Altri libri che potrebbero interessarti

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  Rapid Google Ads Success - And...

  Claire Jarrett

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  Get Google Ads working FAST for your business! 
  In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign. 
  By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist. 
  Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account. 
  Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing and the crafting of a winning strategy. 
  “If it wasn't for Claire and her team, I would not have a business - honestly.” 
  David Nicholls, Will Writer

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  The Mobile Marketing Playbook

  Lany Gould

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  The Mobile Marketing Playbook: Proven Strategies for Reaching and Engaging Mobile ConsumersMobile marketing encompasses a range of tactics, including mobile advertising, in-app marketing, SMS and push notifications, mobile-responsive websites, and mobile apps. These tactics are designed to reach customers on the go and provide them with relevant, personalized experiences.With the proliferation of smartphones and mobile devices, mobile marketing has become critical to any successful marketing strategy. This audiobook offers proven strategies for creating and executing effective mobile marketing campaigns. It covers everything from mobile advertising and in-app marketing to SMS and pushes notifications. The audiobook provides a comprehensive overview of the mobile landscape and offers practical advice for leveraging mobile technology to reach and engage with customers."The Mobile Marketing Playbook" is an accessible guide that is suitable for marketers at all levels of experience. It covers both the basics of mobile marketing as well as more advanced strategies for optimizing campaigns and achieving results. Whether you're just starting with mobile marketing or looking to take your campaigns to the next level, this audiobook is an essential resource for success.In this audiobook, you will learn Proven Strategies for Reaching and Engaging Mobile Consumers, So what are you waiting for, download a copy of The Mobile Marketing Playbook today!

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  Guatemala - Culture Smart! - The...

  Russell Maddicks

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  Don't just see the sights—get to know the people. 
   
  The largest and most populous Central American country, Guatemala is a land of contrasts and contradictions. It offers great physical beauty alongside ancient Mayan ruins and a conglomeration of diverse peoples and cultures. It is also unique in Central America in that more than half its population is of Mayan Indian origin. Today the country reflects a combination of ancient Mayan heritage, Spanish colonialism, and modern Western influences, mainly from the United States. 
   
  Culture Smart! Guatemala introduces you to the complexities of Guatemalan society and shows how history has shaped the values and attitudes you will encounter. It describes different aspects of Guatemalan life, from festivals and cuisine to socializing and doing business. This new and updated edition provides key insights into the minds and hearts of Guatemalans today and offers practical advice on how to make the most of your time while being a savvy and considerate guest. 
   
  Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

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  How to Handle the Toughest Job...

  David R. Portney

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  No doubt about it - a job interview is like an interrogation. Employers are going to ask you tough questions - Lots of them. How you handle that means the difference between getting a job offer or not. Discover the secrets and techniques to answering tough interview questions with ease. You’ll know how to handle illegal questions, bizarre questions, personal questions, questions intended to put you on the defensive and make you sweat, and so much more. Your next job depends on the answers you give. Don’t leave it to chance. You absolutely must know how to handle the toughest job interview questions you’ll ever get.

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  Beyond the Odds - Understanding...

  Ahmed Elidrisy

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  "Beyond the Odds" offers a nuanced exploration of risk perception and management, challenging conventional wisdom and providing fresh insights into how individuals and organizations perceive, assess, and respond to risks. 
  Drawing on interdisciplinary research and real-world examples, this book examines the cognitive biases and psychological factors that influence risk perception, shedding light on why people often overestimate or underestimate risks. 
  Through practical frameworks a n d case studies, readers gain a deeper understanding of how to effectively manage risks, navigate uncertainty, and make informed decisions in various domains, from finance and business to health and environmental policy. 
  Whether you're a risk manager, decision-maker, or concerned citizen, "Beyond the Odds" equips you with the knowledge and tools to navigate the complexities of risk in an uncertain world.

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  Beyond Quick Fixes - Addressing...

  William B. Rouse

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  We seem to be stuck, staring at insurmountable challenges. The pandemic is the opening act for climate change, and we need to get much better at anticipating and preparing for these types of challenges. Simply rebuilding bridges once they fall, or houses once they are swept away, is both expensive and risks human lives. Anticipation and preparation costs more now, but is much less costly over time. 
   
   
   
  We have managed—or at least reacted to—the Aids epidemic (1981–2013), Internet bubble bursting (2001), the real estate bubble bursting (2007), the opioid epidemic (2017), forest fires on the West Coast (2018), and the coronavirus pandemic (2020). Very recently, we have experienced the fall of Afghanistan (2021), the latest earthquake and hurricane in Haiti (2021), and the attack on Ukraine (2022). 
   
   
   
  Beyond Quick Fixes steps back from business as usual to rethink how we can approach the complex challenges of contemporary society. Rouse retreats, initially, into the principals of design thinking rather than policy making; he rigorously reconsiders our typical modes of operation and explores alternative ways of thinking about complex problems and potential solutions. The result is an integrated approach to addressing complexity to assist leaders and advisors responsible for addressing these challenges.

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