Altri libri che potrebbero interessarti

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  Mastering B2B Marketing -...

  Virversity Online Courses

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  Embark on a journey to master Business-to-Business (B2B) marketing with this comprehensive online course, perfect for both novice and seasoned marketers. Gain crucial insights into B2B marketing, different from B2C, to craft impactful strategies that resonate with business audiences and yield measurable results.
   
  Key Course Highlights:- Foundations & Strategies: Understand the fundamental tenets of B2B marketing, focusing on the creation and use of buyer personas for effective targeting. Learn comprehensive market research techniques vital in a B2B setting.- Content & Relationship Building: Explore varied B2B marketing strategies, including content marketing plans. Learn to build and maintain strong business relationships for long-term success.- Lead Generation & Sales Funnel Optimization: Implement proven lead generation tactics and optimize your sales funnels to transform leads into loyal customers.- Digital Marketing: Dive into digital tools - utilize social media, apply SEO best practices, and craft effective email marketing campaigns specifically tailored for B2B audiences.- Advanced Techniques: Adopt sophisticated methods such as account-based marketing and marketing automation for personalized, streamlined marketing efforts.- Metrics & Tools: Measure success through essential metrics and analytics. Manage customer relationships with CRM tools to streamline processes and enhance efficiency.
   
  By completing this course, you'll gain a well-rounded understanding of B2B marketing, equipped to transform your marketing strategies and drive business success. You'll emerge as a strategic marketer, capable of creating campaigns that resonate with your audience and deliver tangible results.

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  The 18 Holes of Financial Planning

  Brent S. Wade

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  The 18 Holes of Financial Planning" is a game-changing financial guide that will transform the way you think about money. Written by a seasoned financial advisor, this book offers practical advice on personal finance, including budgeting, saving, investing, and protecting your assets. But it doesn't stop there. Drawing on years of experience and a deep understanding of the cultural forces that shape our relationship with money, the author also provides counter-culture insights that challenge conventional wisdom and offer a fresh perspective on financial empowerment. 
  Through a series of thought-provoking chapters, you will learn how to take control of your finances, overcome common obstacles, and chart a course towards financial independence. Whether you're a young professional just starting out or a seasoned investor looking to optimize your portfolio, this book has something for everyone. With clear and concise language, real-world examples, and a dash of humor, "The 18 Holes of Financial Planning" is the ultimate guide to making the most out of your money. So why wait? Start your financial revolution today!

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  Transforming Norm - Leading the...

  Tanya Heaney-Voogt

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  A mentally healthy workplace recognises that people are at the heart of its productivity and customer interactions and that a positive and safe culture enables organisational success. 
  While this is revolutionary thinking for some, we all have a critical role to play as leaders of change. 
  It's time to eradicate the harmful norms that foster toxic environments and poor leadership practices that contribute to billions of dollars of lost productivity in Australian workplaces every year. 
  Transforming Norm is your guide to creating a mentally healthy workplace, with a culture where everyone can thrive. To do so, the book focuses on:Promoting psychological safety at all levelsProactively mitigating work-related factors that contribute to poor mental wellbeing, andCreating and sustaining a positive workplace culture. 
  These workplaces are not soft and fluffy. There's no lack of challenge, accountability or responsibility. But workplace mental injury claims are on the rise, regulators are sharpening their focus on psychological health and safety, and employees expect - and deserve - better. 
  Tanya Heaney-Voogt is clear that workplaces must be happier, better places to spend our time. Based on her decades of experience in leadership and change, Transforming Norm is full of practical actions and proven strategies that cut through complexity and jargon. 
  A mentally healthy workplace is a business imperative, not an optional extra. 
  So, isn't it time you led the change?

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  The Hollow Crown - Shakespeare...

  Eliot A. Cohen

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  What Shakespeare's plays can teach us about modern-day politics 
   
   
   
  William Shakespeare understood power: what it is, how it works, how it is gained, and how it is lost. 
   
   
   
  In The Hollow Crown, Eliot A. Cohen reveals how the battling princes of Henry IV and scheming senators of Julius Caesar can teach us to better understand power and politics today. The White House, after all, is a court—with intrigue and conflict rivaling those on the Globe's stage—as is an army, a business, or a university. And each court is full of driven characters, in all their ambition, cruelty, and humanity. Henry V's inspiring speeches reframe John F. Kennedy's appeal, Richard III's wantonness illuminates Vladimir Putin's brutality, and The Tempest's grace offers a window into the presidency of George Washington. 
   
   
   
  An original and incisive perspective, The Hollow Crown shows how Shakespeare's works transform our understanding of the leaders who, for good or ill, make and rule our world.

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  The 7 Secret Keys to Startup...

  David J. Muchow

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  Finally, a new kind of business startup book—packed full of  practical advice plus essential  legal information you really need but don’t get in business school or anywhere else!
   
  David J. Muchow is a thirty-year business expert, serial entrepreneur, corporate lawyer, and inventor who can help you build a successful startup business. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and business and law schools.
   
  In 7 Secret Keys to Startup Success, you will learn:
   
  - How to cut legal expenses and manage lawyers
   
  - How to fire employees and partners without getting sued
   
  - Patent, trademark and copyright strategies and tricks
   
  - How to raise money without SEC problems
   
  - How to avoid the financial “Valley of Death”
   
  - What “to do” but also “what not to do" to avoid “startup suicide”.  
   
  The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. You must avoid these mistakes to survive as a business. Other books focus on generalities such as “motivation” and miss these dangerous traps. Muchow, who teaches law, business and entrepreneurship at Georgetown, illustrates the 7 Secret Keys with fun and exciting examples, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. 7 Secret Keys to Startup Success is like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success!

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  Hard Thing About Hard Things...

  Briefly Summaries

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  This is a concise summary and analysis of The Hard Thing About Hard Things, by Ben Horowitz.
   
  It is not the original book and is not affiliated with or endorsed by Ben Horowitz.
  Ideal those seeking a quick and insightful overview.
   
  
   
  Dive into the captivating world of leadership with The Hard Thing About Hard Things, a powerful exploration of what it truly takes to succeed in running a business. This audiobook is your ultimate guide to navigating the highs and lows of leadership, offering raw honesty, practical tools, and deeply personal insights.
   
  From confronting the emotional toll of tough decisions to building resilient teams and crafting a lasting company culture, this audiobook unpacks the complexities of leading in a way that is both relatable and inspiring. Each chapter is rich with real-world examples and actionable strategies, making it an indispensable resource for aspiring and seasoned leaders alike.
   
  Whether you are facing crises, steering through uncertainty, or simply striving to be a better CEO, this audiobook will empower you with the resilience, adaptability, and courage needed to thrive in the face of adversity. Perfectly tailored for listening, the dynamic and motivational tone will leave you inspired and ready to tackle even the hardest things about leadership.

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