Otros libros que te pueden interesar

• 

  Connect - How to Inspire...

  Simon Lancaster

  • 0
  • 0
  • 0

  *NEW EDITION FEATURING UPDATED MATERIAL*'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY'A racy, engrossing read' PROFESSOR IAN ROBERTSON'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams. In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'. Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence. Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.

  Ver libro

• 

  AI First - The Playbook for a...

  Andy Sack, Adam Brotman

  • 0
  • 0
  • 0

  AI is going to change brand strategy and marketing forever. Are you ready? 
   
   
   
  What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." 
   
   
   
  Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman himself, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees. 
   
   
   
  It's time to get ready for a brand-new world. Start here.

  Ver libro

• 

  The Real Estate Investor...

  Jeff Leighton

  • 0
  • 0
  • 0

  Learn: How to avoid the top 25 common mistakes real estate investors make. 
  If you want to have success as a real estate investor and avoid the top mistakes that most new real estate investors make, then this guide is for you. 
  Decide that you will not make the same 25 mistakes that I made.  
  In the book Real Estate Investor Survival Guide, you will discover from a six figure real estate investor the most common mistakes you must avoid to be successful in this business. Whereas many books give you generic information about finding the worst house in the best neighborhood or other obvious advice, in this book, you’ll learn real-life stories of what happened to me and the lessons I learned, and how you can avoid making the same mistake. In short, you’ll get a crash course in avoiding real estate investing mistakes that took me almost 10 years to develop and how not to make those same mistakes.  
  The Real Estate Investor Survival Guide teaches you how to identify and avoid the most common mistakes in the business. You will learn: The three types of people you should never partner with as a real estate investorWhy you need to move FAST when you get a good leadHow to keep things simple and easy for the seller when negotiatingWhy you need to start small when it comes to the fix and flip businessHow to know if it’s a good real estate deal or notA simple three-step process for selling your property for top dollar once it’s fixed upAnd much more… 
  You don't have to make the same mistakes I did. You can overcome these house flipping mistakes by referencing this guide and by using the resources mentioned in it and learning from my own stories.  
  Scroll to the top of the page and select the buy button.

  Ver libro

• 

  Stories for Work - The Essential...

  Gabrielle Dolan

  • 0
  • 0
  • 0

  Learn the science and master the art of telling a great story 
   
   
   
  Stories for Work walks you through the science of storytelling, revealing the secrets behind great storytellers and showing you how to master the art of storytelling in business. Stories hold a unique place in our psyche, and the right story at the right time can be a game-changer in business; whether tragedy, triumph, tension, or transition, a good story can captivate the listener and help you achieve your goals. In this book, author Gabrielle Dolan draws from a decade of training business leaders in storytelling to show you what works, why it works, when it works best, and what never works. You'll learn how to create your own stories and develop an instinct for sharing when the time is right. In-depth case studies feature real-world people in real-world businesses, showing how storytelling has changed the way they work, motivate, and lead—providing clear examples of the power of this enormously effective skill. 
   
   
   
  Storytelling gives you an edge. Whether you're after a promotion, a difficult client, a big sale, or leading through transition, a great story can help you smooth the road and seal the deal. This book is your personal coach for masterful storytelling, with expert guidance and lessons learned from real-world business leaders.

  Ver libro

• 

  The 18 Holes of Financial Planning

  Brent S. Wade

  • 0
  • 0
  • 0

  The 18 Holes of Financial Planning" is a game-changing financial guide that will transform the way you think about money. Written by a seasoned financial advisor, this book offers practical advice on personal finance, including budgeting, saving, investing, and protecting your assets. But it doesn't stop there. Drawing on years of experience and a deep understanding of the cultural forces that shape our relationship with money, the author also provides counter-culture insights that challenge conventional wisdom and offer a fresh perspective on financial empowerment. 
  Through a series of thought-provoking chapters, you will learn how to take control of your finances, overcome common obstacles, and chart a course towards financial independence. Whether you're a young professional just starting out or a seasoned investor looking to optimize your portfolio, this book has something for everyone. With clear and concise language, real-world examples, and a dash of humor, "The 18 Holes of Financial Planning" is the ultimate guide to making the most out of your money. So why wait? Start your financial revolution today!

  Ver libro

• 

  Design a Better Business - New...

  Lisa Kay Solomon, Justin Lokitz,...

  • 0
  • 0
  • 0

  This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. 
   
   
   
  This book also features over fifty case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

  Ver libro