The Consumer Revolution - Activism Advertising and the Making of the Consumer Society

Pasquale De Marco

Sinossi

In an era defined by rampant consumerism, this book offers a thought-provoking exploration of the intricate relationship between consumerism, advertising, and activism in America. Delving into the historical roots of consumer culture, it unveils the hidden forces that have fueled the consumer revolution and the subsequent rise of consumer activism.

Through a comprehensive examination of key events, cultural shifts, and personal narratives, the book sheds light on the evolution of consumer activism and its impact on government policies and corporate practices. It analyzes the persuasive techniques employed in advertising and their profound influence on consumer behavior, highlighting how they have both empowered and manipulated consumers.

Furthermore, the book delves into the far-reaching consequences of consumerism, scrutinizing its impact on the environment, social inequality, and individual well-being. It challenges readers to critically examine their own consumption habits and consider the broader implications of their choices.

This book serves as a call to action, urging readers to reflect on the role they play in shaping consumer society. It provides a roadmap for a more sustainable and just consumer future, emphasizing the importance of consumer activism in driving positive change. With its insightful analysis and thought-provoking perspectives, this book is a must-read for anyone seeking to understand the complexities of consumerism and its impact on society.

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Disponibile da: 02/06/2025.

Lunghezza di stampa: 160 pagine.

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