Unisciti a noi in un viaggio nel mondo dei libri!
Aggiungi questo libro allo scaffale
Grey
Scrivi un nuovo commento Default profile 50px
Grey
Iscriviti per leggere l'intero libro o leggi le prime pagine gratuitamente!
All characters reduced
Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human - cover

Ci dispiace! L'editore o autore ha rimosso questo libro dal nostro catalogo. Ma per favore non ti preoccupare, hai ancora oltre 500.000 altri libri da scegliere!

Conversation Marketing - How to Be Relevant and Engage Your Customer by Speaking Human

Kevin Lund

Casa editrice: Career Press

  • 0
  • 0
  • 0

Sinossi

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.Conversation Marketing will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans and catchy ads may still work in some instances, but today's discerning consumers demand more. They want information and a reason to connect with a brand before they act. They want a conversation.Conversation Marketing gives you and your company the powerful tools and strategies now required, including:How to earn your audience's attention and provide value at every touch pointHow to tell a meaningful storyHow to give your customers agency in the conversation and accept that they're in chargeHow to listen, not sellChange your strategy and your tone and you can change your results. Applying the rules from Conversation Marketing will help brands become publishers, increase sales, and establish a lifelong connection with their customers.
Disponibile da: 01/10/2018.

Altri libri che potrebbero interessarti

  • Brainhacked - cover

    Brainhacked

    Jennifer Beeston

    • 0
    • 0
    • 0
    Consumers are being manipulated into spending more than they can afford. We have the best intentions but feel as if something’s overriding them. Worse, we don’t know where our money’s going because we’re spending without making conscious decisions to do so. In short, our brains have been hacked.In Brainhacked, renowned financial educator and mortgage originator Jennifer Beeston shows you how to see behind the distortions of online media, change what you’re doing with your money, and learn how to fight back. The same technology that’s hacking our brains into senseless, short-term spending can empower us to achieve our personal goals and act collectively for social good.This comprehensive, insightful book teaches readers to become conscious consumers, offering practical steps everyone can implement immediately to change their relationship with technology and money. After reading this must-have financial self-defense manual, you’ll be prepared to protect yourself from financial predators and manipulative algorithms.
    Mostra libro
  • Winning with People - Discover the People Principles that Work for You Every Time - cover

    Winning with People - Discover...

    John C. Maxwell

    • 0
    • 0
    • 0
    The most important characteristic that is needed to be successful in any leadership position – whether it’s in business, church, or your community - is the ability to work with people. 
    Relationships are at the heart of every positive human experience. John C.Maxwell, a master communicator and relational expert, makes learning about relationships accessible to everyone in Winning With People. Within this book, Maxwell has translated decades of experience into 25 People Principles that anyone can learn. 
    In Winning With People, Maxwell divides these principles into sections based off different questions we must ask ourselves such as:Readiness: Are we prepared for relationships?Connection: Are we willing to focus on others?Trust: Can we build mutual trust?Investment: Are we willing to invest in others?Synergy: Can we create a win-win relationship? 
    Each section contains guiding People Principles. Some are intuitive, such as The Lens Principle: Who We Are Determines How We See Others. Others may go against your instincts, such as The Confrontation Principle: Caring for People Should Precede Confronting People. 
    The most sophisticated leaders and salespeople will pick up on skills that will make them even better, and relational novices will learn skills that can transform them into relational dynamos.
    Mostra libro
  • Strategic Networking 20 - Harness the Power of Connection and Inclusion for Business Class - cover

    Strategic Networking 20 -...

    Juliette C. Mayers

    • 0
    • 0
    • 0
    CREATE THE WORK AND LIFE YOU’VE IMAGINED.Are you a professional, CEO, or entrepreneur frustrated with the typical approaches to trying to grow your career or advance your business? Perhaps you want to diversify your team and develop real relationships across cultures, but the task seems so daunting given the many pitfalls and competing priorities?It’s time to reframe your thinking and build meaningful connections to transform your business and your life. The old mental model of networking only for job searches and business development is too limiting and often invokes anxiety rather than joy. It excludes the richness of diversity that exists when you form authentic relationships that are aligned with your vision and strategy.In Strategic Networking 2.0, Juliette Mayers shows how you can reframe networking to be a catalyst for achieving your goals.
    Mostra libro
  • Creating Passion – Leaving the warm water - cover

    Creating Passion – Leaving the...

    Daniel Bloch, Benjamin Güdel,...

    • 0
    • 0
    • 0
    Often it is not the application of management dogmas. Rather, Daniel Bloch sees the difference in awakening a feeling of creativity and passion that gives small companies in particular the strength to be at the forefront of the market. In a relaxed style, he tells episodes from his company that lead to a major future project. With this approach and a look beyond pure economics, he creates a new concept for successful entrepreneurship based on people.
    Mostra libro
  • Value Investing - cover

    Value Investing

    IntroBooks Team

    • 0
    • 0
    • 0
    The Value Investing can be defined as a set of principles that, when understood and followed, lead the investor to success in a long-term investment strategy. 
    Fundamentally, it has to do with buying great companies actions, but they are poorly evaluated due to factors inherent in the stock market, such as the unpredictability and irrationality in the short term. 
    It is common that you reduce the market value of stock for less than its real value. But a shrewd investor who knows the concepts and strategies of value investing, know how to take advantage of this momentary incoherence. 
    The Valu Investing concept was introduced by Benjamin Graham in his book Security Analysis, published in 1934. Since then, investors know that the stock market should be treated with caution and with long-term follow bias successfully Graham's teachings.
    Mostra libro
  • Management in the Digital Age - Will China Surpass Silicon Valley? - cover

    Management in the Digital Age -...

    Annika Steiber

    • 0
    • 0
    • 0
    In this Springer Brief, the author introduces how Chinese firms are successfully using their own variants of the "Silicon Valley Approach" to management. The author begins the discussion by deliberating on the extent to which management models need to be re-invented. A fundamentally new approach is then introduced, which already exists and is proving itself in practice at some of Silicon Valley's most dynamic firms. The author finds that the Chinese management models, in comparison, may be even more advanced. If true, this could have profound implications for managers everywhere.The author acknowledges that no management model fails (or succeeds) every time. Skeptics can point to big bureaucratic firms that continue to prosper, as well as to radical innovators that have gone under. This book brings to light the need that has emerged for a model that will give companies their best chances of thriving amid the VUCA whirlwind. A combination of evidence and informed opinion indicates the old management model has run its course.
    Mostra libro