Altri libri che potrebbero interessarti

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  Personalized - Customer Strategy...

  Mark Abraham, David C. Edelman

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  Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy. 
   
   
   
  Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization: Empower Me: Understand each customer's needs and how best to meet them. Know Me: Win customers' trust and permission to use their data to improve their experience. Reach Me: Reach out to the right customer, in the right channel, at the right time. Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI. Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical. 
   
   
   
  With detailed examples across industries—including retail, health care, banking, technology, and travel—this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.

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  Marketing Magic

  Manuel Suarez

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  This book doesn't promise overnight fame, a massive following, or instant fortune. Nor does it offer a "magic formula" to success without effort. Instead, it provides a detailed, step-by-step roadmap for business owners, entrepreneurs, and passionate individuals to build sustainable, profitable brands that stand the test of time. 
   
  Here's what sets this book apart: 
   
  - Create Your Own Economy: Learn to identify untapped opportunities in any economic climate, freeing yourself from market fluctuations. 
   
  - Discover the Secret Ingredient to Successful Brands: Find out what makes top brands stand out and how to incorporate this magnetic quality into your own brand. 
   
  - Grow Your Business Using Social Media: Gain essential tips for building a compelling online presence, even from scratch. 
   
  This isn't just another marketing book; it's a strategy built on real experiences and successes. Whether you're managing a side hustle or a large operation, this book equips you to scale your brand and achieve your dreams. Are you ready to take your brand to the next level?

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  Business Ideas - New and...

  Daniel Shore

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  In today's ever-evolving economy, the concept of a side hustle has become more than just a way to earn extra income—it's a pathway to independence, creativity, and fulfillment. Whether you're a full-time employee looking to supplement your income, a stay-at-home parent exploring new opportunities, or an aspiring entrepreneur testing the waters, this book is designed to guide you through the exciting world of side hustles.  
    
  In these pages, you'll discover a treasure trove of fresh business ideas, ranging from online ventures and service-based enterprises to creative endeavors and beyond. We'll explore how to identify lucrative market niches, leverage your skills and passions, and launch successful ventures with minimal startup costs. From innovative digital platforms to hands-on artisanal crafts, there's a side hustle out there waiting for you—and we'll help you find it. 
    
  But more than just a collection of business ideas, this book is a roadmap for turning your entrepreneurial dreams into reality. You'll learn practical strategies for managing your time, marketing your brand, overcoming obstacles, and scaling up your side hustle into a sustainable business. Along the way, we'll share inspiring success stories from real-life side hustlers who have turned their passions into profitable ventures.

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  Turning Rental Properties into...

  Dustin Roberts

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  Stuck in the relentless cycle of working long hours and bringing home paychecks that were spent before they cleared the bank, I knew something had to change. A mentor’s advice—“If you don’t find a way to make money while you sleep, you’ll work every day for the rest of your life”—ignited a transformation in my life. That revelation led me to real estate, a proven path to both financial independence and time freedom. With determination and a clear vision, I learned how to break free from the daily grind and build a life where my income worked for me, not the other way around. 
  This book shares my journey, lessons learned, and a step-by-step guide to achieving passive income through real estate investing. From selecting your first rental property to growing a profitable portfolio, you’ll discover effective strategies designed for both beginners and experienced investors. Whether you’re starting with limited resources or simply seeking financial freedom, these ten proven steps will help you build a steady income stream, avoid costly mistakes, and take control of your financial future. 
  It’s no mystery that 9 out of 10 of the world's wealthiest investors have their hands in real estate. They weren’t born instant millionaires, nor did they acquire their portfolio of properties overnight. Many of them began their journey with little to nothing, and the best part is that many of you can too! Ordinary everyday folks, without a fancy education, without a truckload of money and without a ton of skill are changing their financial future for the better. They’ve learned to harness the power of passive income through rental properties, and with a little grit and determination you can do the same. Let’s unlock the boundless potential of real estate and turn your dreams of early retirement and creating wealth into reality.

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  Frictionless Enterprise - Shred...

  Nate Berent-Spillson

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  This book is for dissatisfied technology leaders. The leaders in product, technology, design, marketing, and digital at established organizations. Forward thinking leaders who know there’s a better way of doing things, but still find themselves struggling to generate the momentum needed to drive their legacy organizations into the future. We did not write this for startups, although the patterns we outline can still be applied to start-ups.In many ways, start-ups have it a little easier because “the first release is always free.” The first release is free because you don’t have an existing system and customers that you’re going to interrupt. Enterprise organizations do. When you have an existing business that you’re running, it’s infinitely harder to change. You must figure out how to not disrupt your business while you’re being asked to transform.That’s hard to do, but it’s not impossible. Successful, established organizations are structured to resist change to protect the franchise, but change is the very thing that we need to be innovative and transformative. Change is difficult because as the company grew through success in the market, the organization itself developed “muscle memory”, and digital technology has challenged that like no other. The company itself may be facing existential threats putting its futurein jeopardy. Unlearning and breaking existing muscle memory is difficult, but rather than thinking of it as unlearning, it’s more like cutting a new groove, where the more you make the new motion, the easier it becomes. The more you do that motion of new learning, the easier that becomes. Organizations don’t need to just transform; they need to make transformation itself something that they master.

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  Train Your Brain for the AI...

  Dr. Jon Finn

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  The AI revolution is here—are you ready? 
  As artificial intelligence reshapes the workplace, you face an unprecedented challenge—one this book transforms into an extraordinary opportunity! 
  Whether you're anxious about your future, struggling to harness AI’s potential, leading teams through change, or preparing to become a Human-AI Coach, Dr. Jon Finn reveals a groundbreaking “first principles” approach to supercharging human cognitive performance—just as sports science revolutionized world-champion athletes' physical abilities. 
  The key to success in the AI era isn’t mastering every new tool— humanity’s most vital AI skill is mastering our brain’s 3 core neurobiological energy patterns, what Dr. Finn calls your "Brain States". 
  Through THE SUCCESS CYCLE, his proven system backed by 25 years of brain-based research, you’ll master your 3 Brain States in four simple steps. Learn the system in as little as 3 hours and see BIG results in the next 30 days. 
  This system has helped over 20,000 professionals: 
  •	Self-improvers sustain peak performance while preserving energy for what matters most 
  •	Individuals & teams complete key projects in days instead of weeks 
  •	Organizations achieve breakthrough results while preventing burnout 
  Will you adapt—or be left behind? Join our mission to unlock humanity's full potential.

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