Altri libri che potrebbero interessarti

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  Mobilized - An Insider’s Guide...

  SC Moatti

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  A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. 
   
  Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? 
   
  SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. 
   
  Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. 
   
  Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. 
   
  Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. 
   
  “Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril.” —Jonathan Badeen, cofounder and senior vice president of Product, Tinder 
   
  “This book is rare. It looks at mobile with an insider’s knowledge and deep caring about human beings.” —Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail 
   
  “Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile.” —Kira Wampler, CMO, Lyft

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  All Pride No Ego - A Queer...

  Jim Fielding

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  An inspiring and personal roadmap to servant leadershipIn All Pride, No Ego: A Queer Executive's Journey to Living and Leading Authentically, celebrated corporate leader James Fielding delivers an inspirational leadership story told from the perspective of an out and proud LGBTQ+ executive. In the book, you'll explore a call-to-action for authentic servant leadership that encourages people to own their truth and bring out the best in themselves and their communities.The author explains his key decisions and inflection points and highlights how his leadership style, learnings, successes, and failures informed his rise through the rungs of the corporate ladder. You'll also find:● The importance of becoming and remaining a lifelong learner and constantly curious● How to control the controllable while leaving space for the possible● Strategies for employing truthful and inspirational servant leadershipAn essential resource for managers, executives, directors, and other business leaders, All Pride, No Ego will also earn a place on the bookshelves of young, aspiring leaders seeking practical and impactful strategies for real-world leadership.

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  Stuff Strife Gimme Life! -...

  Paul Hichens

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  Paul Hichens transformed his own mundane office-block existence into doing something he loves in a fantastic location, and has since helped thousands improve their job, career and lifestyles.  
  Dramatically improve your job, career and work-life balance! 
  Are you content to just plod on in the same job, place and lifestyle until retirement? 
  Or do you want something more stimulating, exciting and enjoyable? 
  This book can help you make the most of your life now - before your 50 work years have zipped by and you curse not doing it when you could.  
  Seize the moment. Act today. Stuff Strife! Gimme Life!

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  North Carolina Tobacco - A History

  Bill Yeargin

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  A look at the plant’s influence on the history and culture of the Old North State. The days when rural life revolved around tobacco planting and harvest are gone, but many fondly remember when North Carolina was the state of farming, planting and picking tobacco. In this book, historian Billy Yeargin takes readers back to the days when communities were founded and built upon tobacco culture, and when traditions developed as industries were born. Yeargin recounts the deeply intriguing influence of tobacco on the history and culture of the state.

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  Marketing to the Social Web -...

  Larry Weber

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  The first edition of Marketing to the Social Web has become  one of the strongly backlisting titles on the hot topic of social  media. Three new chapters, and additional updates to this 2nd  edition will enable the book to stay relevant and compete with the  slew of business books on social media and marketing that will be  releasing in the next 12 months.  New chapters cover:     Facebook: The Google Killer    This chapter will discuss how Facebook will monetize its success  and eventually surpass Google.  Wed be the first book  to have a strategy around Facebook.    Measuring Social Media    Explains what companies should be measuring and why (because a  customer who does not buy much but influences 100 other customers  may be more valuable than a customer who simply buys a lot). The  chapter will also sketch the techniques and companies currently  active: Nielsen BuzzMetrics, Cymfony, MotiveQuest, Biz360,  Brandimensions, Umbria, and Factiva, among others.    Marketing to Mobile Social Media    Mobile media is beginning to have its own social space, such as  Mocospace and bluepulse.

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  Crash Course Financial Technology

  IntroBooks Team

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  Fintech is the short from for Financial Technology. It can be defined as a measure to use technology to have a great access of financial aspects. Finance is the most important part of the working of an organization. It is that type of a department, that is responsible for the control of all the money that is involved in the business. From controlling the cost to handling the investment. Every aspect of money is surrounded by the finance department of the company. A company that lacks the measure to have a proper technique to control its finance as well as handling the finance that is available to it cannot survive in long run. The major aspects of the profitable company are molded as per the directions provided by the company's finance department. It is not limited to that but has importance to various other industries of the market such as financial institutes, insurance company, trading, etc. 

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