Altri libri che potrebbero interessarti

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  Reimagining Operational...

  Jacky Mussry, Philip Kotler,...

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  Explore the cutting-edge of marketing new products and services from leading businesses in Asia 
   
   
   
  In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. 
   
   
   
  In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find in-depth examinations of China's unique and competitive economic ecosystem; discussions of the increasingly foundational role played by Singapore as an international business hub; and an analysis of the latest economic developments in South Korea driving marketing excellence in that country.

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  Cryptocurrency Explained

  Greg Linwood

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  Cryptocurrency Explained: Learn Cryptocurrency Trading and Investing Tips Perfect for Beginners!Many have become curious about this so-called “21st-century money of the future and due to its increasing recognition and security, the cryptocurrency market looks bright ahead. This new form of digital finance has the potential to revolutionize the way we buy and sell goods and services, and many people are eager to get in on the action. But if you’re a beginner, you might be intimidated to try this thinking it’s very complicated or that you might need a lot of money to get started. But that is not the case.There are many misconceptions about cryptocurrency for beginners but this is where this audiobook can assist you. It is a guide perfect for beginners so you can have a good foundation of knowledge on what cryptocurrency is and how it works and how you can get started.This audiobook will cover the following topics:- What is Cryptocurrency and Blockchain- How to Use Blockchain and Crypto Coins- Different Types of Cryptocurrencies- Trading and Investing Cryptocurrencies- Buying and Selling Cryptocurrencies- And many more!To learn more, scroll up and click “add to cart” now!

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  15 secrets to doubling referrals...

  Huyen Truong

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  ARE YOU UNHAPPY WITH THE SMALL NUMBER OF DOCTORS REFERRING TO YOUR PRACTICE?Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start?Are you unhappy about the quality of referrals doctors are sending you?Are these referrals inconsistent, sometimes slow and often non-existent? 
  Discover the secrets to transforming your medical practice’s referral marketing campaign with "The 15 Secrets to Doubling Referrals to Your Practice."  
  Derived from research, experience, and interviews with 49 medical professionals, these fifteen secrets offer the best ideas to help you grow your referral base.  
  This audiobook will reveal:The secrets that many successful practices out there are using right now to grow their referral base.The most practical tips that healthcare professionals leverage to grow a consistent and engaging referral tribe without spending TOO MUCH time.Some new advanced techniques that you might not have heard of before that some practices are already using successfully to SCALE UP their referral building and nurturing process.​This little known but effective marketing strategy called the Dream 100 Referrals that will generate as many new patients as you can possibly handle. 
  Learn the practical tips and advanced techniques employed by successful practices to scale up their referral-building and nurturing process. This audiobook is your guide to creating a referral network that becomes the lifeblood of your organisation. 
  Take the first step towards doubling your referrals and achieving sustained success by checking out this audiobook today. 

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  A Concise Guide to...

  David A. Moss

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  Understanding the Ground Rules for the Global Economy 
   
   
   
  In this revised and updated edition of A Concise Guide to Macroeconomics, David A. Moss draws on his years of teaching at Harvard Business School to explain important macro concepts using clear and engaging language. 
   
   
   
  This guidebook covers the essentials of macroeconomics and examines, in a simple and intuitive way, the core ideas of output, money, and expectations. Early chapters leave you with an understanding of everything from fiscal policy and central banking to business cycles and international trade. Later chapters provide a brief monetary history of the United States as well as the basics of macroeconomic accounting. You'll learn why countries trade, why exchange rates move, and what makes an economy grow. 
   
   
   
  Moss's detailed examples will arm you with a clear picture of how the economy works and how key variables impact business and will equip you to anticipate and respond to major macroeconomic events, such as a sudden depreciation of the real exchange rate or a steep hike in the federal funds rate.

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  The Abundance Trap - How Too...

  Lennart Koskinen, Rasmus Rossi

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  BishopTalks began as an unlikely meeting between a Swedish bishop and a Swedish entrepreneur. When Bishop Lennart Koskinen and Rasmus Rossi first sat down together, their conversations quickly deepened into an ongoing exploration of ethics, meaning, leadership and the pressures of modern life. 
  These conversations became the foundation of BishopTalks, a dialogue-based project dedicated to bringing calm, clarity and ethical reflection into a world overloaded with speed and scarcity disguised as abundance. 
  From this collaboration emerged the book The Abundance Trap. 
  The Abundance Trap distills the most powerful insights from the BishopTalks conversations. It examines why so many people feel overwhelmed despite having more choices, more information and more opportunities than ever. Through clear, thoughtful reflections, the book offers a steadying guide for readers who want to live with more intention, depth and humanity. 
  Across its chapters, the book addresses questions that define a mature life: What anchors us when everything moves too fast? 
  How do we avoid losing ourselves in a culture obsessed with more? 
  What does ethical living look like in an age of distraction? 
  How do we cultivate inner steadiness in a world that rewards noise? 
  The tone is distinctly Nordic: calm, honest, spacious. Yet the themes are universal. 
  The Abundance Trap is not a theoretical work. It is a companion for leaders, thinkers, seekers and anyone who senses that abundance without reflection leads nowhere. It invites the reader to slow down, to see more clearly and to act with greater integrity. 
  A book born from BishopTalks. 
  A book shaped by a bishop and an entrepreneur. 
  A book for a world hungry for depth.

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  Transforming Culture

  Etsko Schuitema

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  One of the key challenges with all efforts to affect organisational culture is the difficulty of achieving changes that are more than skin deep.  
  The easy part of culture change is the branding and awareness campaigns. The challenging part is affecting the character of every transaction or interaction that takes place, both within the organisation, and between the organisation and the customer or client. And this is where change needs to happen for culture transformation to have a meaningful impact.  
  Culture change is essentially a matter of the empowerment of the individual. The challenge is pulling this off at scale.  
  Using the issue of intent as the golden thread, this booklet eloquently draws a line of sight between organisational culture as a whole and the empowerment of the individual. It provides a powerful framework that ties all the required pieces together whilst maintaining a keen focus on the real locus of transformation, which sits at the level of the intent of the individual. 

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