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  NASA Programs in the 1970s: The...

  Editors Charles River

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  Space exploration was always an expensive business, and throughout NASA’s history, the agency has had to justify to Congress its need for every dollar it intended to spend. This problem has helped NASA to be more careful and more creative with the money they did receive, and scientists had to justify the equipment they wanted to include on each space probe. They had to justify the size and the power demand, too. If they wanted too much, the entire mission might be scrubbed, and all their work would have been for naught. This made planning and designs leaner and more efficient, as scientists and engineers were more careful with their recommendations. 
  In fact, the Pioneer program was the most diversified sequence of any of NASA’s programs, and though they’re now remembered for being among the first probes in history to reach the Outer Solar System, the elaborate planning changed goals several times over several years before resulting in historic successes. NASA had wanted to do a Grand Tour of the Solar System toward the end of the 1970s to take advantage of the scheduled alignment of planets, which meant the Pioneer missions were meant to be test runs prior to the main events (Voyager 1 and Voyager 2), and a great many things discovered by Pioneer 10 and Pioneer 11 were essential to the successful planning of the Voyager probes. 
  Voyager 1 and 2 have done far more than accomplish their original missions. In fact, they are now exploring interstellar space, far beyond the outer planets in the cold wasteland between the stars. Each spacecraft carries a copy of a golden record which contains an introduction to Earth, should some alien civilization happen to encounter either Voyager 1 or Voyager 2. In the first Star Trek movie, writers imagined just that, creating a story of a Voyager spacecraft being captured and adapted for its own uses.

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  Toxic Oils: The Hidden Threat to...

  Bramwell Kincade

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  Toxic Oils: The Hidden Threat to Your Well-Being 
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐   
  Are you seeking to improve your health and enhance your well-being by uncovering the hidden dangers of toxic oils?   
  Looking for a detailed guide that covers everything you need to know to transform your health?   
  Your quest ends here!   
  This guide is your essential companion for enhancing your understanding, applying your knowledge, and engaging in practical exercises. With this insightful resource, you’re on the path to better health.   
  Key features of this comprehensive guide: 
  - In-depth insights into the hidden threats posed by toxic oils   
  - Thorough explanations of the dangers and health implications of these oils   
  - Effective strategies for identifying and avoiding harmful substances   
  Our guide stands out due to its extensive coverage, which is crucial for your health transformation. Concepts are explored in detail, ensuring a meaningful understanding.   
  Please remember, this guide is an independent resource and not affiliated with any official health organization.   
  Crafted with a user-friendly structure and accessible language, our guide guarantees smooth transitions between topics. Say farewell to complicated jargon and embrace clear, precise, and technically accurate content.   
  So, why delay? Click the BUY NOW button, grab your guide, and embark on your journey towards better health today!

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  The Carbon Footprint of Everything

  Mike Berners-Lee

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  ● Calculate your carbon footprint: with an item-by-item breakdown. 
   
   
   
  ● Meet your company's carbon goals: using the latest research. 
   
   
   
  ● COVID-19 and the carbon battle: understand the new global supply chain. 
   
   
   
  The Carbon Footprint of Everything breaks items down by the amount of carbon they produce, creating a calorie guide for the carbon-conscious. With engaging writing, leading carbon expert Mike Berners-Lee shares new carbon calculations based on recent research. He considers the impact of the pandemic on the carbon battle—especially the embattled global supply chain—and adds items we didn't consider a decade ago, like bitcoin and other cryptocurrencies. 
   
   
   
  Supported by solid research, cross-referenced with other expert sources, and written with Berners-Lee's trademark sense of humor, The Carbon Footprint of Everything should be on everyone's bookshelf. 
   
   
   
  The Carbon Footprint of Everything is an extensively revised and updated edition of How Bad Are Bananas.

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  The Great River - The Making and...

  Boyce Upholt

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  A sweeping history of the Mississippi River—and the centuries of human meddling that have transformed both it and America. 
   
   
   
  Over thousands of years, the Mississippi watershed was home to millions of Indigenous people who regarded "the great river" with awe and respect, adorning its banks with astonishing spiritual earthworks. But European settlers and American pioneers had a different vision: the river was a foe to conquer. In this landmark work of natural history, Boyce Upholt tells the epic story of human attempts to own and contain the Mississippi River, from Thomas Jefferson's expansionist land hunger through today's era of environmental concern. He reveals how an ambitious and sometimes contentious program of engineering—government-built levees, jetties, dikes, and dams—has not only damaged once-vibrant ecosystems, but may not work much longer, and explores how scientists are scrambling to restore what's been lost. Rich and powerful, The Great River delivers a startling account of what happens when we try to fight against nature instead of acknowledging and embracing its power.

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  Carbon Paradox The: Why We Know...

  Alex Southwick

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  We know the science. We know the stakes. And yet — the emissions keep rising. Why, in the face of overwhelming evidence, does humanity remain frozen between knowledge and action? 
  In The Carbon Paradox, Alex Southwick delves into one of the most unsettling questions of our age: the psychological, cultural, and political forces that make climate change both undeniable and unchangeable. Through interviews with behavioral scientists, activists, economists, and ordinary citizens, Southwick explores the hidden mechanisms of denial, distraction, and disconnection that shape our collective inaction. 
  But this is not a book of blame — it’s a mirror. By tracing the gap between what we know and what we do, The Carbon Paradox reveals the deeper truth: that change depends not on more information, but on reimagining who we are and what we value. 
  Rigorously researched and profoundly human, The Carbon Paradox is both diagnosis and invitation — a call to break through paralysis and rediscover the will to act in a warming world.

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  From Data-Driven to People-Based...

  Marco Hassler

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  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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