D'autres livres qui pourraient vous intéresser

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  Stories That F*cking Matter -...

  Garrett McClure, Steven LeVine

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  A well-crafted story has the power to literally mold reality, win over hearts and change minds! 
  But what makes up a great, expertly constructed story? What’s the difference between a good story and really f*cking great story? 
  In this book, PR and media industry experts Steven Le Vine and Garrett McClure share their secret formula and winning playbooks from over two decades of proven success in earned, owned and paid media. 
  This book reveals proven and effective PR & Media strategies, insider tips and growth hacks to tell a story that f*cking matters in order to cut through the noise of today’s fragmented media landscape and get seen and heard. 
  Get an insider’s behind-the-scenes look into the world of PR, delivering proven methods and strategies along the way for entrepreneurs and experts (such as speakers, authors, coaches, solopreneurs) to take media outreach into their own hands, tell a f'n good story, make headlines, and succeed at growing their brands and businesses. 
  Inside:The 3 pillars of the Stories That F*cking Matter™ model of epic storytellingHow business stars Steve Jobs, Richard Branson, Bruce Springsteen, Sheryl Sandberg and Tony Robbins used the STFM™ modelWhy you should not be afraid to show your vulnerability — find out how to do it the right wayHow to quickly grab your slice of the audience’s attention in today’s ‘attention economy”The insider tip of “Trendjacking” to capitalize on trending topics to increase the media exposureThe step-by-step process to turn reporters, producers and other journalists into your partners to get covered by the media and grow your businessAdvanced storytelling and media growth hacks to quickly earn the exposure, credibility and trust you need and deserve 
  Learn to create a lasting impression through the tried-and-true technique of expert storytelling that gets media attention today.

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  Burned - How Business Owners Can...

  Julie Bee

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  Burnout is an epidemic in the business owner community, and the guidance to overcome it by taking a vacation, getting more exercise, and incorporating meditation into their days isn't the advice they need. During more than fifteen years as a business owner and leader, Julie Bee has experienced firsthand this unique struggle—one that often requires that they continue working while overcoming their burnout. With this comprehensive guide, Bee helps listeners: 
   
   
   
  ● Understand the three types and two cycles of burnout, and learn how to identify signs of each in yourself 
   
   
   
  ● Make space for addressing burnout, especially when taking a break isn't an option 
   
   
   
  ● Fix any problems your burnout causes in your business and/or personal life 
   
   
   
  ● Recover from burnout and prevent it from recurring 
   
   
   
  ● Leverage breakthroughs uncovered in the process of dealing with burnout 
   
   
   
  Ready to transform your struggle into success? Burned is an empowering and actionable playbook for burned-out business owners from a business owner who has been there.

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  Bitcoin Price Prediction using...

  Bryan DeHart

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  This podcast explores Bitcoin price prediction using machine learning techniques. It focuses on the use of the XGBoost classifier, demonstrating its high accuracy (99.08%) compared to other algorithms such as logistic regression, SVM, and Random Forest. The study analyzes a historical Bitcoin price dataset, applying data preprocessing and evaluating model performance through metrics such as accuracy, recall, and F1 score. The results show the effectiveness of XGBoost in predicting Bitcoin price changes, offering valuable insights for investors. Future research is discussed to improve the model's accuracy by integrating additional data and ensemble learning techniques.

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  Data Science for Beginners - A...

  Simon Winston

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  "Data Science for Beginners: Analyzing Data and Extracting Insights" is a comprehensive and practical guide that demystifies the process of data analysis and empowers beginners to harness the power of data for making informed decisions. Whether you're a student, a professional from a non-technical background, or simply curious about data science, this book provides a step-by-step introduction to the fundamental concepts and techniques needed to analyze data and extract valuable insights. 
  As readers progress, they will be introduced to statistical analysis methods that enable them to uncover patterns, relationships, and trends in data. From descriptive statistics to inferential statistics, readers will gain a solid understanding of how to interpret and draw meaningful conclusions from data. Through real-world examples and hands-on exercises, they will learn how to apply statistical techniques to a wide range of problems and scenarios. 
  The book also explores the power of data visualization in understanding and communicating insights effectively. Readers will discover various visualization techniques and tools, learning how to create compelling charts, graphs, and dashboards that convey information in a clear and impactful manner. With a focus on visual storytelling, readers will be equipped with the skills to present data-driven insights to both technical and non-technical audiences. 
  Throughout the book, the author emphasizes the importance of ethical considerations in data analysis. Readers will learn about data privacy, bias, and the responsible use of data, ensuring they approach their work with integrity and respect for individual rights. The book provides guidance on ethical decision-making in the data science field, enabling readers to navigate complex ethical dilemmas and make responsible choices.

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  Carbon Technocracy - Energy...

  Victor Seow

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  A forceful reckoning with the relationship between energy and power through the history of what was once East Asia’s largest coal mine. 
   
  The coal-mining town of Fushun in China’s Northeast is home to a monstrous open pit. First excavated in the early twentieth century, this pit grew like a widening maw over the ensuing decades, as various Chinese and Japanese states endeavored to unearth Fushun’s purportedly “inexhaustible” carbon resources. Today, the depleted mine that remains is a wondrous and terrifying monument to fantasies of a fossil-fueled future and the technologies mobilized in attempts to turn those developmentalist dreams into reality. 
   
  In Carbon Technocracy, Victor Seow uses the remarkable story of the Fushun colliery to chart how the fossil fuel economy emerged in tandem with the rise of the modern technocratic state. Taking coal as an essential feedstock of national wealth and power, Chinese and Japanese bureaucrats, engineers, and industrialists deployed new technologies like open-pit mining and hydraulic stowage in pursuit of intensive energy extraction. But as much as these mine operators idealized the might of fossil fuel–driven machines, their extractive efforts nevertheless relied heavily on the human labor that those devices were expected to displace. Under the carbon energy regime, countless workers here and elsewhere would be subjected to invasive techniques of labor control, ever-escalating output targets, and the dangers of an increasingly exploited earth. 
   
  Although Fushun is no longer the coal capital it once was, the pattern of aggressive fossil-fueled development that led to its ascent endures. As we confront a planetary crisis precipitated by our extravagant consumption of carbon, it holds urgent lessons. This is a groundbreaking exploration of how the mutual production of energy and power came to define industrial modernity and the wider world that carbon made.

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  Mastering Data to Win -...

  Mark Chisnell, Gilberto Pastorella

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  The modern racing yacht is awash with onboard instruments and electronics giving enormous amounts of data. But few people fully understand how to get the most out of all the information at their fingertips, let alone make it useful for the team to enable them to win races. But ace navigators, Mark Chisnell and Gilberto Pastorella, do – both have worked with professional sailing programmes all over the world – from America's Cup to Maxi, ORC / IRC and one-design fleets. In Mastering Data to Win they take the reader through the process: from understanding the concepts, ensuring accuracy, using the data to win races and then post-race analysis to find performance gains. By mastering your instruments you can make the right calls every time and know for certain when to tack, which shift to look out for and how the tide can work with or against you. With colour diagrams and photographs throughout, this instructional guide turns information into excellence.  Accessible to those new to racing, it also has a depth of information that will transform the performance of even professional sailors.

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