The Whole Product Concept - Closing The Gap Between Marketing Claims And Customer Fulfillment To Secure Market Entry
Publishing Cambridge Review
Casa editrice: Cambridge Review Publishing
Sinossi
THE WHOLE PRODUCT CONCEPT CLOSING THE GAP BETWEEN MARKETING CLAIMS AND CUSTOMER FULFILLMENT TO SECURE MARKET ENTRY (MARKETING & GROWTH) WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING ABOUT THIS BOOK This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available. CONTENT: The High-Tech Marketing Illusion: Why Good Technology Fails Understanding The Market: The Technology Adoption Life Cycle The Great Divide: Discovering And Defining The Chasm The Perils Of Incomplete Solutions: Bodies In The Chasm The Core Concept: Introducing The Whole Product Model Early Market Dynamics: Innovators, Visionaries, And Self-Assembled Solutions Mainstream Imperatives: Why Pragmatists Demand A Complete Whole Product Strategy For Invasion: Targeting The Beachhead With A Compelling Reason To Buy Assembling The Force: Whole Product Planning For Your Target Niche Defining The Battle: Positioning The Whole Product Against Competitors Launching The Assault: Distribution Channels For The Whole Product Fueling The Invasion: Pricing Strategies For Whole Product Adoption Beyond The Chasm: Expanding From The Beachhead (The Bowling Alley & Tornado) Organizational Transformation: From Pioneers To Settlers In The Whole Product Era Sustaining Leadership: Whole Product R&D And Long-Term Market Dominance
Disponibile da: 30/08/2025.
Lunghezza di stampa: 45 pagine.
