Altri libri che potrebbero interessarti

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  They're Looking For You - Your...

  Tom Malesic

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  Your customers are already looking for you. The only question is—will they find you? 
  Forget gimmicks, funnels, and the latest marketing fads. In They’re Looking for You, marketing expert Tom Malesic strips away the fluff and teaches you the foundational principles that actually work—because he’s been doing them for over two decades. 
  This isn’t just another marketing book filled with buzzwords and theory. It’s a clear, no-BS guide to building a rock-solid marketing system that brings customers to you—without wasting time or money. 
  In They're Looking for You, you will learn:Why your website is your #1 salesperson—and how to make it sellHow SEO, local search, and trust signals attract ready buyersA simple content strategy that answers questions and builds trustWhy great marketing isn’t loud—it’s findableTools, checklists, and mindset shifts that make marketing easier 
  Whether you’re a small business owner or just trying to make sense of modern marketing, this book gives you the foundation you’ve been missing—and the confidence to finally feel in control of your marketing. 
  They’re already looking. This is how they find you.

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  The Ideas Book - 60 ways to...

  Kevin Duncan

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  Ideas are the fuel of business, work and your career - it only takes one good one to make a difference. Distilled into this single, handy-sized volume are 60 of the most useful diagrams and visual techniques, many of which are used by consultants, academics, MBA students and the smartest managers and entrepreneurs globally to help them think of and create great ideas. 
   
   Structured into five key parts (preparing to create ideas; generating ideas; generating more ideas; judging ideas; enacting ideas), the 60 methods are each visually presented and then explained in an accessible manner, including tips and advice on how you can apply them to your own situations.

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  Keep Your Calm at Work - Rising...

  Carlos M. Koehler

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  If the idea of going into work each morning fills you with dread, you’re not alone… One survey found that 59% of Americans feel work stress daily. You spend the majority of your day in the workplace… The people you spend that time with are crucial to your experience at work – and sometimes all it takes is one bad apple to upset the entire cart. 
  Workplace relationships are vital to your job satisfaction, your productivity, and your happiness in the working environment. 
  When the alarm sounds in the morning, the only regret you should have is that you can’t sleep a little longer... 
  The good news is that the problem can be addressed – you just need a toolbox of effective strategies for dealing with toxic colleagues. 
  Keep Your Calm at Work will guide you through everything you need to know to take back your power and remain cool and collected – no matter how toxic the environment. 
  Inside, you’ll discover:How to identify difficult behavior – and how it’s affecting your workplaceFrom narcissists… to sociopaths… to everyone in between – discover how you can recognize toxic colleagues (and know how to handle them)Case studies for a range of personality types – complete with resolution strategies you can apply to solve similar situations in your own workplaceThe true impact of gossip – and why you shouldn’t let it slideThe two most important skills you need to nurture in yourself in order to navigate a toxic environmentHow to take a step back from yourself and understand your own role in the dramaHow to pick the best communication method for the situation (do you know a ‘phone moment’ from an ‘email moment’?)... and when it’s better not to talk at all…The tips Michael Scott’s staff wish they’d known – practical strategies for dealing with a toxic bossTechniques for making yourself an oasis of calm – you’ll be amazed by how much power you’ll gain

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  Inside the Reagan White House -...

  Frank Lavin

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  An inside look at the most successful president of modern times. 
   
   
   
  What makes a good White House memoir? The right mix of personal stories, insight on the president, discussion of policy and historical events, and crazy, colorful anecdotes that capture the reader's attention. 
   
   
   
  Inside the Reagan White House has all this—plus a vivid take on the Reagan assassination attempt, Gorbachev and the Reykjavik summit, Ollie North and the Contras, the 1988 Bush-Dukakis contest—and other critical moments of that era. 
   
   
   
  Original insight on Ronald Reagan, as well as discussions of cabinet members and others, are interspersed with personal anecdotes, off-hand comments, and unique family details that historians and general audiences will love. 
   
   
   
  On the colorful side, the action moves from movie stars to Soviet spies to (literal) knife fights, neo-Nazis, plain old Nazis, intimate affairs, fights on planes, and con men chased by INTERPOL. 
   
   
   
  And at the heart of the story are the thousands of dedicated, patriotic Americans who helped Ronald Reagan as he worked to push back against the Soviet Union, promote democracy, improve trade, lower taxes, and reduce the size and scope of government.

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  Overcoming Debt Achieving...

  Cindy Zuniga-Sanchez

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  In Overcoming Debt, Achieving Financial Freedom, lawyer, business owner, and first-generation professional Cindy Zuniga-Sanchez delivers a practical and actionable blueprint for financial independence. Full of easy-to-apply advice for young adults, students, and early-career professionals, the book is a holistic guide to responsibly managing money and debt while building your nest egg. 
   
   
   
  In the book, you'll explore how to be a responsible consumer, how to budget, save, invest, pay off debt, build credit, and increase your income. You'll also understand much of what school didn't teach you about student loans. The author explains: strategies to create a realistic and actionable debt repayment plan that will save you money and time; strategies for maximizing your income by negotiating your salary and finding profitable "side hustles"; techniques for straightforward forms of investing that responsibly balance risk and reward; and the money strategies that she put into place and resources that she used to go from having six-figures of debt to a multiple six-figure net worth. 
   
   
   
  An essential money resource for students, professionals, entrepreneurs, and anyone else hoping to reduce their financial stress and improve their lives, Overcoming Debt, Achieving Financial Freedom is the simple and powerful money guide you've been waiting for.

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  The Great 8 Pillars - A C-Suite...

  Christopher Peer

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  Why do many B2B companies fail to generate a measurable return on investment from marketing? Why do these companies jump from agency to agency in search of magical results, only to waste time and money on marketing that doesn't work? 
  Chris Peer knows the answer. 
  Marketing success is primarily determined by eight core areas of your marketing operations and has little to do with the whack-a-mole, tactical approach of most marketers and agencies. 
  The Great 8 Pillars: A C-Suite Guide for B2B Marketing Operations offers a step-by-step tutorial on how to craft marketing strategies and value propositions, establish ROI-driven goals, and define key performance indicators. Chris teaches readers how to build a professional marketing infrastructure that consistently delivers a return on investment-and how to value marketing in the process.

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