• 0
• 0
• 0

Sinossi

EXTENDED SUMMARY 
  
BUILDING A STORYBRAND 
BASED ON THE BOOK BY DONALD MILLER 
  
SUMMARY WRITTEN BY: QUICK READING LIBRARY 
  
CONTENT 
Introduction to StoryBrand 
Why Most Marketing is a Money Pit 
The SB7 Framework 
A Character 
Has a Problem 
And Meets a Guide 
Who Gives Them a Plan 
And Calls Them to Action 
That Helps Them Avoid Failure and Ends in Success 
General Analysis of the Book 
  
ABOUT THE ORIGINAL BOOK 
“Building a StoryBrand” by Donald Miller explores how businesses can transform their marketing by using the power of storytelling. The book introduces the StoryBrand framework (SB7), a seven-step process designed to clarify a brand’s message and connect with customers. By positioning the customer as the hero and the brand as the guide, Miller emphasizes the importance of understanding customer desires, addressing their problems, and providing a clear plan. With practical advice, the book shows how businesses can use narrative techniques to craft compelling messages that drive engagement, foster trust, and ultimately increase sales.

Durata: 27 minuti (00:27:03)
Data di pubblicazione: 05/12/2024; Unabridged; Copyright Year: — Copyright Statment: —

• Corpo, mente e spirito
• Libri universitari e dizionari