Altri libri che potrebbero interessarti

• 

  Seasons in Hell - With Billy...

  Mike Shropshire

  • 0
  • 0
  • 0

  "Disastrously hilarious." —USA Today 
   
  "Even before the start of spring training, Herzog had said, 'If Rich Billings is the starting catcher again, we're in deep trouble.' When that evaluation was passed along to Billings, he simply nodded and said, 'Whitey, obviously, has seen me play.'" In early 1973, gonzo sportswriter Mike Shropshire agreed to cover the Texas Rangers for the Fort-Worth Star-Telegram, not realizing that the Rangers were arguably the worst team in baseball history. 
   
  Seasons in Hell is a riotous, candid, irreverent behind-the-scenes account in the tradition of The Bronx Zoo and Ball Four, following the Texas Rangers from Whitey Herzog's reign in 1973 through Billy Martin's tumultuous tenure. Offering wonderful perspectives on dozens of unique (and likely never-to-be-seen-again) baseball personalities, Seasons in Hell recounts some of the most extreme characters ever to play the game and brings to life the no-holds-barred culture of major league baseball in the mid-seventies.

  Mostra libro

• 

  A Rare Recording of the 1970...

  Various

  • 0
  • 0
  • 0

  This is the audio recording of the 1970 FIFA World Cup final held on Sunday, June 21st, in Estadio Azteca in Mexico City, between Brazil and Italy. This marked the first time two former world champions met in a final; Italy had previously won the World Cup in 1934 and 1938, while Brazil won in 1958 and 1962. After the incomparable Pele opened up the scoring in the 18th minute, Brazil would go on to win the match, 4-1, making Pele the only player in futbol history to win three World Cups.

  Mostra libro

• 

  Beyond the Jumbotron - Creating...

  James Giglio

  • 0
  • 0
  • 0

  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

  Mostra libro

• 

  How about you try realtraining?...

  Martin Pfeifenberger

  • 0
  • 0
  • 0

  The playground of sport..
  
  How does efficient, effective and sustainable training really work?
  Especially in this day and age, when resilience and the immune system play a greater role than ever before, the contrasts on this topic could not be wider. There are countless "experts" who promise the moon. In no other area are there more of them - except perhaps in politics.
  
  Are content and form out of balance?
  Hopes, dreams and desires are processed for marketing purposes and spread like wildfire via social media channels.
  Each training method is yet more effective and efficient than the previous one, while taking less time. Self-proclaimed "biohackers" and people who have reinvented physiology are making utopian promises.
  It seems that human physiology has changed proportionally with the development of the internet, at least if you believe these promises.
  Human physiology has evolved over millennia and will not change significantly in the next hundred years.
  This book is not a training manual, it is intended to encourage reflection, questioning and scrutiny - whether in health sports, ambitious hobby sports or competitive sports.
  What conditions should be created? What do the many terms buzzing around mean? How does it all really work?
  These connections and backgrounds are explained both clearly and logically in this book - why one thing works and another can't work.
  Understanding the "why" is one of the most important prerequisites for functional, effective and sustainable training.
  Many achievements and medals are the product of a series of coincidences, which are not all that rare - which is why many training systems persist.
  
  The knowledge about the application of biological measurement data for physical training has been around for almost half a century - only the knowledge about the correct application is still largely a mystery.

  Mostra libro

• 

  Getting to Neutral - How to...

  Anonimo

  • 0
  • 0
  • 0

  Read by Seattle Seahawk’s quarterback Russell Wilson, Trevor Moawad’s long-time friend and business partner, with a foreword written and read by Ciara. 
  In this breakthrough book, the author of Wall Street Journal bestseller It Takes What It Takes provides life-changing, step-by-step guidance on how to successfully navigate adversity and defeat negativity by downshifting to neutral thinking.  
  It’s easy to be positive when everything is coming up roses. But what happens when life goes sideways? Many of us lapse into a self-defeating negative spiral that makes it hard to accomplish anything. Getting to Neutral is a step-by-step guide that shows readers how to use mental conditioning coach Trevor Moawad’s innovative motivational system to defeat negativity and thrive. 
  Neutral thinking is a judgment-free, process-oriented approach that helps us coolly assess situations in high-pressure moments. Moawad walks readers through how to downshift to neutral no matter how dire the situation. He shows us how to behave our way to success, how to determine and practice our values in a neutral framework, and how to surround ourselves with a team that helps us to stay neutral.  
  Filled with raw, inspiring stories of how Trevor navigated health challenges with neutral thinking as well as insights drawn from some of the world’s best athletes, coaches, and leaders, Getting to Neutral will help readers learn to handle even the most complex and turbulent situations with calm, clarity, and resolve.

  Mostra libro

• 

  Peter Alliss - Reflections on a...

  Peter Alliss

  • 0
  • 0
  • 0

  Peter Alliss was a truly monumental figure in the world of golf. His voice was the soundtrack to many who have paid even the scantest attention to the old game. This book records Peter's vivid recollections of a life well lived, looking back on his double-edged career in sport and media, one that is unlike any other and is surely never to be repeated.
  Sit back and listen to Peter Alliss do what he did best: ramble on about this and that in that famous voice of his, drawing sharp and funny observations from disparate quarters of life before inevitably tying everything neatly together and returning to the subject of golf. His memory for long-passed names and distant places remained extraordinarily sharp.
  He was also a man of his age which, naturally, meant there were more than a few facets of modern life he found confusing and exasperating. This, however, is surely true for any of us who have lived beyond the point where we wake up each day wondering what we ought to do with our lives.
  He appreciated his good fortune at being able to make a living from his 'ramblings' while, at the same time, possessing an acute awareness of his rare talent for finding the appropriate word or phrase while winging it over a television picture. His belief that, sometimes, silence is more eloquent than words flies in the noisy face of much modern broadcasting. He was all the more appreciated by many of us for sticking to this conviction and for daring to hold firm in the face of changing convention. Peter is gone now, but the spirit of kindness in which he lived his life reverberates still.

  Mostra libro