Altri libri che potrebbero interessarti

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  Complete AI Training for people...

  Jeroen Erne

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  Greetings, Marketing Professionals! 
  Step into the realm where creativity meets AI, transforming your marketing strategies into an unstoppable force. This isn't just another training manual; it's your ticket to becoming an AI-savvy marketing guru, capable of crafting campaigns that not only resonate but also revolutionize. 
  Ignite Your Creative Spark: 
  Embark on a journey where AI becomes your creative partner, offering insights that blend data with unprecedented creativity. Picture yourself devising content that captures hearts, crafting ad copy that converts on the spot, and positioning your brand as the beacon in a sea of sameness. 
  Strategize & Personalize with Precision: 
  Dive deep into the competitive landscape with AI as your guide, uncovering strategies that give you the upper hand. From social media sagas that captivate audiences to SEO secrets that catapult your content, you're set to redefine the rules of engagement. Transform your approach to customer interactions with AI-driven personalization. 
  Decipher the Data: 
  Turn analytics into your strategic advantage, with AI demystifying the numbers and turning them into a roadmap for success. From visual content that speaks volumes to event promotions that pack venues, you're about to see your efforts amplified in ways you never thought possible. 
  Embark with Confidence: 
  This is more than a learning curve; it's your ascent to the pinnacle of marketing mastery. With AI as your co-pilot, the path ahead is not just clear but also excitingly innovative. 
  Ready to transform your marketing narrative with the power of AI? The future is calling, and it's spectacular. Let's dive in!

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  Ultimate Statistical Analysis...

  Vishesh Dhingra

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  Elevate Your Data Analytics Skills, Optimize Workflows, and Drive Informed Decision-Making Across the Spectrum of Data Professions!
  
  Book Description
  The "Ultimate Statistical Analysis System (SAS) for Data Analytics" is your go-to resource for mastering SAS, a powerful software suite for statistical analysis. This comprehensive book covers everything from the basics of SAS for data professionals to advanced topics like clustering analysis and association rules. With practical examples and clear explanations, this book equips readers with the knowledge and skills needed to excel in their roles as data scientists, analysts, researchers, and more. 
  Whether you're a beginner looking to build a solid foundation in SAS or an experienced user seeking to expand your proficiency, this handbook has something for everyone. You'll learn essential techniques for importing, cleaning, and visualizing data, as well as conducting hypothesis testing, regression analysis, and inferential statistics. Advanced topics like SAS programming concepts and generating reports are also covered in detail, providing readers with the tools to tackle complex data challenges with confidence. 
  Table of Contents
  
  1. Introduction to SAS for Data Professionals
  2. Data Import and Export in SAS
  3. Data Cleaning and Transformation
  4. Data Visualizations with SAS
  5. Hypothesis Testing and Regression Analysis
  6. Descriptive and Inferential Statistics
  7. Advanced SAS Programming Concepts
  8. Clustering Analysis with PROC CLUSTER
  9. Association Rules in SAS
  10. Generating Reports in SAS   
  Index

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  Dopamine Serotonin Oxytocin: 7...

  The Knowledge Society

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  You hear 'dopamine' in every headline, get told cortisol is ruining your life, and quietly wonder if anyone actually knows what these molecules do. You want the real science, told by someone who can explain it without a lecture hall or a supplement pitch.
  
  Press play and you get seven commute-sized chapters, one per molecule, each built on a single vivid analogy you will never unlearn. Dopamine turns out to be your brain's wanting compass, not its pleasure button. Oxytocin is the handshake chemical with a darker tribal side. Cortisol is a morning alarm clock that only becomes a villain when nobody switches it off. Adrenaline, serotonin, endorphins and melatonin each get their own wow moment, the kind you repeat at dinner.
  
  By the last chapter, the headlines make sense, your own moods make more sense, and brain chemistry feels like a story you can follow. Start with dopamine on your next commute.

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  My Life My Science: Pursuing a...

  Nancy Sabin Wexler

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  “Nancy Wexler’s story is a lesson in courage, fortitude, heroism, and above all … love. I read it in one gulp. My heart is full.” — Carol Burnett, actor and writer  
  When Nancy Wexler was 23, her father revealed that the mysterious illness inexorably diminishing her mother had a name. Huntington’s disease, a fatal, hereditary, neurodegenerative disorder. Newly aware she had a fifty-fifty chance of developing the same condition, Wexler could have retreated. Instead, she immersed herself in what has become a lifetime’s pursuit of the causes of the disease and a cure. 
  She pioneered groundbreaking fieldwork that enabled the identification of the responsible gene. She took charge of what is now the Huntington's Disease Foundation and made it a force to be reckoned with. And when the human genome became a focus of scientific study, she was an eloquent voice for patients in disease gene research and insistent advocate for ethical use of genome sequence information. 
  Now living with Huntington’s disease, Nancy Wexler has drawn on decades of letters, research notes, and vivid memories to describe her remarkable life with warmth, wit, and unsparing honesty. 
  She takes us from a privileged but shadowed California childhood to the shores of Venezuela’s Lake Maracaibo, where she and colleagues earned the community trust that enabled them to collect blood samples and construct pedigrees, to the innovative consortium of research laboratories where those samples revealed the malevolent gene, to the halls of Congress where she pressed legislators for resources, and the boardrooms where philanthropists were persuaded into action. 
  In this book, Wexler tells a unique story about the intertwining of personal stakes and professional passions, a testament to her courage, persistence, and belief that science can change destinies—one life, one family, one gene at a time.

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  Sacred Sendoffs - An Animal...

  Sarah A. Bowen

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  An elegant manifesto for improving life—and death—for all beings on sacred Mother Earth 
   
   
   
  Combining humorous anecdotes and thought-provoking research, Sacred Sendoffs explores human relationships with beloved pets, wild creatures, animal astronauts, marine life, farmed animals, and other sentient beings. Along the way, animal chaplain Sarah Bowen shares insights for sustaining their lives, honoring deaths, and managing the emotions that arise when we lose an animal we love. While many books focus exclusively on pet loss, animal welfare, or environmental issues, Bowen's ever curious and playful style takes on all three, revealing their unavoidable entanglement. Sacred Sendoffs helps animal lovers uncover practical actions and everyday opportunities for helping the more-than-human world thrive.

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  Poisonous Plants and Fatal Fungi...

  Sandra Kynes

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  Explore humanity's fascination with death through sixty poisonous plants and how they have affected history, magic, warfare, art, and more. 
   
  Dispatching people with poisonous plants isn't just an Agatha Christie plot—it began thousands of years ago and continues to this day. Deadly Fascination presents sixty profiles divided into five themes, from classic killers to frightful fungi. Each profile includes the plant's history, folklore, and medicinal uses, as well as how it may or may not be used today. 
   
  Though we fear death, we are also drawn to its mysteries. Sandra Kynes feeds our curiosity and dispels common myths, investigating witches and indigenous healers, poisons in popular media, the murky roots of toxicology, and much more. From aconite to poppy to death cap, poisonous plants can attract you like a moth to a flame . . . but don't get too close.

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