Other books that might interest you

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  The French Art of Living Well -...

  Cathy Yandell

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  Cathy Yandell's The French Art of Living Well is a delightful look at French culture, from literature to cuisine to humor and more, showing how the French have captured that magic elixir known as joie de vivre. 
   
   
   
  What is joie de vivre, and why is it a fundamentally French concept? 
   
   
   
  In search of those ineffable qualities that make up the joy of living, this lively book takes listeners on a voyage to France through forays into literature, history, and culture. How does art contribute to daily life? Why is cuisine such a central part of French existence? Why are the French more physical than many other cultures? How do French attitudes toward time speak volumes about their sense of pleasure and celebration? And finally, to what extent is this zest for life exportable? These and other questions give way to a dynamic sketch of French life today. 
   
   
   
  Peppered with anecdotes and humor, this book uncovers some of the secrets of the celebrated French art of living well. Drawing from her years of living in France as a student, professor, and mother, Yandell crafts an honest and profound appraisal of French culture and how la joie de vivre can be developed in anyone's life.

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  The Ultimate Actuarial Joke Book...

  John Lee

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  What do you call an actuary with a sense of humour?  
  An outlier. 
  From the author of Confessions of an Actuarial Tutor comes this collection of more than 670 jokes that only actuaries will find funny (though probably only because they have such low standards for humour). 
  Containing the very best classic actuarial jokes, such as: 
  How can you spot an extroverted actuary at a party?  
  He’s the one staring at someone else’s shoes.  
  As well as stacks of new jokes created especially for this book, such as: 
  Why was the actuarial vampire fired?  
  Because she was afraid of the stakeholders. 
  With jokes covering actuaries and their (lack of) personality and social life. Along with jokes on pensions, insurance, finance, mortality, statistics, Excel and even accountants. By the Law of Averages, you’re sure to find something that will eventually make you almost laugh.

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  A Croft in the Hills

  Katharine Stewart, Neil Gunn

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  A Croft in the Hills captures, in simple, moving descriptions, what it was really like trying to make a living out of a hill croft near Loch Ness fifty years ago. A couple and their young daughter, fresh from city life, immerse themselves in the practicalities of looking after sheep, cattle and hens, mending fences, baking bread, and surviving the worst that Scottish winters can throw at them. 
   
   
   
  Their neighbors are few, but among them they find the generosity and community spirit that has survived in the Highlands for generations. Working as a tight family unit, they learn to cope, and in time grow to love their little croft. As Neil Gunn writes in his Foreword, their lives gain extra dimensions that 'give the book its unusual quality, its brightness, and its wisdom'.

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  Ultimate Guide to Flying with...

  Hugh Knight Robinson

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  "Effortless Journeys: Mastering Air Travel with Kids and Babies" Navigating airports and flying can be a daunting task for any parent. How do you keep your toddler entertained on a long flight? What are the essentials to pack for your infant? "Effortless Journeys" is your go-to guide for stress-free air travel with your little ones. This comprehensive Book is packed with practical advice, from pre-flight preparations to in-flight strategies, ensuring your family's trip is as smooth as possible. Written with input from child development experts, seasoned parent travelers, and airline professionals, this guide provides: Insider Tips: Learn how to choose the best flights and seats for family travel. We will tell you a packing Lists: Detailed checklists for every age group, so you never forget a thing. Entertainment Ideas: Creative ways to keep your child engaged and quiet throughout the flight. Health and Safety Protocols: Expert advice on managing health, hygiene, and safety in the air. Real Parent Stories: Relatable anecdotes and experiences for practical insights. Whether you're a first-time parent anxious about your maiden voyage with a baby or a seasoned pro looking for new tricks, "Effortless Journeys" will transform your travel experience. Say goodbye to the stress of flying with kids and hello to enjoyable family trips filled with lasting memories. Grab your copy now and embark on family adventures with confidence!

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  Proficient Motorcycling 3rd...

  David L. Hough

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  The book, Proficient Motorcycling, Third Edition: The Ultimate Guide to Riding Well is essential reading for all motorcyclists regardless of their years of experience. Author David L. Hough, a revered motorcycle author, columnist, and riding-safety consultant, lays out a clear course for all riders who want to sharpen their handling skills and improve their rides. In this third edition, each chapter has been updated and expanded to include information on getting started riding, general safety, a description of motorcycle gears and types of motorcycles along with equipment that can be added to the bike. Still in full color, this book still offers the sage advice from a riding master on what they need to do to be prepared for anything on the road, how to avoid accidents and how to handle the unexpected. There is an added section featuring exercises to do with the motorcycle to gain skill and confidence on the road and an appendix which features charts and graphs with updated information and statistics on riding motorcycles. The glossary and index have all been updated as well. Learn to ride safely with this ultimate motorcycling guide.

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