Earlyvangelists - The Core Of Customer Discovery
Publishing Oxford Business
Casa editrice: Oxford Publishing
Sinossi
EARLYVANGELISTS THE CORE OF CUSTOMER DISCOVERY (STARTUP & GROWTH) WRITTEN BY: OXFORD BUSINESS PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The Product Development Trap And The Call For A New Path The Customer Development Model: A Framework For Learning And Discovery Customer Discovery: Unveiling Problems And Validating Vision The Earlyvangelist Philosophy: Developing For The Few, Not The Many Characterizing Earlyvangelists: Identifying True Visionary Customers Laying The Groundwork: Getting Buy-In And Stating Initial Hypotheses Product Hypotheses: Defining The Vision And Its Deliverables Customer And Problem Hypotheses: Understanding Pain Points And Buyer Personas Channel, Pricing, And Demand: Mapping The Market Ecosystem Testing The Waters: First Customer Contacts And Problem Validation Deep Listening: In-Depth Customer And Market Understanding Refining The Solution: Product Concept And Initial Reality Check Product Presentation And Further Iterations: Engaging Customers With The Solution Strategic Partnerships: Formalizing Advisory Boards And Channel Relationships Verification And Decision: Iterating, Pivoting, Or Exiting Customer Discovery
