Altri libri che potrebbero interessarti

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  Preventing Nuclear Annihilation...

  Ronald Reagan

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  On March 23, 1983, President Ronald Reagan gave an address to the nation from the Oval Office challenging “the scientific community … to turn their great talents … to the cause of mankind and world peace, [and] to give us the means of rendering … nuclear weapons impotent and obsolete.” Reagan’s Strategic Defense Initiative to protect America from nuclear annihilation was derided by critics as an unworkable Star Wars program, and the Clinton Administration ended the Strategic Defense Initiative in 1993. There is no effective system in place today to protect the American population from incoming missiles from an expanding list of countries with nuclear capabilities. 
  On April 13, 2024, Iran launched, according to Wikipedia, “around 170 drones, over 30 cruise missiles, and more than 120 ballistic missiles toward Israel”. Israel and a coalition of partners, again according to Wikipedia, “destroyed 99 percent of the incoming weapons, most before they reached Israeli airspace.” Damage from the attack was minor. While Israel is protected by an Iron Dome, the United States has no such protection. 
  This audiobook includes 4 speeches by President Reagan: His address introducing the Strategic Defense Initiative in 1983, his address to the European Parliament in Strasbourg, France in 1985, his address on national security in 1986, and his address on the Soviet-U.S. Summit in 1987.  
  aspenleafmedia.com

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  The Dark Frontier - Mapping the...

  Dirk Fallon

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  The origins of the cosmos have fascinated humanity for millennia, inspiring both ancient myths and modern scientific inquiry. Since time immemorial, cultures have sought to explain the mysterious beginning of all things, attributing the creation of the universe to divine forces or cosmic events beyond human control. As our understanding has deepened, we have witnessed a remarkable transition from mythological explanations to empirical research and mathematical modeling, marking one of the most dynamic narratives in the history of human thought. 
  The modern exploration of cosmic origins began with observations that hinted at a universe in motion. Early astronomers noted that distant celestial bodies were receding from us, a discovery that laid the groundwork for the Big Bang theory. According to this model, the universe began as a singular, incredibly dense point and has since been expanding into the vast expanse we now observe. Within the seething early moments of the Big Bang, immense temperatures and energies allowed for the formation of fundamental particles. As the universe cooled, these particles clumped together to form the atoms that would eventually give rise to stars, galaxies, and the large-scale structure of the cosmos. 
  A pivotal milestone in understanding the universe’s origins was the detection of the cosmic microwave background radiation. This faint afterglow of the primordial explosion offers scientists a glimpse into the universe when it was in its infancy, only a few hundred thousand years old. Analyzing this radiation has provided insights into the density fluctuations that seeded the formation of complex structures. As technology advanced, increasingly sensitive instruments enabled researchers to capture more precise measurements of these relic signals, gradually revealing the detailed tapestry of events that shaped the evolving universe.

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  Moonlit Ripples - Bright Stream...

  Greg Cetus

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  Under the soft glow of moonlight, a lively stream babbles through a tranquil nocturnal landscape, its bright, bubbly ripples creating a soothing and immersive natural soundscape. The gentle flow of water over stones forms a steady, meditative rhythm, perfect for focus, relaxation, or restful sleep. Occasionally, the faint hum of a hummingbird’s wings flits through the air, adding a delicate, almost imperceptible touch of life to the quiet wilderness. This high-quality binaural recording captures the subtle interplay of water and night, blending serenity with a hint of mystery. Ideal for unwinding the mind or enhancing ambient listening experiences, Moonlit Ripples invites you into a peaceful habitat where nature’s quiet beauty comes alive after dark.

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  Claude LLM by Anthropic - A...

  Et Tu Code

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  Get inside the mind of Claude, the Large Language Model (LLM) developed by Anthropic!  
  This comprehensive guide takes you on a journey to understand the capabilities and limitations of this revolutionary AI technology.  
  With Claude LLM, learn how to leverage its powerful language processing abilities for natural language understanding, generation, and more.  
  Discover the strengths and weaknesses of this cutting-edge model, and explore its potential applications in fields such as NLP, text analysis, and beyond.  
  Dive into the world of AI and unlock new possibilities with Claude LLM.

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  Nature & Culture - A change...

  Eco-Philosophy The Council for

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  Dalai Lama (2000) believes that seeking happiness "lies in our nature": The desire or need to be happy knows no bounds. It is something that lies in our nature. As such, it needs no grounds and it is justified by the simple fact that it is something we rightly want out of our nature. One has also asked if happiness is as important in all cultures. The answer is that happiness is at the top of the wish-list in every country; It is more important than wealth and to come to heaven, and as important as love (Diener and Biswas-Diener, 2008)...what makes us richer has been costly. The wealth, or what has been the prerequisite for wealth, has reduced a quieter life, close and stable relationships, we are moving apart. A materialistic lifestyle has a negative connection with happiness (Hellevik, 2003). NEF (2016) has calculated values on Happy Planet Index for 140 countries. Highest ranks Costa Rica and a number of other countries in Latin America. The population of Costa Rica has high values for happiness and longevity, and they have low values of ecological footprints. Norway has very high values of happiness and longevity, but also of footprints. In total, Norway is ranked twelfth and therefore highest among European countries, but closely followed by Albania. The United Kingdom is at thirty-fourth place, Canada number eighty-five and the United States number 108.

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