Altri libri che potrebbero interessarti

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  Vision Clarity Support: A...

  Lorenzo Flores

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  From the podcast to the page, Lorenzo Flores—co-creator and co-host of the instant success Hacking Your Leadership—finally shares the philosophy that's made him an authority in retail leadership and management.  
  Vision, Clarity, Support: A Leadership Crash Course on the Three Pillars of Success meets all leaders where they stand today and propels them to the next level using the skills and resources that are already within their grasp. 
  A quick reference ready to be implemented immediately, you'll learn how to:Connect people. Celebrate the journey. Be on the same page. Build confidence. Create a team that's empowered and respected. 
  In return, you'll see your work environment transform and begin emanating the credibility, productivity, and on-going success you've always envisioned.  
  No corporate talk or memorizing acronyms, just real-life examples and thoughts from someone with twenty years of experience who has been through it all, made mistakes, learned lessons, found success, and wants to share their journey to help others.  
  This is the book for leaders, by a leader.

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  Marketing study cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
  ● 12 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  YouTube Strategy Blueprint The:...

  Joe Ilunjo

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  Stop Guessing. Start Strategizing. 
  Is your YouTube channel a hobby, or is it a business? 
  In the crowded landscape of 2026, the "upload and pray" method no longer works. Aspiring creators often fail not because they lack talent, but because they lack focus. They obsess over camera gear while ignoring the fundamental psychology of the platform. 
  Based on the insights of productivity expert and top creator Ali Abdaal, this guidebook strips away the fluff to reveal the mathematical engine of YouTube growth. It challenges you to stop acting like a consumer and start thinking like a media company. 
  Inside, you will discover:The Niche Equation: Why "being yourself" is a trap for beginners and how to find the intersection of Audience and Value.The Two Gatekeepers: How to master Click-Through Rate (CTR) and Retention to signal the algorithm to promote you.The Lottery Ticket Theory: A sanity-saving approach to consistency that builds a library of assets without leading to burnout. 
  Whether you are starting from zero or trying to revive a stagnant channel, this guide provides the mental framework you need to stop wasting time and start building an audience. 
  The camera is ready. The strategy is here. Let’s get to work. 
  (Thanks for choosing my audiobook. If you have any questions, feedback, or you’d like to request a digital or paperback copy of the book, please feel free to reach out to me at joenduga@gmail.com.)

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  Working for Better - A New...

  Elaine Howard Ecklund, Denise...

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  Elevate Your Every Day
  In a world where workplaces are becoming increasingly diverse, Working for Better by Elaine Howard Ecklund and Denise Daniels offers a timely guide for Christians navigating the modern faith-at-work landscape. Drawing from over twenty years of research and personal insights, Working for Better presents a groundbreaking exploration of how to express Christian faith in professional settings without compromising beliefs or alienating others.
  Through detailed studies involving focus groups, surveys of more than 15,000 workers, and interviews with over 300 individuals, Ecklund and Daniels identify five key tensions in the faith-at-work movement. With compelling stories and practical applications, Working for Better addresses the need for Christian workers and leaders to adapt to cultural shifts, offering guidance for a more redemptive presence at work. Each chapter concludes with thought-provoking questions for individual reflection or group discussion, making this book an essential resource for anyone seeking to integrate faith with their professional life. Whether you're a Christian worker, workplace leader, or pastor guiding others, Working for Better invites you to consider how to flourish in a rapidly changing world.
  As workplaces continue to evolve, the ability to maintain one's spiritual values while contributing positively to the organizational culture becomes ever more crucial. Working for Better not only equips readers with the wisdom and tools needed to face such challenges but also inspires them to become agents of change, promoting a more inclusive and harmonious work environment.

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  Conversations That Win the...

  Erik Peterson, Tim Riesterer

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  Win more deals with the perfect sales story! 
   
   
  “Power Messaging is a foundational element in our global marketing campaigns and sales training programs. We believe the concepts are core to engaging in customer conversations that are focused on their outcomes and what they want to achieve.” 
   
  -Karen Quintos, CMO and SVP, Dell Inc. 
   
   
  “The concepts outlined in this book are critical skills to building a world-class presales organization.” 
   
  -Ken Hamel, Senior Vice President, Global Solutions and Presales, SAP 
   
   
  “Our new messaging, using the approaches presented in this book, is great and is being widely used by our sales team. We’ve never had a year end sales meeting with content that was met with such widespread acceptance and enthusiasm.” 
   
  -Jerry D. Cline, Senior Vice President, Retail Sales and Marketing, AmerisourceBergen Drug Company 
   
   
  “The best salespeople sit across the table and make change easy for their customer by creating a succinct story and vision for what to change, how to change it, and how it will impact customer results. An enterprise focus on sales messaging, using the concepts in this book, is the hidden secret to driving incremental sales productivity and overwhelming customer success!” 
   
  -Ken Powell, Vice President, Worldwide Sales Enablement, ADP 
   
   
  “The Power Messaging techniques in this book are the foundation of how our marketing team creates our sales messages, as well as the process our field sales teams use for delivering that message in a unique and compelling way. At Kronos our results are a reflection of the power of the tool.” 
   
  -Aron Ain, CEO, Kronos 
   
   
  About the Book: 
   
   
  In today’s highly competitive world of complex sales, commoditization of your brand is one of the greatest dangers. You must differentiate yourself from the competition-or you will lose out. And the way to do that is through customer engagement. Rather than sell your own corporate story and brand message, you need to tell customers their story-the one in which they are the heroes and they achieve success. 
   
   
  Erik Peterson and Tim Riesterer have been developing and honing their Power Messaging sales technique for more than 20 years, and now they reveal all their secrets in Conversations That Win the Complex Sale. 
   
   
  Presenting a catalog of facts or playing 20 questions with prospective customers is the surest way to lose the sale. Peterson and Riesterer provide the tools you need to recraft your message into a compelling story that wins more deals. 
   
   
  With Conversations That Win the Complex Sale, you’ll learn how to: 
   
   Differentiate yourself from the competition by finding your “Value Wedge” 
   
  Avoid parity in your value propositions by creating “Power Positions” 
   
  Create a message that can literally double the number of deals you close 
   
  Spike customer attention and create “Wow” in your conversations 
   
  Prove all your claims without resorting to lists of boring facts and statistics 
   
   
   
   
  Your competitors are out there telling their own corporate story-a story customers don’t want to hear. Now is the time to seize the moment. This book is the one and only source you need to reframe your sales story and turn the tables on the competition by fully engaging their would-be customers. 
   
   
  Conversations That Win the Complex Sale helps you create and deliver messages that customers care about, giving your brand the clear edge in today’s crowded markets.

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  Selling in a Crisis - 55 Ways to...

  Jeb Blount

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  In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. 
   
   
   
  In his classic, no-nonsense style, Jeb gives you fifty-five easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover: the real secrets to selling more in a crisis;  how to be a right now sales professional; 7 Steps of Effective Prospecting Sequences and how to be professionally persistent; how to adjust sales messaging to meet the moment; The five questions you must answer in the affirmative for every stakeholder; five ways to protect and advance your career; and so much more . . . 
   
   
   
  Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income.

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