Altri libri che potrebbero interessarti

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  Tipping Point by Malcolm...

  FlashBooks, Dean Bokhari

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  Book Summary of The Tipping Point by Malcolm Gladwell 
   
  About | The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell 
  Have you ever wondered how something can become an overnight sensation? Or how an idea or product becomes extremely popular in a short amount of time? In Malcolm Gladwell’s book The Tipping Point, he talks about how these epidemics of change start, spread, and hold their momentum. The word ‘epidemic’ is part of the way he shows how quickly something can take hold and become a massive success. He also shows how the same principles are used to spread negative behaviors and ideas. In all of his examples, something seemingly small becomes the Tipping Point. This Tipping Point is the point where it all suddenly goes very well, or very badly. 
   
  Gladwell uses research about epidemics and success stories to show how The Three Rules of Tipping Points have created such astounding events. The Law of the Few, the Stickiness Factor, and the Power of Context are all places where having the right component at the right time can lead to a Tipping Point. He shows how everything from a syphilis epidemic to the success of Sesame Street to the ride of Paul Revere were examples of using one or more of these rules to create powerful, and almost-immediate results. 
   
  Here’s what you’ll learn about in this summary: 
  * The Law of the Few – how a few key people known as Connectors, Mavens, and Salesmen can compel people to engage in something new 
  * The Stickiness Factor – ways of giving a message that ensure that it stays with the recipient and makes the desired impact 
  * The Power of Context – understanding how powerful of an impact our environment has on us, and those around us, and how to use this to create a Tipping Point

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  What It Takes - To Live And Lead...

  Zahra Al-harazi, Sarah J. Robbins

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  The trajectory of Zahra Al-harazi’s life defies expectations. In this electrifying book that travels from a small village in Yemen to a small town in Minnesota to a Calgary suburb, Al-harazi describes surviving two civil wars, her years as a young, stay-at-home, immigrant mother with little education, and how she became one of Canada’s most successful businesswomen. 
  Navigating two worlds, Al-harazi has struggled to find her own way between East and West, religion and belief, freedom and obligation, family and desire, love and honor, despair and gratitude, war and war again.  
  With warmth and courageous honesty, she recounts how it is that only through gratitude and persistence that we can find happiness and the courage to build the life we want.

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  Brief - Make a Bigger Impact by...

  Joseph McCormack

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  Most day-to-day communications are unfocused and unclear.  Thats an inexcusable waste of everyones time, mind  and resources. Brief isnt a nicety, its a  necessity. Its the new norm. The problem is most people  dont have the know-how or verbal discipline to do the  groundwork and get to the point. As a result, they waste precious  opportunities with decision-makers, and get  comfortable and verbally sloppy with co-workers and  long-time clients.  This book pulls no punches. Being brief is how successful  executives operate.  Its what they expect and they are  unforgiving when it doesnt happen. Throughout the book,  author Joe McCormack uses what he calls the B.R.I.E.F. approach to  break down each step. B.R.I.E.F. stands for Background, Reason,  Insertion, Ending, and Follow-on. Brief is a proven,  step-by-step approach that Fortune 100 CEOs, award-winning  entrepreneurs and high-ranking military officers have embraced. Now  its your turn.  Never again lose mindshare, momentum or a major client because  you became that person who couldnt deliver the  goods. Say it so they get it and it gets done.  Be BRIEF.

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  Changing How You Speak to...

  Dr. Jim Anderson

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  Standing up in front of a group of people and giving a speech is not an easy thing to do for any of us. As we stand there with everyone's eyes on us, it can be very easy to become overwhelmed with nerves and fear. However, if we are going to be successful public speakers, then we need to learn to deal with our fears.
  
  What You'll Find Inside:
  HOW SPEAKERS HANDLE THAT FEAR THING…
  GREAT SPEAKERS AREN’T AFRAID TO STUMBLE ON THE WAY TO THE TOP
  TOO SHY, SHY – HOW TO OVERCOME YOUR SHYNESS AND BECOME A PUBLIC SPEAKER
  YOUR SPEECH IS NOT OVER WHEN YOU ARE DONE TALKING
  
  Fear and public speaking seem to go hand in hand. As we prepare to take the stage, it's all too common that we'll suddenly get an attack of the nerves. We fear that once we start our speech, we're going to make a mistake or say something wrong. Stage fright can take over.
  
  What we need to understand is that the people who are really good public speakers were once in our position. However, they moved forward. No, they were not always perfect – they stumbled just like we do. However, they learned from their mistakes and they become better over time. No matter what causes you to become afraid or shy, you can identify it and then you can overcome it.
  
  In order to master our fears, we need to be able to take a step back. We need to look at ourselves and understand how our audience is viewing us. It's only by doing this that we'll be able to become a better speaker. 
  
  We also have to remember that if we can master our fears and actually deliver a great speech, our job is not over when we are done speaking. In fact, our interaction with our audience may just be beginning at this point in time.

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  Rethinking Real Estate - A...

  Dror Poleg

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  Why are our offices, homes, stores, and warehouses the way they are?
  
  How were they shaped by previous waves of innovation -- from the train and telegraph to the TV and automobile? 
  
  How will the innovations of our own era reshape the cities and buildings we live in? 
  
  Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. 
  
  How to make the most of it?
  
  Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

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  Keeping Close to Your Customer

  Robert Waterman

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  Robert H. Waterman, the co-author of In Search of Excellence with Tom Peters, is a successful business consultant with McKinsey & Company for 21 years before he started his own firm which underscores the process of solving business issues with as little overhead as possible.

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