Altri libri che potrebbero interessarti

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  The Executive Guide to E-mail...

  Dawn-Michelle Baude

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  Make your messages shorter, simpler, and more effective with this guide to writing e-mails that get read—and get results. 
   
  As we correspond with everyone from international partners to remote workers, writing skills are more important than ever to business and career success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that’s clear, concise, and targeted will get more than just a response. It will get results—including your boss’s attention. 
   
  No matter what sector a company is in, excellent written communication skills are in demand—because too-long, wordy, or unclear emails bog down a business. This guide provides insight, guidelines, and a wide variety of templates to help you get it right and rapidly transform basic writing skills into global communications expertise. In a lively, here’s-how style, it:demonstrates the hallmarks of effective business e-mailsfeatures ready-to-use organizational planspresents quick and easy editing techniquesfurnishes before-and-after editing modelsfocuses on the do’s and don’ts of proficient e-mailssupplies practical writing tips and tricks, and more

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  Inbound PR - The PR Agency's...

  Iliyana Stareva

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  Nobody wants to feel "marketed to;" we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients' interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This audiobook merges content and measurement to give today's PR agencies a new way to build brands, evaluate performance and track ROI. 
  The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it's the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This audiobook shows you what you need to know, and gives you a clear framework for putting numbers to reputation.

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  Faces of Fraud - Cases and...

  Martin T. Biegelman

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  Faces of Fraud boils down the key lessons learned by Martin  Biegelman in his 35 plus years of fighting fraud.   Part One of the book focuses on the characteristics of fraudsters  and fraud scams, the key themes that run through the hundreds  of cases he worked for the U.S. postal service and later at BDO  Seidman and Microsoft.  Part Two shifts the focus on the  investigator, the traits needed to be successful and best practices  to cultivate in order to maximize success.  All of the  chapters entertain and inform with stories from cases  Biegelman worked and useful tips to use in the field.

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  Widgets - The 12 New Rules for...

  Rodd Wagner

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  New York Times bestselling author Rodd Wagner tackles one of the most destructive problems facing organizations today–the breakdown of the relationship between employees and the organizations they work for 
  
   
  "Your people are not your greatest asset. They're not yours, and they're not assets."
  
   
  With this declaration, one of the leading authorities on employee performance rolls up his sleeves against the weasel words, contradictions, bad habits, and intrusions that reduce people to "human resources." To "FTEs." To "human capital." To flesh-and-blood widgets.
  
   
  Armed with empirical evidence from the provocative studies he leads around the globe, Wagner guides you through the new realities of what it takes to get the highest levels of intensity from people in a more mercenary, skeptical, and wired work world. He explains how elements such as individualization, fearlessness, transparency, recognition, and coolness are reciprocated with loyalty, productivity, innovation, and--inescapably--corporate reputation.

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  Prospect: The Real Estate Lead...

  Brian Icenhower

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  Prospect for leads in your real estate business, and you’ll be developing a skill set that produces incredible results for selling your services. Some real estate agents are content to wait in their offices, hoping for potential sellers and buyers to pop in with a listing or an offer. The same agents end up wondering why their business is shrinking instead of expanding.Top real estate agents understand the importance of prospecting, and they get out in the community to generate the kinds of leads they know will pay off. Prospecting is an intentional activity – one that requires a strategic investment of your time. Random prospecting is almost as detrimental to your business as not prospecting at all. We teach you how to overcome your limiting beliefs and go where the clients are, and we’ll take you there one step at a time.Whether you just obtained your real estate license or you’re ready to breathe new life into your existing real estate practice, Prospect is the one audiobook you must have as your guide.  You will be expertly trained on the most tested and effective prospecting methods available: Circle Prospecting, Sphere of Influence, Expired Listings, For Sale By Owners, Previewing Properties, Door Knocking, Open Houses, and much more!This audiobook presents you with not only the rationale for each strategy but also the scripts, documentation tools and planning ideas you need to hold yourself accountable and use your time efficiently. As a result, getting more leads, more listings, and more sales will earn you a position as a top-performer in the real estate industry. Prospect puts you in charge of the commission income that you generate.

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  Three Years in Wonderland - The...

  Todd James Pierce

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  While the success of Disneyland is largely credited to Walt and Roy Disney, there was a third, mostly forgotten dynamo instrumental to the development of the park: fast-talking Texan C. V. Wood. Three Years in Wonderland presents the never-before-told, full story of "the happiest place on earth".  
   
  Using information from more than 100 unpublished interviews, Todd James Pierce lays down the arc of Disneyland's development from an idea to a paragon of entertainment.  
   
  In compelling detail, Three Years in Wonderland lays out the struggles and rewards of building the world's first cinematic theme park and convincing the American public that a $17 million amusement park was the ideal place for a family vacation. The early experience of Walt Disney, Roy Disney, and C. V. Wood is one of the most captivating untold stories in the history of Hollywood. 
   
  Pierce interviewed dozens of individuals who enjoyed long careers at the Walt Disney Company as well as dozens of individuals who - like C. V. Wood - helped develop the park but then left the company for good once the park was finished. Through much research and many interviews, Three Years in Wonderland offers listeners a rare opportunity to stand shoulder to shoulder with the men and women who built the best-known theme park in the world.

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