Altri libri che potrebbero interessarti

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  Make me not me - Product stories...

  Ingemar Fredriksson, Deane...

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  Do we really need more consumer ‘stuff’? While most everyone will answer ‘No,’ we still see thousands of new products and services launched every day.These compete for our attention with already inundated markets filled with existing products – in the midst of the most intense information flows in history.Traditional adverts are not a cost-effective solution and like much more.So how can you successfully catch consumers’ interest?This book provides the answer. It’s all about adapting to the demands of entertainment – which means product stories that are simultaneously sales driving and identity building.The book presents volumes of examples – including how one of the most wide-spread breakfast cereals was originally developed as a way to counteract masturbation. It also fully explains concepts like Business mindfulness, the ‘Happy Valley phenomenon,’ and ‘Copperfield rhetoric.’ Moreover, you read about how a single word is used to encourage consumers to buy eggs from chickens that are less healthy and how consumers were led to pay 12 times more for their bowl of oatmeal porridge. Before concluding, the book provides a simple model for how to build quality product stories using four cornerstones, five elements that sell stories, and the ‘ICE’ you need. 
  Ingemar Fredriksson has over 40 years’ experience in business development and marketing while holding senior management positions in many Swedish and international companies. His previous books have all reached best-seller listings, several for many years, having received many positive reviews and wide media attention.

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  How to Set Priorities

  Alec Mackenzie

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  Alec Mackenzie, PhD, has spent decades researching business people around the world to update and identify smart tactics, revealing interviews and handy time-management tools to cover management challenges caused by new technologies and the internet for today’s solutions to get things done with the right strategies.

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  Agile Product Management:...

  Paul VII

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  Agile product management just got easier. Product Management: 21 Tips to Create and Manage the Product Backlog In this class, you will be given a multitude of proven tips to manage your product backlog as part of an agile scrum team. I know you will get value from this class as it gives you a full introduction to the concept of the product backlog. I then walk you step by step through the steps involved in managing a backlog. Following this, I give you tips for improving product backlog management in your team or business from the ground up. Along the way, I give you plenty of examples and give you best practices for product backlog management within agile scrum. In this class, you will learn: A brief recap of agile and scrum principles What is a product backlog and how is it different from traditional requirements documents How to create a product backlog from a product vision What user stories are and how they are simpler for managing requirements Concise techniques for improving your product backlog management So let's get started and let me teach you how to improve product backlog management Minimum Viable Product: 21 Tips for Getting an MVP, Early Learning and Return on Investment for Your Product In this class, you will be given a complete set of tips for developing a minimum viable product. This will in turn boost the productivity of your development team and your business when developing new products. In this class I give you a concise overview of the MVP planning and development process. I then give best practices to use when you build an MVP. Following this I teach you about common issues that arise in MVP development process and how to avoid them.

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  The Power of Failure - 27 Ways...

  Charles C. Manz

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  The acclaimed author and leadership expert offers inspiration and practical advice on finding the opportunities within life’s obstacles.   “Failure” is one of the most dreaded words in the English language. The very idea of failing causes many of us to simply pack up and retreat without even trying. Yet it is through seeming failure that most of life's greatest successes are achieved. In The Power of Failure, Charles Manz provides simple yet profound ways to turn what appear to be failures into the essential steppingstones of achievement.   The Power of Failure offers both inspiration and advice on how failure can provide us with the foundation for long-term success. Along with real-life stories and examples, it contains practical prescriptions for meeting some of life's most common setbacks. These lessons help us take advantage of the opportunities hidden within life’s daily challenges, and show us how we can fail to succeed.

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  Vusi: Business & Life Lessons...

  Vusi Thembekwayo

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  "I have learned the truth about the world: that it isn’t as round as a tennis ball, and it isn’t shaped like itself. It is shaped the way we shape it, according to the way we see it, the way we mold it to our ambitions and our destiny. I know the color of who I am. I am a black man, running for my life, for my freedom, for opportunity born from struggle, possibility born from sacrifice. And I am running, too, for my father, who never became what he hoped to be, and who never got to see what his children would one day become." Maverick. Leadership genius. Self-made millionaire. Dragon.The rock star of public speaking. Vusi Thembekwayo has been called many things. Join him in his inspiring journey from the township to the top echelons of South African business, to becoming one of youngest directors of a listed company and CEO of a boutique investment firm. As a Dragons' Den judge and a sought-after public speaker across the globe, Vusi doesn't just talk business - he lives it. Now you can learn the secret of his success and how to shape your own destiny.

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  Financially Ever After - The...

  Jeff D. Opdyke

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  Your Guide to Managing the Real Dollars—and the Real Emotions—of Your RelationshipToo often with money, couples face two choices: fight and risk making the situation worse, or keep quiet and risk making the situation worse. Financially Ever After offers a third option: family financial fluency—the insight, knowledge, and vocabulary every couple needs to communicate effectively about money.Jeff D. Opdyke, previously The Wall Street Journal's syndicated "Love & Money" columnist, covers any and all financial issues that couples face, including budgeting, deciding on whether to have joint or individual accounts, dividing up family financial chores, confronting debt, making major purchases, as well as handling mortgages, employment, children, and even engagement rings.  He offers dozens of real-life scenarios between couples, with scripts and suggestions for how to broach delicate money-related subjects with your significant other, whether he or she has a shaky credit history or is feeling left out of family financial decision-making.The book also provides helpful tools to organize your financial life, such as a budgeting chart, a "scorecard" to track spending, and an "affordability calculator" to help you figure out how much buying a house will cost you.A must-read for any couple starting out, Financially Ever After lays the groundwork for building a healthy and thriving financial life together.

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