Altri libri che potrebbero interessarti

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  Brand Sense - Sensory Secrets...

  Martin Lindstrom

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  In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.  Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.)  Among the book's many fascinating factual highlights are the following: That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma. Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo. Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes. Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo.  Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.

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  Death in the Mines - Disasters...

  John Stuart Richards

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  Vivid accounts of the dangers that miners faced on a daily basis in the northern, southern, and middle coal fields of eastern Pennsylvania.  
   
  Since 1870, mining disasters have claimed the lives of over 30,000 men and boys who toiled underground in the anthracite mines of Pennsylvania. Sometimes they survived; many times they did not. The constant threat of fire, explosion, collapsed rock and deadly gas brought miners face to face with death on a daily basis. Through original journal and newspaper accounts, J. Stuart Richards’s Death in the Mines revisits Pennsylvania’s most notorious mining accidents and rescue attempts from 1869 to 1943. From the fire at Avondale Colliery that resulted in the first law for regulation and inspection of mines, to the gas explosion at Lytle Mine in Primrose that killed fourteen men, Richards reveals multiple facets of Pennsylvania’s most perilous profession. Richards, whose family has worked in the mines since 1870, offers a startling yet sensitive tribute to an industry and occupation that is often overlooked and underappreciated.

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  Success With People - Your...

  Cavett Robert

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  Your personal success as well as your financial success are measured by your ability to get along with people. The lesson of human motivation will help you in your determination to meet your goals in life. 
  This book will show you the proper steps in managing people and how to make them respond to your wishes. One of the important lessons in life is discovering how to sell yourself to others and get them to help you in anything you may want to attempt. 
  Follow the six principles in Cavett Robert's book, and you can have more money and personal power than you ever dreamed possible.  
  The author, Cavett Robert, was born in Starkville, Mississippi in 1907 on the Mississippi A&M campus where his father was a teacher. He graduated from Ole Miss in 1929 and obtained his law degree from Washington and Lee University. 
   After practicing law in New York, he moved to Arizona in 1937 and established himself as a successful lawyer and insurance and real estate salesman. He began his career as a platform speaker in his early sixties and in 1972 he won the coveted Golden Gavel Award from Toastmasters International. In 1973 he founded the National Speakers Association. Currently that organization awards the prestigious "Cavett Award" and statue, annually, as their highest award.

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  HBR's 10 Must Reads on Managing...

  Harvard Business Review

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  You're adept at managing your job—working toward the goals of your team, your unit, and your company. But too often busy managers neglect to apply their planning, management, and execution skills to themselves. How do you make time to manage yourself? You need to focus on your work—succeeding in the job you have now. But you also need to think about your career and professional growth—actively plotting, nurturing, and developing the arc of your working life. Finally, you need to balance your work with the rest of your life—finding time to strengthen the connections between your work, your family, and your other commitments.Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing Yourself (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you stay engaged, be productive, and maintain your sanity throughout your working life.With insights from leading experts, this book will inspire you to identify areas for personal growth; assess your strengths, work preferences, values, and contributions; build your skill set and stay relevant; develop learning agility; map out a plan for where you'd like your career to go—both short and long term; find fulfillment in your work; and prepare for your next opportunity.

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  Start with Who - How Small to...

  W. Craig Reed

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  Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses.Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that "facts tell and stories sell." Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

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  Hello My Name is Awesome - How...

  Alexandra Watkins

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  Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone-even noncreative types-can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test-two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples-the good, the bad, and the "so bad she gave them an award." Alexandra Watkins is not afraid to name names.

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