Altri libri che potrebbero interessarti

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Green Capes - How Positive...

  Alice Jackson

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  What if your differences were your greatest superpower? 
  For generations, society has measured intelligence and worth by a narrow, one-size-fits-all standard, leaving countless brilliant, unconventional minds overlooked and underestimated. 
  Green Capes challenges that story. Drawing on cutting-edge research in positive psychology, this groundbreaking guide reveals how neurodivergent and cognitively challenged individuals can tap into their unique strengths, build resilience, and live deeply fulfilling lives—without conforming to someone else’s definition of “normal.” 
  Through real-life success stories, actionable strategies, and science-backed insights, you’ll discover how to: 
  ·        Identify and harness signature strengths 
  ·        Foster joy, optimism, and self-compassion 
  ·        Navigate challenges with confidence and creativity 
  ·        Build supportive environments that unlock potential 
  ·        Rewrite the narrative from “coping” to flourishing 
  Whether you’re neurodivergent yourself, a parent, an educator, or a mental health professional, Green Capes offers a hopeful, empowering roadmap for seeing—and celebrating—the brilliance in every brain. 
  Because every mind has magic, it’s time the world saw yours.

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  Relationships 50 - How AI VR and...

  Elyakim Kislev

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  Technology is our new life partner. No longer confined to the sidelines, new interactive technologies like AI therapists, avatar friends, and robot assistants are ready to transform technology's role from basic tools of convenience to intimate elements of our social and emotional lives. 
   
    
   
  Blending science, sociology, history, and psychology, Relationships 5.0 asks how recent technological developments cause us to think differently about our family lives, love affairs, and emotional needs. It argues that we are currently living through a technological paradigm shift similar in magnitude to the preceding agricultural, industrial, and informational revolutions in human history. Thanks to the convergence of the cognitive revolution (AI), the sensorial revolution (VR and AR), and the physical revolution (robots), technology can now fulfill emotional, intellectual, and physical needs that have until now been met by other humans. 
   
   
   
  While many are still wary of human-technology companionship, Relationships 5.0 reveals that these novel interactions aren't as risky as we'd once thought, but can instead make our social and emotional lives richer and more diverse. Still, we must ask: What will the age of Relationships 5.0 look like? How should we prepare for such an age? Who might already be ready to embrace these changes, and why?

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  American Genesis - A Century of...

  Thomas P. Hughes

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  *PULITZER PRIZE FINALIST*A sweeping history of the inventors, inventions, and innovations that together created modern America.A stunning, wide-ranging history from one of the foremost historians of technology of our age, American Genesis tells the sweeping story of the technological revolution that made modern America. Unlike other histories of technology, which focus on particular inventions like the light bulb or the automobile, American Genesis makes these inventions characters in a broad chronicle, both shaped by and shaping a culture. By weaving scientific and technological advancement into other cultural trends, and bringing in fascinating characters like Edison, Ford, and Frederick Taylor, Hughes demonstrates here the myriad ways in which the two are inexorably linked, and in a new preface, he recounts his earlier missteps in predicting the future of technology and follows its move into the information age.

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  Mastering Data Science and...

  Finnley Harper

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  "Mastering Data Science and Analytics: The Power of Data: From Analysis to Action in the Modern World" is a comprehensive guide that illuminates the transformative potential of data in today's digital age. This book is invaluable for people and organizations looking to fully utilize data to support well-informed decision-making and accomplish strategic goals.  
  From the foundational principles of data science to advanced analytical techniques, each chapter offers a systematic approach to understanding and applying key concepts. This practical approach ensures that readers not only learn the theory but also gain the skills to collect, clean, analyze, and visualize data effectively. These skills will provide valuable insights into patterns, trends, and relationships that can inform strategic initiatives and drive organizational success. 
  This book demonstrates the tangible impact of data science and analytics across various industries and domains through real-world case studies and practical examples. Whether you're a seasoned data professional looking to deepen your expertise or a novice eager to embark on a journey into the world of data, this book provides the knowledge and tools needed to thrive in today's data-driven landscape. 
  Moreover, this book is about more than just data science and analytics. It's about doing it right. The significance of ethical deliberations and conscientious data practices is underscored, guaranteeing that readers approach data science with honesty and awareness of the wider societal consequences. By mastering data analytics, readers can drive innovation, unlock new opportunities, and design a brighter future in the modern world—all while adhering to ethical norms.

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  Big Data Frameworks -...

  Mark Jackson

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  Big Data Frameworks: Architectures, Tools, and Techniques for Managing Large-Scale Data offers a comprehensive exploration of the fundamental concepts and cutting-edge technologies essential for handling vast and complex data environments. This book serves as an essential guide for data engineers, architects, and analysts who seek to understand and leverage the power of big data frameworks in today’s data-driven world. 
  Big Data Frameworks is written in a clear and accessible style, making complex concepts understandable and actionable. Whether you are a seasoned professional or new to the field, this book provides the knowledge and tools needed to effectively manage and leverage large-scale data for strategic decision-making and innovation. 
  Unlock the potential of big data with this essential guide and transform your approach to managing and analyzing large datasets. 
   

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