Altri libri che potrebbero interessarti

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  The AI Marketing Revolution Book...

  Vitalij Kolotikov

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  Revolutionize your marketing strategies and outperform traditional practices with the power of AI. Elevate your marketing game and achieve unprecedented success with "The AI Marketing Revolution," a comprehensive 420-page guide by Vitalij Kolotikov. This book has been successfully adopted by libraries of leading universities in London, Paris, and Riga, making it an essential resource for students and professionals. 
  Whether you're an entrepreneur or a student aiming to master both traditional and AI-driven marketing strategies, this book provides you with the knowledge and tools to optimize your marketing efforts, increase sales, and secure your dream job as a marketing expert. Discover how to leverage AI to transform your marketing landscape and stay ahead in an ever-evolving digital world.

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  Fool Me Once - Scams Stories and...

  Kelly Richmond Pope

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  Have you ever wondered why Bernie Madoff thought he could brazenly steal his clients' money? Or why investors were so easily duped by Elizabeth Holmes? Or how courageous people like Jeffrey Wigand are willing to become whistleblowers and put their careers on the line? 
   
   
   
  Fraud is everywhere—from Nigerian "princes," embezzlers, and Ponzi schemers to corporate giants like Enron and Volkswagen. And fraud is costly. Each year, consumers, small businesses, governments, and corporations lose trillions of dollars. 
   
   
   
  We've become so accustomed to hearing about fraud, we accept it as part of the world we live in today—so much so, that our abilities to identify it and speak about it are limited. 
   
   
   
  No more. In Fool Me Once, renowned expert Kelly Richmond Pope shows fraud in action, uncovering what makes perps tick, victims so gullible, and whistleblowers so morally righteous, while also encouraging us to look at our own behaviors and motivations in the hopes of protecting ourselves and our companies. 
   
   
   
  By the time you finish this book, you'll have a better understanding of—and perhaps more compassion for—perpetrators; a renewed connection to victims; and an appreciation for those who blow the whistle.

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  The Inside Innovator

  Louis K. Gump

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  Are you a changemaker who wants to achieve, grow, and build more within your organization?
  
  If you’re like many people, when you think of innovation, you think of entrepreneurs.
  And gifted entrepreneurs have written countless books for go-getters starting their own businesses. But what if you’re a visionary who wants to innovate effectively within the framework of your larger organization? Far too often, you’ve been left to reinvent the wheel, over and over again. 
       Until now. In this inspiring, yet practical primer, award-winning intrapreneur and author Louis K. Gump shines a light on the efforts that occur behind the walls of almost every organization—from global business titans to local market leaders; from charitable nonprofits to government entities; from educational institutions to informal community groups and beyond; these are the places of the in-house innovators, the explorers, the intrapreneurs. And what is an intrapreneur? 
       An intrapreneur is someone who
  • leads change within a larger organization,
  • creates value through innovation and growth, and
  • develops new products, services, and businesses that shape industries.
       The Inside Innovator is the playbook Gump wishes he’d had years ago while he and his teammates experimented, problem-solved, and ultimately learned how to be successful intrapreneurs. Full of insights from interviews with industry leaders and essential tools that Gump has learned through decades of experience—this primer will help you achieve more, build stronger relationships, and increase personal fulfillment through intrapreneurship.

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  Roadkill - Unveiling the True...

  Arthur Kay, Henrietta Moore

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  Roadkill: Unveiling the True Cost of Our Toxic Relationship with Cars, by Professor Henrietta Moore and Arthur Kay, explores the philosophical implications of car culture, as well as the practical impacts it has on your money, your taxes, your neighborhood, your planet, your health, and your happiness. 
   
  While the car has been marketed as a symbol of "freedom", the authors convincingly argue that it has limited the flourishing of our cities and restricted our choices. How can we fix our toxic relationship with cars? The authors offer a new way of thinking that promises to multiply your choices, improve your city, and expand your freedoms.  
   
  Inside the book, you'll find real-world examples of the human and monetary costs imposed by cars; philosophical arguments explaining how car-centric cities restrict the freedoms of drivers and non-drivers alike; a catalogue of ideas and approaches for urban designers, transport planners, policymakers, and mayors; and much more. 
   
  Roadkill is a persuasive and illuminating call to action for city dwellers, drivers, environmentalists, urbanists, and policymakers―anyone interested in practical ways to improve your life and expand your freedoms.

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  The Stigma Trap -...

  Ofer Sharone

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  After receiving a PhD in mathematics from MIT, Larry spent three decades working at prestigious companies in the tech industry. Initially he was not worried when he lost his job as part of a large layoff, but the prolonged unemployment that followed decimated his finances and nearly ended his marriage. Larry's story is not an anomaly. 
   
   
   
  In The Stigma Trap, Ofer Sharone explains how the stigma of unemployment can render past educational and professional achievements irrelevant, and how it leaves all American workers vulnerable to becoming trapped in unemployment. Drawing on interviews with unemployed workers, job recruiters, and career coaches, Sharone brings to light the subtle ways that stigmatization prevents even the most educated and experienced workers from gaining middle-class jobs. Stigma also means that an American worker risks more than financial calamity from a protracted period of unemployment. One's closest relationships and sense of self are also on the line. 
   
   
   
  Eye-opening and clearly written, The Stigma Trap is an essential listen for anyone who has experienced unemployment, has a family member or friend who is unemployed, or who wants to understand the forces that underlie the anxiety-filled lives of contemporary American workers.

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  Conversations That Win the...

  Tim Riesterer, Erik Peterson

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  In today's highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition—or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story—the one in which they are the heroes and they achieve success. 
   
   
   
  Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than twenty years, and now they reveal all their secrets in Conversations That Win the Complex Sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. 
   
   
   
  With Conversations That Win the Complex Sale, you'll learn how to: differentiate yourself from the competition by finding your "Value Wedge"; avoid parity in your value propositions by creating "Power Positions"; create a message that can literally double the number of deals you close; spike customer attention and create "Wow" in your conversations; and prove all your claims without resorting to lists of boring facts and statistics. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers.

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