Summary & Analysis - The E-Myth Revisited - Based On The Book By Michael E Gerber

Golden Books Publishing

Summary

SUMMARY & ANALYSIS 
  
THE E-MYTH REVISITED 
BASED ON THE BOOK BY MICHAEL E. GERBER 
  
SUMMARY WRITTEN BY: GOLDEN BOOKS PUBLISHING 
  
CONTENT 
The Entrepreneurial Myth 
Infancy and Adolescence 
The Entrepreneurial Perspective 
The Turn-Key Revolution 
Working On Your Business, Not In It 
The Business Development Program 
Primary Aim and Strategic Objective 
Organizational Strategy 
Management, Marketing, and Systems Strategy 
General Analysis 
  
ABOUT THE ORIGINAL BOOK 
In "The E-Myth Revisited" by Michael E. Gerber, the narrative explores the reasons why many small businesses fail, focusing on the myth that technical skill alone leads to entrepreneurial success. It introduces the idea that business owners often operate primarily as technicians, rather than as entrepreneurs or managers, and how they must balance these three roles to create a thriving business. The book presents the concept of the Franchise Prototype, emphasizing the importance of creating systems, standardizing processes, and understanding the customer to build a business that can operate effectively without the constant presence of its owner. It also highlights how having a clear vision and plan to achieve their goals is key for business owners.

Duration: 29 minutes (00:28:43)
Publishing date: 2025-01-29; Unabridged; Copyright Year: — Copyright Statment: —