier said than done. 
   
    
    
  Many people avoid conversations about race because of fear: fear of discomfort, damaging important relationships, being misunderstood, "canceled," ostracized. How to Have Difficult Conversations About Race equips you with the skills you need to make these crucial conversations easier and more productive. 
   
   
    
  Whether you're looking to create change for yourself and other BIPOC, or a white ally seeking to support your coworkers or clients, you'll learn how to: overcome your internal barriers to talking about diversity, equity, and inclusion (DEI); work around others' barriers to productive discussion; be strategic about the outcome you want, and guide the conversation accordingly; use "Compassionate Curiosity" to connect and persuade; avoid common mistakes; and communicate more effectively over email, when you can't talk face to face. If you've ever struggled to turn that passion into persuasion, or been too afraid to speak up at work (or outside of it), this book is for you.

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  Content Management

  Sunshine Doson

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  Content Management: The Ultimate Guide to Marketing and Content Creation, Learn the Tricks on How to Create Engaging Content That Will Surely Attract Massive AudienceContent marketing is used to establish you as a subject matter expert, which leads to an increase in your company’s revenue, as well as having a high-profit potential. The content strategy that you first develop will grow and evolve. For your strategy to be healthy and productive, you must include many different elements. There are two main types of content that you will have to consider when developing your strategy; recurring content and content assets.Creating informative and engaging content for your business can feel confusing and discouraging. When it comes to content marketing, it is imperative to develop a complete and detailed blueprint to ensure that your company will see a substantial return on its marketing investment.This audiobook will give you tips on how to come up with well-crafted content that will bring targeted traffic to your site. Discover how to plan a content marketing strategy that will work for your business and how to create compelling content that can help your business build strong relationships with your customers.If you want to learn more about how you can have a successful content marketing strategy for your business, scroll up and click "add to cart" now.

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  Small Startup: The Essential...

  Dion Connor

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  Small Startup: The Essential Guide to Internet Business Startups. Discover the Steps and Tips on How to Establish Your Own Internet BusinessMany people hear about the benefits of having their own Internet business. They hear about the ability to work from anywhere, not be tied to a cubicle in an office building, not make money for someone else, and be one’s own boss. This greatly appeals to many of them, leading them to starting their own Internet business. Unfortunately, 95% of Internet businesses fail, many of those not making it past the first year, as many eager business owners fail to recognize that there are critical elements that must be done in order to have a successful business, something many Internet marketers leave out when they are emailing their subscribers with offers.This audiobook will teach you everything you need to know to ensure you will start a successful internet business. It will give you a solid foundation that will help you be among the 5% that are successful and have a long-lasting internet business.This audiobook will discuss the following topics:-Register Your Business With a Legal Business Name-Get A Second Address For Your Business-Open a Separate Business Bank Account-Open A Merchant Account-Set Up A New Google Account-Set Up Your Business Website-Start Adding Products To Your Website-Start Sending Traffic To Your Site-Money Management-And many more!If you want to learn more, scroll up and click “add to cart” now!

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  Forget The Funnel - A...

  Claire Suellentrop, Georgiana Laudi

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  Your product is great. So why is marketing it so hard?Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.

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  Money Mindset: Rewire Your Brain...

  Drew Kingston

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  Unlock the path to financial freedom by transforming your mindset and reshaping the way you think about money. In Money Mindset: Rewire Your Brain for Financial Freedom, you'll discover that true wealth is built from within—starting with your beliefs, habits, and emotional approach to money. This insightful guide provides a comprehensive roadmap to help you cultivate a prosperity mindset, overcome limiting beliefs, and build lasting financial independence through actionable steps. 
  From managing debt strategically to adopting powerful wealth-building habits, each chapter dives into the psychology and practices that empower financial success. Learn how to redefine what wealth and success mean to you, set meaningful financial goals, and develop the resilience and discipline needed to sustain your wealth for a lifetime. You'll also explore the essential roles of emotional intelligence, gratitude, and continuous learning in creating a secure and fulfilling financial future. 
  With practical advice, real-life strategies, and empowering insights, Money Mindset is more than a book—it's a life-changing journey that will rewire the way you relate to money. Whether you're just beginning your financial journey or looking to take it to the next level, this guide will equip you with the mindset and tools you need to build, enjoy, and sustain lifelong prosperity.

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  Influence and Persuasion

  Harvard Business Review

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  Changing hearts is an important part of changing minds. 
   
   
   
  Research shows that appealing to human emotion can help you make your case and build your authority as a leader. 
   
   
   
  This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day. 
   
   
   
  This volume includes the work of: Nick Morgan, Robert Cialdini, Linda A. Hill, and Nancy Duarte. 
   
   
   
  This collection of articles includes "Understand the Four Components of Influence," by Nick Morgan; "Harnessing the Science of Persuasion," by Robert Cialdini; "Three Things Managers Should Be Doing Every Day," by Linda A. Hill and Kent Lineback; "Learning Charisma," by John Antonakis, Marika Fenley, and Sue Liechti; "To Win People Over, Speak to Their Wants and Needs," by Nancy Duarte; "Storytelling That Moves People," an interview with Robert McKee by Bronwyn Fryer; "The Surprising Persuasiveness of a Sticky Note," by Kevin Hogan; and "When to Sell with Facts and Figures, and When to Appeal to Emotions," by Michael D. Harris.

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