Altri libri che potrebbero interessarti

• 

  The Shocking Truth about...

  Zoey Fraisers

  • 0
  • 0
  • 0

  The world of financial investments is vast and often overwhelming, but understanding its basic principles can be empowering for anyone looking to secure their financial future. At its core, investing is about putting your money to work with the goal of growing it over time. Whether you’re considering stocks, bonds, real estate, or other investment vehicles, the underlying principle remains the same: make informed decisions that will yield positive returns over the long term. 
    
  The history of financial investments dates back centuries, but the modern investment world we know today took shape in the last few hundred years. Early investments were largely driven by the needs of monarchs and merchants, who sought funding for exploration, infrastructure, and trade. Today, financial markets have grown into complex systems that drive global economies, influencing everything from the price of everyday goods to government policies. 
    
  As an investor, it’s crucial to grasp the basic concepts that govern these markets. Investment decisions are influenced by factors such as risk, market trends, and economic cycles. However, risk is often misunderstood. It’s not simply about avoiding potential losses—it’s about assessing and managing risk to make decisions that align with your financial goals. The best investors know how to balance risk with reward and diversify their portfolios to protect themselves from market volatility.

  Mostra libro

• 

  The Leader's Playlist

  Susan Drumm

  • 0
  • 0
  • 0

  Is your internal playlist holding you back from being the leader you could be?In The Leader’s Playlist, leadership coach Susan Drumm unveils a groundbreaking process that outlines how our childhood wounds influence our ability to lead others and how music can heal those wounds. Maybe you’re having a hard time retaining or engaging your people. Or perhaps you’re feeling burnout or that you can’t delegate or trust your team to deliver. These problems and other leadership challenges can be addressed by shifting how you show up as a leader, and music is the catalyst.Drawing on neuroscience and leadership research, Drumm’s process uses the power of music to, first, help you recognize when an old, detrimental neural pathway (the old playlist, established by childhood wounds) is activated and, second, guide you to strengthen a new neural pathway (a new playlist). This book will help you:• Make better decisions instead of defaulting to old neural pathways• Attract others who are as committed as you are to a mission• Scale your business more efficiently and effectively by influencing and inspiring instead of defending and controllingWith newfound freedom from the weight of the old playlist, you will unleash energy to focus on a meaningful mission, find more joy, and lead in a way that brings out the best in others.

  Mostra libro

• 

  Content for Everyone - A...

  Jeff Adams, Michele Lucchini

  • 0
  • 0
  • 0

  Content for Everyone is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email and social media content. 
  With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, Content for Everyone has everything you need to reach a wider audience and improve the user experience for everyone. 
  Don’t miss out on the opportunity to improve your content and reach more people.

  Mostra libro

• 

  Freemium - How Zoom HubSpot...

  Dave Boyce

  • 0
  • 0
  • 0

  Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth." 
   
  Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. 
   
  Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

  Mostra libro

• 

  Selling at Fairs - Tactics to...

  Jim Carsson

  • 0
  • 0
  • 0

  Listen to these tactics from an experienced vendor who has attended dozens of events.  
  The author relates his experiences of signing up for local fairs, paying a fee, and trying to talk to people to make a profit. These experiences have helped him and his partner gain insights in selling and marketing. Selling at events is an art by itself. No matter which product you’re selling, there are things you need to know about positioning, target groups, approaching people, estimating your costs, and customers’ behavior that can help you increase your sales and maximize your profits. Take it from a guy who has been there and start listening now so you can save yourself some money and make more with your business as a vendor. Selling to a bunch of mindless sheep walking by, observing things but never having the tendency to pull out their wallet, is difficult, but if you do it the right way, you can actually convince them that your product or service is worth it and make hundreds of dollars each day you are there.

  Mostra libro

• 

  The Geometry of Wealth - How to...

  Brian Portnoy

  • 0
  • 0
  • 0

  Joint Gold medallist of the Axiom Business Book Award 2019 - Personal Finance/Retirement Planning/InvestingHow does money figure into a happy life?In The Geometry of Wealth, behavioral finance expert Brian Portnoy delivers an inspired answer, building on the critical distinction between being rich and being wealthy. While one is an unsatisfying treadmill, the other is the ability to underwrite a meaningful life, however one chooses to define that. Truly viewed, wealth is funded contentment.At the heart of this groundbreaking perspective, Portnoy takes readers on a journey toward wealth, informed by disciplines ranging from ancient history to modern neuroscience. He contends that tackling the big questions about a joyful life and tending to financial decisions are complementary, not separate, tasks.These big questions include:- How is the human brain wired for two distinct experiences of happiness? And why can money "buy" one but not the other?- What are the touchstones of a meaningful life, and are they affordable?- Why is market savvy among the least important sources of wealth but self-awareness is among the most?- How does one strike a balance between striving for more while being content with enough?This journey memorably contours along three basic shapes: A circle, triangle and square help us to visualize how we adapt to evolving circumstances, set clear priorities, and find empowerment in simplicity. In this accessible and entertaining book, Portnoy reveals that true wealth is achievable for many – including those who despair it is out of reach – but only in the context of a life in which purpose and practice are thoughtfully calibrated.

  Mostra libro