Altri libri che potrebbero interessarti

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  Digital Marketing and The Power...

  Ryan Bracha

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  Digital Marketing and The Power of The Brand is a crucial and informative guide to the essentials of creating and marketing a new brand online, for business start-ups and existing business re-branding projects alike. 
  The first half of the audio book discusses marketing theory and the customer journey, before introducing the listener to the many forms of digital marketing that are available in the information age. Discover the best suited social media platforms for different types of customer, the best time of day to send different email messages, what you need to do to rank highly on search engines, and much more. 
  The second half of the content then delves into the process of building a new brand. From the psychology of colours to the importance of a compelling brand story, writer Ryan Bracha will talk you through the whole process of bringing your brand to life. There are examples and exercises to participate in along the way, so that you have a complete brand idea to take away and work with. 
  This audio book by Ryan Bracha, Managing Director of Yorkshire's Gala Education & Marketing agency, is designed to strip back the jargon and business-speak to clearly and easily provide the tools needed to give your brand the best possible chance of success online in the early stages.

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  This Book is Worth €25000 - Easy...

  Karl Deeter, Charlie Weston

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  So much of what we hear about personal finance is confusing and time-consuming but here Ireland's leading personal finance experts have made it as simple as possible to help you save up to €25,000.
  Charlie Weston and Karl Deeter see every day how too many of us pay over the odds, get ripped off or simply don't maximise the money we have. Here they share the financial hacks and money-saving tips and tricks they have picked up through years of working as personal finance experts.
  Each chapter covers a single common personal finance topic, explaining how you can make better choices in this area, the amount you can expect to save over a year, the time it will take to follow the tip and a star rating for the complexity or hassle factor.

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  Growing Influence - A Story of...

  Ron Price, Stacy Ennis

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  Leadership is about influenceEmily is a career-driven thirtysomething with big ambitions and a young family. She is making an impact as a leader at a tech company, but after being passed up for multiple promotions, she finds herself at a loss for how to improve. Fate answers her in the form of a kind—and surprisingly direct—older man in a coffee shop. A well-respected CEO before he retired, David has deep and rich leadership knowledge. Emily needs direction, and David is the perfect mentor.Growing Influence offers readers both practical advice on how to develop leadership skills and a relatable account of one woman’s growth by applying the principles in the book. Unlike nonfiction business books or business memoirs, this story is a business fable that is both impactful and transformative.

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  Win Keep Grow - How to Price and...

  Mark Stiving

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  Win Keep Grow shares the surprising fundamentals entrepreneurs need to build and grow a subscription business. The first section of Win Keep Grow delivers a simple framework to help businesspeople understand the differences of the subscription business. The framework consists of the three revenue buckets subscription companies must manage and the 3 value levers subscription companies must master to put their offering in a position to skyrocket. The second section uses the framework to walk the reader through how managing a subscription product evolves as the product matures in the market. The third and final section prepares companies who don’t currently have a subscription product on what to expect while transitioning to one.  Pricing expert Mark Stiving, Ph.D. dug deeply into the subscription business model and he was surprised at how many aha moments he had. Win Keep Grow shares his many insights with businesses who have or want to have subscription products. Readers will walk away with a deeper understanding of this business model, a process to prioritize the investment of resources, and a way to simply communicate the product’s objectives throughout their own organization.

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  Jam Tomorrow? - Why time really...

  Charles Crowson

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  We all know time is precious. Despite this, economics generally regards time as a unit of measurement rather than as something inherently valuable. What makes this strange is that economics as a discipline has always been something of an academic cuckoo in the nest, borrowing ideas from elsewhere. While it is over a hundred years since Einstein’s theories of relativity revolutionised our concept of time, economics still labours under the old Newtonian conception of it as a sort of fixed, intergalactic tape measure – until now.In Jam Tomorrow?, Charles Crowson presents a new theory of value at the heart of which lies our ever-changing perception of time. Humans are unique in their degree of self-awareness; particularly the awareness of their existence in time. As the basic economic choice is one of consuming in the present or saving for the future, all such choices are ultimately decisions about time. This means that we alone are the animal that chooses to save, since we alone understand that our actions in the present can affect the future.Jam Tomorrow? recasts economics as a question of the balance between our needs and desires in the present and those of the future. This makes our changing perception of time a kind of invisible ink that links the micro to the macro, the past to the future, and that offers a new and challenging way of understanding the relationship between value, price, money and credit.

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  The Anxious Achiever - Turn Your...

  Morra Aarons-Mele

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  Anxiety disorders are the most common mental illnesses in the world. But in our workplaces, anxiety has been a hidden problem—there in plain sight but ignored. Until now.The Anxious Achiever is a book with a mission: to normalize anxiety and leadership. As leadership expert and self-proclaimed anxious achiever Morra Aarons-Mele argues, anxiety is built into the very nature of leadership. It can—and should—be harnessed into a force for good.Inspired by the popular podcast of the same name, The Anxious Achiever is filled with personal stories, research-based insights into mental health, and lots of practical advice. You'll learn how to: figure out your own anxiety profile so that you can recognize and avoid common thought traps and triggers; confront bad habits and unhealthy coping mechanisms; resist perfectionism, manage social anxiety, and set boundaries to prevent burnout; deal with feedback, criticism, and impostor syndrome; and model—and communicate—healthy behavior as a leader. Whether you're experiencing anxiety for the first time or have been battling it for years, The Anxious Achiever will help you turn your stress and worries into a source of strength for yourself, your career, and the people you lead.

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