Other books that might interest you

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  Managing Projects as a...

  Casey Worthington, Bruce Robertson

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  This recording is designed for project managers who are interested in transitioning to the world of consultative project management. It includesthe differences between internal-, vendor-, and independent-based project management    the psychology of consulting as a project manager    how to adapt to customer environments    the politics and culture as a consultant    survival techniques (especially what not to do!)    plus, various tricks, tips and techniques to rapidly establish yourself in a new and unknown environment.

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  Going Viral bundle 2 in 1 Bundle...

  Thomas Spivey, Landon Mort

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  Going Viral bundle, 2 in 1 Bundle: Global Content Strategy and Viral SalesThere is no doubt that almost every one of us has witnessed a case of a viral video phenomenon first hand. There have been numerous ads from the cats playing a piano to the latest ads on cars all of which have attained viral status. We also know that there is great potential in having content that is viewed by an astonishing number of people and even better if those people are interested in your content. Viral marketing is one of the fastest ways of spreading your message across your market, building brand awareness and increasing your outreach and profitability, quickly and easily. In fact, when your idea takes off, it can quickly propel your business to an entirely new level at absolutely no cost.In this bundle, you will gain comprehensive knowledge on the subject matter that will help you come up with content that will go viral. You will learn the critical elements that are needed to be implemented into your campaigns to guarantee longevity and overall exposure. You will get an outline of the processes for coming up with the content that will be shared.This 2 in 1 bundle includes the following audiobooks:1. Global Content Strategy: Discover Smart and Effective Strategies on How to Create the Most Viral Content 2. Viral Sales: The Essential Guide on Viral Marketing Secrets That Will Generate Massive Traffic in Your WebsitesIf you want to learn more, scroll up and click “add to cart” now

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  The Platform Paradox - How...

  Mauro F. Guillén

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  Digital platforms are changing the rules of competition in the global economy. Until recently, it took Fortune 500 companies an average of 20 years to reach billion-dollar market valuations. Successful platforms now reach that milestone in an average of four years.In The Platform Paradox: How Digital Businesses Succeed in an Ever-Changing Global Marketplace, Wharton professor Mauro F. Guillén highlights a key incongruity in this new world. Most platforms considered to be successful have triumphed in only some, rather than all, parts of the world. There are very few truly global digital platforms.In more than three decades of studying multinational firms, Guillén has found they often misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics and pursuing markets in a logical sequence. Seeing multibillion-dollar companies like Amazon flounder in certain markets has led Guillén to research what it takes to create a successful global strategy.In The Platform Paradox, Guillén details: How the COVID-19 pandemic accelerated digitization and forced companies like Airbnb to pivot and adapt; How platforms like Tinder and Uber have used local advantages to grow rapidly in different countries; How traditional companies have transformed themselves into digital platforms, like Legoundertaking a digital revolution to emerge from bankruptcy and become the "Apple of toys"; and The possibilities and limits to global expansion, as illustrated by companies like Zoom and Skype. In The Platform Paradox, Guillén offers an integrated framework for these platforms to identify and implement a digital platform strategy on a truly global scale.

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  A History of Dangerous Assumptions

  John Molesworth

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  A History of Dangerous Assumptions features over two hundred illuminating and intriguing case-studies of this fascinating subject, including some of the most disastrous assumptions ever foisted upon the human race. This book began as an experiment, to discover if acting on assumptions could be discerned through the ages. In fact, this matter of assuming… of jumping to conclusions… of lacking sufficient evidence… of taking things for granted… seems to have caused far more problems for civilisation than expected. From Hannibal's crossing of the Alps, to Bonaparte's march on Moscow; from the hubris of Icarus and Phaeton, to the toppling towers of the Tay Bridge; from the maddening phantoms of a Northwest Passage, to the sinking of the Titanic; from the Schlieffen Plan of the First World War, to the creation of assumptions in the approach to D-Day; from Jean-Jacques Rousseau to Sherlock Holmes, here lies a highly contrasted trove of stories, episodes and anecdotes, their common link the mysterious mischief of assumption.

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  How to Be an Inclusive Leader...

  Jennifer Brown

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  This compelling and inspiring call to action for leaders at every level helps them find their role and voice in affecting societal and workplace change. 
   
  The need for inclusive leadership has never been more urgent. In the United States, the wealth gap is the greatest it has ever been, with women, people of color, and other marginalized communities being the most impacted by economic and societal inequities. In the workplace, representation is still sorely lacking across every industry. Pay disparities, low wages, and lack of benefits continue to characterize many jobs in the nation's labor force. These realities have an impact on generations, communities, and our society overall. To build a more equitable future, leaders must grasp the urgency of their role and responsibility in the change effort.  
   
  In this updated and greatly expanded second edition of her bestselling book, Jennifer Brown takes a deeper dive into what it takes to be an inclusive leader and examines the challenges and mindsets that continue to hold many leaders back. Combining nearly two decades of professional DEI expertise with personal experience and reflection, she tackles complex topics such as identity, privilege, and systemic inequities. Following her widely acclaimed Inclusive Leader Continuum, Brown makes the journey to becoming an inclusive leader more informed and actionable by offering new structure and content throughout the new edition of the book, including new insights and stories, detailed strategies and tools, and discussion guides to spark learning at the individual and organizational levels.  
   
  Whether you are already a fan of the first edition of How to Be an Inclusive Leader or are just embarking on your journey to become a more inclusive leader, this book will meet you where you are and equip you to take action and step into your role in the change effort.

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  Not to Scale - How the Small...

  Jamer Hunt

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  From research to practical application, Not To Scale explores an influential theory in an accessible way.  
    The dictionary defines "scale" as a range of numbers, used as a system to measure or compare things. We use this concept in every aspect of our lives-it is essential to innovation, helps us weigh options, and shapes our understanding of the impact of our actions. 
    In Not to Scale, Jamer Hunt investigates the complications of scale in the digital age, highlighting an interesting paradox: We now have a world of information at our fingertips, yet ironically the more informed we have become, the more overwhelmed we feel. The global effects of our daily choices (Paper or plastic? Own or lease? Shop local or buy online?) remain difficult for us to comprehend, and solutions to large-scale national and international issues feel inconceivable.  
    Hunt explains how these challenges are intimately tied to a new logic of scale and provides readers with survival skills for the twenty-first century. By taking massive problems and shrinking them down to size, we can use scale to effect positive change and adapt to the modern era. Connecting our smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.

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