Altri libri che potrebbero interessarti

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  The Crash Course - An Honest...

  Chris Martenson

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  The world is experiencing a series of crises. In The Crash Course: An Honest Approach to Facing the Future of Our Economy, Energy, and Environment, Revised Edition, Chris Martenson delivers an incisive and eye-opening exploration that explains why it is the interconnectedness of the various crises that matters most. From energy shortages to climate instability, financial crises, supply chain disruptions, pandemics, war, and crop failures, you'll discover the common factor that is driving them all and how to adapt to volatile new realities and safeguard your own personal wealth, health, and community. 
   
   
   
  In the book, you'll find effective solutions for living with unpredictability and change, as well as: a workable framework for understanding the "how" and "why" of dramatic societal, environmental, and economic transformation; a rich set of solutions, complete with examples, you can use to draw inspiration and motivation to act in your own life; and an expansive amount of new material, fully updated since the last edition. A transformative and thought-provoking strategic playbook for managing increasingly unexpected events, crises, and revolutions, The Crash Course, Revised Edition is an essential resource for anyone concerned about their retirement savings and the world's environment, as well as anyone hoping to become more independent and self-reliant.

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  The Growth Dilemma - Managing...

  Ryan Hamilton, Anne Wilson

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  You always want to grow your brand, but there's a dilemma: The more customer segments you target and serve, the harder it becomes to manage their diverse preferences and behaviors. Sometimes, you do such a good job building a loyal customer base that attempts to attract other customers feels like a betrayal to your core audience. Other times, a new segment adopts your products without your courting, and it creates tension with existing customers. 
   
   
   
  Welcome to "the conflict zone," where brands must navigate incompatibilities between customer segments to achieve growth, or risk losing more customers than they gain. How did Supreme's attempts to crossover into fashion cost the brand its coveted reputation among skateboarders? How did Apple lose one of its most devoted customer bases when it updated a piece of software? What did Tiffany do when its silver jewelry became too popular with teenagers? 
   
   
   
  Marketing experts and professors Annie Wilson and Ryan Hamilton answer these questions, and through dozens more cases provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

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  How to create an exceptional B2B...

  Digital World

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  Tired of mediocre sales results? Wanting to turn your business into a magnet for loyal customers?In this series of practical and revealing ebooks, you will have access to an arsenal of advanced strategies and techniques to boost your sales to new heights and build lasting relationships with your customers.Throughout the series, you will:Unlock the secrets of consumer psychology: Understand the motivations and triggers that drive purchasing decisions and learn how to create irresistible messages that convert leads into loyal customers.Master foolproof prospecting techniques: Discover how to find your ideal customers, even in competitive markets, and build a solid foundation of qualified leads.Improve your communication skills: Learn to communicate with clarity, persuasion and empathy, creating genuine connections with your customers and building the trust necessary to close sales.Monetize your knowledge and skills: Transform yourself into a sales expert and explore lucrative opportunities to offer your services as a consultant or mentor.Each ebook in the series offers:Practical, actionable content: Proven tips and strategies you can immediately implement in your business.Real examples and case studies: Learn from the experiences of successful salespeople and replicate their results.Valuable tools and resources: Templates, checklists and scripts to help you implement strategies.Personalized guidance: Access to an exclusive group to answer questions and receive personalized support.Whether you are a beginner or an experienced seller, this ebook series is the key to your success.Invest in your future and become a sales master!Secure your complete series today and take the first step towards mastering the art of selling and building customer loyalty!

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  Digital Marketing Strategies...

  Richard Marshall, Tony Radcliffe

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  Digital Marketing Strategies Bundle, 2 in 1 Bundle: Winning Digital Customers and The Business of Mobile AppsHave you ever seen websites that sell eBooks or other products, and wondered how much money they're really making? Have you ever tried to sell a product online and found that it didn't fly off the "digital shelves" the way you hoped it would? Maybe you've been led to think it's all a big scam or lie. Perhaps you think no one is really making any money online. You would be wrong! There are lots of ways you can improve your online sales. One way to earn money online is through creating mobile apps. In this bundle, you will learn all the strategies and practical tips on how to win customers and boost your online sales. You will also learn how to create applications especially if you already have app ideas floating in your mind. This is the best time to explore these ideas because for all you know, these ideas can turn into million-dollar applications.This 2 in 1 bundle includes the following audiobooks:1. Winning Digital Customers: The Essential Guide on How to Win Customers and Boost Your Online Sales!2.en The Business of Mobile Apps: The Comprehensive Guide on How to Create and Market Your Own iPhone Applications and Earn Massive ProfitsIf you want to learn more, download your copy of Digital Marketing Strategies 2 in 1 Bundle today!

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  Our Business Civilization

  James Truslow Adams

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  In Our Business Civilization, Pulitzer Prize-winning historian James Truslow Adams delivers a sharp and thoughtful critique of early 20th-century American society. With incisive essays first published in leading magazines of the 1920s, Adams explores how business values and the pursuit of profit came to dominate nearly every aspect of American life—shaping its ethics, culture, and intellectual priorities. He contrasts the American experience with that of Europe, where older institutions such as the aristocracy, church, and professions balanced economic ambitions with cultural depth. 
  Adams raises urgent questions about materialism, the erosion of ethical standards, and the narrowing of social values in a business-dominated culture. This work remains strikingly relevant today, offering listeners a historical lens through which to consider the persistent tensions between commerce, culture, and the human spirit.

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  How to Lead for Daring New...

  Paul A. Wyatt

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  If you're looking for the quickest way to reach your goals, achieve your dreams, and build a robust character - this book is FOR YOU!Do you want to learn how to lead, but don't know where to start?Do you want to become a leader?Do you want to feel confident when leading others?If you answered "yes" to any of those questions, this book is for you!You know that being a leader is important for your career, business, or even personal life - but it's also very challenging. It takes courage to step up and lead others because it means taking responsibility for the success or failure of your team and yours.Being willing to fail in such a way is what makes most people "followers". Because of that, the world is in desperate need of people LIKE YOU - to lead them.Leadership is not an innate quality that some people are born with - it can be learned by anyone. And like anything else, the more you practice, the better you'll become.However, it's not easy to become a leader. It takes courage to overcome self-doubt and self-limiting beliefs. It takes discipline to hold yourself accountable for your dreams, desires, and goals.But as you'll soon find out - no one was born a leader - they are all self-made.In this book, you're going to learn the basics of how to lead effectively. You'll discover cover topics such as setting goals, building a team, receiving feedback, and more.By the end of it, you'll know what it takes to be an effective leader and how to start putting those skills into practice.Here's what you can find inside:- Discover the techniques that top leaders use to be successful- Gain insight into how best practices can be applied to your leadership style- And much, much more!No matter if you're a manager, a business owner, the entire company's founder, or if you're just looking to improve your leadership skills - in "How to Lead for Beginners", you will get all of the juicy tips and insider insights that you need to succeed!

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