Altri libri che potrebbero interessarti

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  Journalism - from Civizilation...

  John Macy

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  When does a newspaper stop serving the public—and begin serving only its owners, advertisers, and profits? 
   
  In this incisive essay from *Civilization in the United States*, critic and journalist John Macy examines the transformation of the American press from an independent public voice into a powerful commercial industry. 
   
  Macy argues that as newspapers grow into large business enterprises, journalism loses much of its intellectual freedom and professional dignity. Editors and reporters become anonymous employees, while advertising revenue, corporate ownership, and the need for mass circulation shape what may be investigated, challenged, or even discussed. 
   
  The result, he warns, is a press that rewards conformity. Radical ideas are softened, unpopular truths are avoided, and serious public debate gives way to safe opinions designed not to offend readers, owners, or advertisers. Yet Macy does not place responsibility solely on publishers. He also challenges the public whose habits and preferences sustain the very journalism it criticizes. 
   
  Originally published in 1922, *Journalism* is a sharp historical critique of commercial news, corporate influence, professional independence, and the uneasy relationship between the press and the society it claims to represent. 
   
  Thought-provoking and remarkably relevant, this concise essay invites listeners to reconsider who controls the news—and whose interests it ultimately serves. 
   
  Narrated by Brett Carter.

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  Bridge: Closing the...

  Makafui Bokor

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  Cyber threats don’t discriminate, but they do target the unprepared. 
  In Bridge: Closing the Cybersecurity Gap for Small Businesses, Makafui Bokor delivers a powerful, plain-language guide for entrepreneurs, freelancers, and nonprofit leaders who want to defend what they’ve built. 
  Combining real-world insights with a storyteller’s voice, this audiobook breaks down complex cyber risks into relatable, practical steps. Learn how to secure your data, empower your team, and outsmart attackers, without needing a tech background. 
  Whether you're just starting out or scaling your business, Bridge helps you turn cybersecurity from a confusing obligation into your competitive advantage. 
  If you're ready to protect your future, listen in and take the first step across the bridge to change your life.

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  Business Branding: 7 Easy Steps...

  Santino Spencer

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  Would you like to know how to brand your business and stand out in an already saturated market? 
    
  Are you thinking about starting a new business but worrying that there are too many competitors? 
    
  Are you defining your target audience and are unsure about coming up with a unique brand name and logo? 
    
  Business Branding is the guide you need! We will teach you how to establish your business branding in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful business branding. 
  YOU’LL LEARN:Importance of brandingUnderstanding brand purpose with examplesActionable steps that will help you build a brand trusted by peopleIdentifying the audience for your brandTypes of competitors and tips on identifying themA comprehensive guide to market researchHow to formulate your mission statementChoosing the right brand nameMarketing strategies to spread the word about your brandInnovative ideas to make your brand stand outAnd much more!  
    
  To help you on this journey of achieving the goal of becoming a branding strategist, this guide goes through many actionable examples and strategies. As you press yourself to grow, you will find that there are so many experiences you have already had that will help formulate your ability to establish successful business branding. Let’s get started!

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  Achieving Sales Excellence

  Tom Hopkins

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  Lots of people are in sales, but few command incomes of over five figures. Why is that? And how can you become a salesperson who truly excels? 
  The answer is simple. The salesperson who puts attention toward refining, polishing, and learning the finer points of salesmanship gains an exponential advantage for outplaying competing companies.  
  Having this sales edge is the key to success, and Tom Hopkins’ Achieving Sales Excellence can help you develop those finer points to achieve that excellence. 
  This audiobook includes twelve sessions and a PDF workbook that will help you discover: 
  Why viewing yourself as a “salesperson” during a presentation will actually cost you business 
  The finer points of asking sales questions, such as “tie-downs,” “yes and no” questions, “alternate advance,” the “porcupine,” and more 
  Six exact methods for reaching pools of buyers 
  Ten fears that the potential client has about buying from you and what you can do to develop trust, interest, and enthusiasm 
  Five body language cues and three verbal cues that shout, “Yes, I want it!” 
  A power closing strategy that turns “I want to think it over” into money in your pocket. 
  Tom’s exclusive program will teach you how to find and qualify buyers, create powerful presentations, and dynamically increase your closing ability through the fundamentals of selling. You can put forty years’ worth of experience into your selling game in just a few hours and discover the means to building an impressive career. If you’re already top-notch, then be prepared to become extraordinary!

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  Confronting Capitalism - How the...

  Vivek Chibber

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  Why is our society so unequal? Why, despite their small numbers, do the rich dominate policy and politics even in democratic countries? Why is it so difficult for working people to organize around common interests? How do we begin to build a more equal and democratic society? 
   
   
   
  Vivek Chibber provides a clear and accessible map of how capitalism works, how it limits the power of working and oppressed people, and how to overcome those limits. The capitalist economy generates incredible wealth but also injustice. Those who own the factories, hotels, and farms always have an advantage over the people who rely on that ownership class for their livelihoods. This inequality in power and income is reflected in the operation of the state, where capitalists are able to exert their will even under relatively democratic conditions. The most important reason is that states depend on the employment and profits from capitalist enterprise for both finances and legitimacy. Every meaningful victory for working people has been won through collective struggle but collective action is very difficult to coordinate. In the final section of the book, Chibber walks the listener through some of the historical attempts to build socialism and presents a vision of how we might, perhaps against the odds, build a socialist future.

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  Connect!

  Dale Carnegie & Associates

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  At Dale Carnegie Training, we agree that some things never change. After all, the timeless principles that our founder Dale Carnegie established are still as practical and relevant today as ever. 
   
   
   
  Now that the citizens of our world have made radical shifts because of the global pandemic, and adjusted to remote work and social distancing, the ways we used to connect with others may seem distant or even obsolete. We yearn for real connection, deep and meaningful interactions that are based on commonality instead of what we can get from one another. 
   
   
   
  In our modern world, it's become normalized to have conflict with those who are different from us. This can make some people skeptical and suspicious when we reach out to them for connection. 
   
   
   
  Yet, those are the very situations where connection matters most. True, genuine connection can create commonality from difference. And once that is done, conflict decreases. We may not agree with the other person, but we can step inside their world for awhile. And understand their perspective, and maybe change our own. 
   
   
   
  The truth is, it's easier to change ourselves than our circumstances. And, we can change our circumstances by changing ourselves.

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